Choosing the right newsletter platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause the activity and start from scratch.
You might miss a weekly newsletter or two. And then there’s the hassle of migrating your email list along with all the customer data or popups from one platform to another.
No single email newsletter software is “the best of them all.” There’s only the software that’s best for you… And we’re here to help you find which one is best aligned with your specific marketing needs.
So, let’s dig into 10 of the best newsletter platforms on the market and make your job a little easier.
(TL; DR) 10 best email newsletter tools
Disclaimer: The order in which these newsletter platforms are listed does not reflect any ranking from best to worst. We encourage you to choose the platform based on your use case and budget and not the order in which these are listed.
| Provider | Best for | Strength(s) | Pricing |
|---|---|---|---|
| GetResponse | Comprehensive online marketing campaigns | Advanced email builder with AI, multi-channel capabilities | Free for 500 contacts and then starts at 15$/month – Pricing page |
| Mailchimp | Beginners and small teams | Team collaboration features, Canva integration | Free for 500 contacts and then starts at 20$/month – Pricing page |
| Campaign Monitor | Personalized email campaigns | Easy content personalization | Free then starts at $12/month – Pricing page |
| Omnisend | Ecommerce brands | Advanced features without a luxury price tag | Free then starts at $16/month – Pricing page |
| Kit (previously ConvertKit) | Creators and influencers | Built-in commerce solutions, intuitive popup builder | Free for 1 email sequence and then starts at $25/month – Pricing page |
| Constant Contact | Event promotion | Event promotion tools, error checker | 14 days Free trial and then $12/month – Pricing page |
| MailerLite | Cost-effective solutions | Intuitive form and email builder | Free for up to 1000 contacts and then $10/month- Pricing page |
| Brevo | Multichannel marketing | Multichannel capabilities, customizable templates | Free for up to 300 emails/day then starts at $7/month – Pricing page |
| AWeber | Small businesses with limited design resources | Smart designer tool | Free for up to 500 contacts and then $12.5/month – Pricing page |
| HubSpot | Small business owners & bloggers | Templates, drag and drop builder, tracking | Free for up to 2000 emails/month and then starts from 15$/mont – Pricing page |
First, what’s email newsletter software?
If you’re new to email marketing, the idea of email newsletter software might be alien to you.
Instead of sending individual emails from your normal email program (Outlook, Gmail, etc.), with email newsletter software, you can do things like building an email list using forms and popups, nurturing your audience with different types of email campaigns, and analyzing your performance using built-in analytical dashboards.
Inside your email marketing software, you can expect to see these key sections:
- Audiences (a.k.a. Contacts): different segments of your contacts who will receive content personalized to their marketing persona.
- Campaigns (a.k.a. Newsletters or Broadcasts): you can set up personalized campaigns for each audience. For example, if you have contacts on your list who sign up to receive your newsletters on event planning, you know they’re interested in the topic. So you can set up a campaign to sell them a course on the topic. Typically, you’d be sending them a series of emails focused on persuading them to buy the course.
- Automations (a.k.a. Journeys): instead of sending manual emails each week, you can build custom automations based on certain triggers, like “sign-up” or “did not open”.
Now that we know what email newsletter software is let’s get into 10 of the best newsletter platforms to see if they will meet your business needs.
What to look for in an email newsletter platform
How we evaluate and test apps:
Whenever we want to evaluate and test apps, we give our team members access to a paid account of the app they are reviewing to let them test all the relevant features to get useful insights.
Our team members spend hours on these apps to understand their features and how they work in order to write candid reviews and even help users migrate to our platform.
We aim to help you find the best software solutions that fit your use case, making your decision-making process as smooth and informed as possible. We encourage you to check these tools’ websites, reach out to their sales teams, or sign up for the free trials of these apps and try them out yourself in case of doubt.
There are a lot of email newsletter platforms in the market, and while it’s best to look for features based on your criteria and use case, there are some specifications and features that are a must-have for good platforms.
Here’s what to look for while choosing an email newsletter software:
Transparent and reasonable pricing
You might think this is obvious, but the last thing you want is to be charged a large sum of money by your newsletter software provider.
