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Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 40-person web design company in Chicago. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 20 years, Andy has provided web strategy and advice to more than a thousand businesses. Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. @crestodina