GetResponse - Control Panel / Migration Guide

 

GETRESPONSE 2008 MIGRATION GUIDE

QUICK LINKS


Jump Start Tutorials


Part One - Step-by-Step
 Create a new campaign and add follow-up messages by using the editor and preloading.


Part Two - Step-by-Step
Capture subscribers by adding a web from to your site, then send a broadcast message to selected subscribers.


User Guide - A detailed Users Guide is available to helps you get the most from your GetResponse account and it's features.



For 2006, GetResponse gains a refreshing new interface.  We started with a clean slate, and designed the new GetResponse to be the most efficient and complete e-mail marketing tool on the internet.


Your prospects are now referred to as subscribers.  As a complete e-mail marketing system, GetResponse ensures you can stay in touch with subscribers before and after they have become your customers.


Now in addition to effortlessly following up with your subscribers, you can send unlimited broadcast messages as often as you like, for no extra charge!




Unlimited marketing campaigns can be housed within your ONE GetResponse account.


Each campaign can...


  1. Capture and store it's own subscriber lists.
  2. Maintain it's own series of autoresponder messages.
  3. Send and store it's own broadcast messages.
  4. Have it's own settings including sender identity and domain name.
  5. Gather statistics including sales, deliverability and click tracking.

Think of each campaign as a container to keep all related marketing messages and their respective subscribers in one place.
 


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 THE TOOLBAR, CONTROL PANEL AND GETTING HELP


After login, you will arrive at the Control Panel screen. The Control Panel provides convenient links to commonly used features. Drop down menus provide instant access to each of your Campaigns.



TIP:  You can return to the Control Panel at any time by clicking "HOME" on the toolbar.



The drop-down toolbar is at the top of each page and provides point and click access to your entire account and all of it's features.  Your location is always shown below the toolbar so a single click can instantly take you back a step or two.


Rolling your mouse over the toolbar will reveal the drop down menus.  Each menu provides access to major functions, including specific campaigns.
 


 TIP: The  HELP MENU is always available to the right of the toolbar.  You will find a new, easy to read User Guide, video tutorials and access to customer support.


  
 USING WIZARDS AND NAVIGATING YOUR ACCOUNT

Creating a new campaign, follow-up or broadcast message is as easy as writing an e-mail!  Well thought-out wizards will guide you step by step and provide assistance along the way.  Just enter the information as described in each step, and you won't miss anything!


Wizards are there to help you...


The new interface makes it easy to...


Please click a selection on the left to see how it's done below!
 SUBSCRIBERS AND LIST MANAGEMENT


The broadcast wizard will help send messages to subscribers from a variety of sources.  Each campaign can maintain it's own subscribers lists for follow-up active, inactive and customized lists.


Auto-tasks are easy to setup and once in place can handle much of your everyday account maintenance.  You can easily view which accounts are affected by which established tasks.


When personalizing your messages, new merge-words are available such as the subscriber's [[geo_city]].  And each Campaign can maintain it's own list of custom and predefined fields.
 



TIP: Capture subscribers and maintain your lists by going to Subscribers on the toolbar.
 THE NEW MESSAGE EDITOR




 The new and improved message editor for GetResponse works hand in hand with the autoresponder and broadcast wizards. Messages can be created in Plain Text or HTML, but now you have the option to send in BOTH formats simultaneously!


No longer do you have to worry about subscriber's e-mail compatibility. You can even Preview the final output of your HTML and Plain Text versions without having to save the message first.


Click Spam Check to see how your message will rate against SpamAssassin and make any necessary changes to ensure you messages have maximum deliverability!





For each message, you can check to collect CLICK-THROUGHS statistics, and see which links have been visited. Click to track actual SALES as well, and see what sales have been generated after customers receive each message.


Make your messages stand out by adding Personalization and Custom Fields which can now be chosen from a pop-up list available right in the message editor!




Even beginners can give their messages a clean professional look, by selecting from dozens of attractive templates now included with GetResponse!  Save Drafts of your messages so you can continue perfecting changes before publishing!



 


 STATISTICS AND SALES TRACKING

Managing your internet marketing business requires the appropriate tools, and GetResponse gives you access to a complete range of professional statistics. A user friendly interface assists you in analyzing your results.


You are able to see subscriber's performance, track sales, and measure and analyze your marketing results to decide where improvements are needed.


Now, because you are able to track the sales results of individual messages, you can see what products were purchased by which customers, and what messages prompted them to buy.


>> Click here to learn more about Sales tracking from the User Guide


 NEW PRICING STRUCTURE

GetResponse's new pricing model makes it very affordable to manage both small and large lists, and in addition to unlimited marketing campaigns and follow-up messages, now you will be able to send unlimited broadcast messages too!  Take advantage of this benefit to send out your newsletters, product announcements, offers, email postcards as often as you like, no matter how big your mailing lists are.


To let you receive more for less, effective March 1, 2006, the service fee will depend on the total number of your subscribers, i.e. all your campaigns, newsletters, lists, etc. *at their peak* in the billing month.


For your convenience, we have provided a simple 'email marketing calculator', which will let you determine your most cost effective and efficient monthly service cost!

Determine your own price by using the Email Marketing Calculator:

The number of subscribers on your campaign.:
The number of messages sent out monthly:
The monthly cost of 1 mailing:
Total account charge:


The first 10,000 subscribers will be included within the current price, $17.95 per month. For every additional 5,000 subscribers, you would pay an extra $4.50 per month, in arrears, after 30 days.

Your plan will adjust automatically as your lists grow.


EXAMPLE
If you open a new GetResponse account on March 1, and sign up for the monthly plan at $17.95, yet in a few days build up your list to 16,000 subscribers (congratulations!), then, in 30 days from March 1, you will be charged a total of $26.95, which will include:
$17.95 paid in advance for the service in April, and 2 * $4.50 ($9.00) in arrears, for the expanded mailing list in March.


Due to the dynamic sizes of mailing lists, the ongoing $4.50 per 5,000 subscriber charges cannot be pre-paid.

Therefore, in the case of all GetResponse prepaid customers (i.e. 3, 6, 12-months paid in advance), the expanded mailing list usage fee will be assessed *monthly*, per the logic above.




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