So, when it comes to the price, do your due diligence and check the following:
Free-tier limitations
We all like free stuff, but how free is newsletter software really? Well, it’s not completely free, that’s for sure. And it usually depends on your subscribers’ list size, the number of emails you want to send, and their frequency.
If you have a short list of subscribers and you’re just getting started, you’re likely to find a good newsletter software that might do it for you free. However, if you’re going big with your newsletter, you’d have to pay to be able to send all your emails with no limitations.
Also, make sure to know the difference between a Free trial and a Freemium or Free plan. A free trial means that you’ll only enjoy the newsletter features for a specified period (usually 14 to 30 days).
A free plan means you get to use these features forever as long as you don’t exceed specified limitations in terms of the number of contacts in your list and emails sent.
Pricing per list size
Software providers usually charge based on the size of your contact list. But be careful and check whether they charge per active contact or all contacts regardless of their status.
Some tools might charge you based on the size of your email list, regardless of whether these contacts receive marketing emails from you. However, good providers usually charge only based on the number of active contacts in your list.
While this seems like a minor detail, it can really affect your marketing costs in the long run.
Pricing per emails
Some software providers price their solution based on the number of emails you send in a specific period. This isn’t very scalable if you have a short list of contacts but plan to send emails frequently. However, the opposite is true.
Marketing automation features
Seasoned marketers know that automation is an essential feature nowadays. You can simply prepare your email campaigns and put the whole thing on autopilot, meaning you won’t have to send emails manually whenever a customer completes a sign-up or a purchase.
This allows marketers and business owners to invest their time in other activities while ensuring that all users receive personalized emails promptly.
Automation has become the standard over the years, and newsletter software without this feature is not worth investing in if you want to scale up your email marketing efforts.
Segmentation features
Any experienced marketer or business owner knows that you can’t address all customers, in the same way, using the same marketing message. That’s why it is very important to have a segmentation feature that allows you to segment users based on their language and other attributes. Currently, all good newsletter platforms have this feature.
For example, suppose you have a newsletter for local news and another for sports news. In that case, you should be able to segment your contact list into different segments based on their preferences. Otherwise, engagement will be lower.
So make sure your chosen platform has a segmentation feature or allows you to have multiple contact lists.
Generative AI feature
If you’ve tried generative AI platforms like ChatGPT, you’d figure by now that they can save you a lot of time by generating text and even HTML and CSS code. This means you can create an email’s subject line, content, and template in no time by writing a simple prompt.
Not all newsletter software tools have this feature. However, AI is slowly becoming marketers’ best friend, significantly boosting productivity. So it’s nice to have this feature.
Template libraries
This feature is also pretty standard nowadays. And if a newsletter platform doesn’t have a generative AI feature, it should at least have pre-built email templates that help you launch your campaigns in no time.
This feature enables you to select an email template and edit its content, such as text, buttons, and images, instead of creating a design from scratch.
Integrations & marketing features
Your newsletter or email marketing channel isn’t isolated from the rest of your marketing activities. You’d still need to grow your subscriber list, convert subscribers into buyers, and track conversions and results.
Therefore, your chosen newsletter software must enable integrations with other marketing and analytics platforms. If the software comes with built-in marketing features like landing pages, forms, and an analytics platform, it’s even better.
So ensure the platform facilitates building your email list, converting subscribers, and tracking results through built-in features or by enabling multiple integrations. Popular integrations are Zapier, HubSpot, Stripe, Shopify, WordPress, Google Forms, Google Sheets, etc.
User interface
No one likes flaky and confusing user interfaces because they can make your job harder. So, when choosing newsletter software, sign up for a free trial and interact with its interface to see if it’s foolproof and easy to use and find what you need. Nowadays, most newsletter software tools feature a drag-and-drop email builder.
If the interface is intuitive and easy to use, you can create your campaigns faster and even delegate this to someone who isn’t highly skilled in technology.
The opposite is true. If the interface is hard to understand and navigate, you’ll end up with more bottlenecks, and creating emails will be long and difficult.
Tracking & analytics
Everyone is interested in tracking the performance of their email campaigns to know whether they’re successful or need optimization. All good newsletter software tools have tracking and analytics dashboards that help you monitor the performance of your campaigns or even individual emails.
This feature helps you keep track of open rates, click-through rates, and bounce rates. Some newsletter software tools also have an A/B testing feature that allows you to test different variations of email to identify the one with optimal results.
Migration and customer support
If you are already using an email marketing software you don’t like and are looking for better alternatives, check for migration services and good customer support. These can help you easily rebuild or migrate your emails, campaigns, and automation workflows to the new platform.
25 ways to build your contact list
We’ve compiled a list of 25 tried-and-tested tactics for the success of your future campaigns.
List of our 10 favorite newsletter tools
1. GetResponse
Ideal for businesses looking for an email marketing tool with advanced automation, multi-channel capabilities, and 24/7 customer support.
Key features
The GetResponse email marketing tool includes nine core features to help you craft the right type of email:
- Email creator that lets you design beautiful messages with stunning prebuilt email templates, an intuitive drag-and-drop email builder.
- AI generative features for creating custom subject lines and email templates in a matter of moments.
- Newsletters for one-off announcements, sales promos, or weekly/monthly updates.
- Autoresponders to kickstart email sequences when a subscriber enters your funnel.
- Automations with ready-made scenarios for ecommerce and B2B brands that want to engage and sell more to their customers.
- Popups and forms with prebuilt templates and targeting options that’ll help you build your email list, promote deals, and capture lost sales.
- Segmentation and tagging that lets you target your audience with laser precision.
- Transactional emails that are triggered by events in your ecommerce store or platform (either via API or our super-easy plugin integration).
- Localized dashboard available in 10+ languages with award-winning customer support available 24/7.
Here’s a quick video overview that shows you what the GetResponse AI Email Generator is capable of:
GetResponse also offers multi-channel capabilities extending to popups and forms, live chats, webinars and much more.
It also includes the website builder, landing page creator, and signup forms. And you don’t need to provide your credit card details to get started.
Pricing
GetResponse has four pricing options available:
- Email marketing: starts at $15 per month (billed annually) for an email list of up to 1,000 subscribers and includes everything you need to run email marketing campaigns – popups and forms, prebuilt email templates, advanced email creator, campaign scheduling, autoresponders, segmentation, reporting, and integrations.
- Marketing automation: This plan starts at $49 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all the features in the email marketing plan, plus marketing automation, advanced segmentation, contact scoring, webinars, and more.
- E-commerce marketing starts at $99 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all the features in the marketing automation plan, plus extra features like e-commerce segmentation, promo codes, quick transactional emails, product recommendations, abandoned cart emails, and web push notifications.
- MAX: custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.
💡 If you buy an annual plan, GetResponse applies an automatic 18% discount. If you opt for a biannual plan, GetResponse applies an automatic 30% discount. You can also get a 50% discount if you’re a non-profit organization.
Pros and cons
| Pros | Cons |
|---|---|
| Wide range of stunning prebuilt email, popup, and landing page templates | Personalizing email content based on conditions can be challenging |
| Advanced email builder with AI generative features and multiple testing and optimization capabilities | SMS only available in the MAX plans |
| Advanced forms and popups creator that offers 30+ targeting options | |
| Award-winning customer support available 24/7 |
Summary
GetResponse is perfect for businesses looking to create their first email newsletter and for experienced marketing teams looking for a more modern approach to email marketing.
With GetResponse, you get access to free customizable templates, which you can use to set up your first newsletter campaign and start monitoring your contacts’ user behavior. All of this is available so you can make data-backed decisions for your campaigns.
On top of that, you also get access to all the other marketing tools you’ll need to build a strong online presence, like the website builder, live chat, Facebook ads, and more.
Not to mention that if you ever get stuck, you’ll have 24/7 assistance from our award-winning Customer Support Team.
Editor’s note: Got an online store with Shopify? Check out how GetResponse Shopify integration can help you grow your shop today!
2. Mailchimp
Best for beginners and small teams: Mailchimp is perfect for new marketers and small businesses with its user-friendly interface, team collaboration features, and integration with Canva.
Key features
- Standard email newsletter functionalities with features allowing simplified collaboration with your team members
- Easily automate and monitor scheduled email campaigns
- Resend emails to non-openers using different subject lines to encourage more opens
This email marketing tool also offers integration with Facebook and Instagram ads, landing pages, and postcards for large teams running cross-platform campaigns.
Free account?
Yes—Mailchimp offers a free account that supports up to 500 contacts and lets you send 1,000 emails per month.
It also includes other features, such as the landing page builder, social posting, postcards, paid ads, or email support for the first 30 days.
Pricing
Mailchimp offers three paid packages:
- Essentials: $13 per month for up to 500 contacts and 5,000 monthly email sends
- Standard: $20 per month for up to 500 contacts and 6,000 monthly email sends
- Premium: $350 per month for up to 10,000 contacts and 150,000 monthly email sends
Pros and cons
| Pros | Cons |
|---|---|
| Email creator offers useful solutions for improved team collaboration and link checking | Very limited prebuilt HTML email templates available in the free plan |
| Integration with Canva | Email creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message |
| Creative assistant feature that scans your website for branded assets | No free stock photos available |
| Very limited number of popup layouts |
Summary
At first, you may find it hard to get up to speed quickly with Mailchimp — especially if you’re new to email marketing. But after some time of practice, you’d realize it’s a great tool.
Once you’ve created your first email campaign, replicating an existing email is easy, so you can tweak from there. And whenever you need help with something you’re doing for the first time, Mailchimp has an extensive support library and is always responsive on Twitter.
The platform’s particularly popular among new email marketers with smaller databases. Once their email lists grow, however, many marketers opt for more cost-effective newsletter services. Especially following after their recent pricing changes.
Related: Mailchimp alternatives and competitors review
Read more on email marketing:
1. Best email marketing services
2. 30+ best email marketing campaigns we’ve seen
3. Email marketing best practices
3. Campaign Monitor
Best for personalized email campaigns: Campaign Monitor is Suitable for businesses focused on detailed personalization and intuitive email creation, though limited in form-building options.
Key features
- Intuitive user interface
- Data-based personalizations for your various audiences
- The Link Review tool points out any broken links without you having to lift a finger
Free account?
Yes—you can get an indefinite free account for audiences of five or fewer subscribers.
Pricing
You can sign up for Campaign Monitor via three different packages:
- Lite: access core features, store 500 contacts, and send up to 2,500 emails for $12 per month.
- Essentials: uncap your email sending limit, store 500 contacts, and get priority support for $29 per month.
- Premier: unlock advanced segmentation features, get premier support, and store 5000 contacts for $159 per month.
You can also choose to pay per campaign if you are an infrequent newsletter sender.
Pros and cons
| Pros | Cons |
|---|---|
| Good variety of email templates | Very simple signup form builder with no prebuilt templates or targeting options |
| Email creator offers an easy way to personalize your content | Email creator offers only a basic desktop and mobile preview |
| Ability to tag campaigns for simplified analysis | Ability to export stats reports in PDF only |
Summary
Campaign Monitor is a solid choice if you want to do email marketing.
The signup form and email builder may feel quite outdated, but they’re intuitive, so you won’t have trouble succeeding with your campaigns.
For advanced users, it offers useful reporting features, including tagging and click maps, that’ll let you get a quick overview of your results.
In-depth comparison: GetResponse vs. Campaign Monitor
4. Omnisend
Best for ecommerce brands: Omnisend is ideal for online brands who want an intuitive and powerful platform for growing their audience size, advanced automation for making sales on autopilot, and award-winning 24/7 support on every plan.
Key features
- Advanced automation to increase sales, including welcome series and cart abandonment
- Unlimited audience segmentation
- One-click integration with top ecommerce platforms
- Send SMS to your customers in every country
Free account?
Yes, a free-forever plan for up to 250 contacts. It offers the same features as the paid plans, and 24/7 support.
Pricing
There are two paid plans, with pricing based on the number of contacts. There is also the option to purchase SMS credits.
Standard: Starts at $16/month for up to 500 contacts, 6,000 emails/month, and unlimited push notifications.
Pro: Starts at $59/month for 2,500 contacts, unlimited emails and push notifications, advanced reporting, and monthly SMS credits equal to the cost of your plan.
Pros and cons
| Pros | Cons |
|---|---|
| Intuitive platform for professionals and beginners | Large enterprise companies may need more advanced features |
| Advanced features without a luxury price tag | Advanced reporting is only on the Pro plan |
| Unlimited audience segments | More expensive than basic tools like Mailerlite |
| Award-winning 24/7 support on every plan |
Summary
Used by over 125,000 brands of all sizes, Omnisend is a popular email & SMS marketing tool primarily built for ecommerce. It offers an intuitive platform, a wide range of tools for growing your email list, engaging your audience, and increasing sales.
The free tier is packed with the same features as the paid plans and you can stay on it until you outgrow the contact limitation.
5. Kit (Formerly ConvertKit)
Best for creators and influencers: Kit is tailored for creators looking to monetize their audience with built-in commerce solutions and intuitive pop-up builders.
Key features
- Plain email creator
- Built-in commerce solutions for monetizing your audience
- Intuitive signup form creator
Free account?
Yes—you can get a free trial of the Creator or Creator Pro package.
There is also a free package for up to 1,000 subscribers. But it doesn’t support the migration of contacts from another tool, and you can’t automate sequences or funnels.
Pricing
You can opt for one of two paid tiers with ConvertKit:
- Creator: manage up to 1,000 subscribers for $29 per month.
- Creator Pro: manage up to 1,000 subscribers for $59 per month and get access to Facebook custom audiences, a newsletter referral system, subscriber scoring, and advanced reporting.
Pros and cons
| Pros | Cons |
|---|---|
| Intuitive popup builder with several prebuilt templates and targeting options | Basic email automations |
| Built-in commerce solutions | Gets expensive once you grow |
| Focused on creators |
Summary
If you are the creative type, Convert Kit is a great tool for growing and monetizing your audience.
In terms of email marketing, its email creator is quite basic. It offers only several prebuilt templates, and you won’t find any advanced features (e.g., inbox preview, spam checker, dark mode preview) that are available on other platforms.
In-depth comparison: GetResponse vs. ConvertKit
6. Constant Contact
Best for event promotion: Constant Contact is excellent for businesses that frequently host events, with tools for error checking and event promotions, despite having an outdated email builder.
Key features
- An intuitive drag-and-drop experience
- Resend emails to non-openers to improve engagement
- Email marketing automation features to send automated messages based on specific triggers
- Contact segmentation capabilities
Free account?
Yes – you can get a 60-day free trial.
Pricing
Constant Contact operates three pricing tiers for its email newsletter software, and like other tools, its pricing is based mostly on the size of your email list.
- Lite: 0-500 contacts for $12 per month with 10x the number of sends
- Standard: 0-500 contacts for $35 per month with 12x the number of sends
- Premium: 0-500 contacts for $80 per month with 24x the number of sends
If you prepay for 12 months, you can get a 15% discount (30% if you’re a nonprofit) and your first month free.
Pros and cons
| Pros | Cons |
|---|---|
| Email creator offers error checker and event promotion tools | Outdated email builder |
| Subject line and preheader recommendations based on your past campaigns | No built-in stock photo library |
| Ability to import PDF into email | Popup form creator with limited editing options and no prebuilt templates |
Summary
Constant Contact offers a good variety of email marketing features, although they’re a bit outdated.
Those planning to use emails to promote their events will find that Constant Contact offers some useful tools, including polls and RSVPs, although they’re only available in the more expensive plan.
In-depth comparison: GetResponse vs. Constant Contact
7. MailerLite
Best for cost-effective solutions: MailerLite is great for small to medium-sized businesses seeking an affordable email marketing tool with good templates and an intuitive form builder.
Key features
- Advanced email creator
- Intuitive popup form builder
- Click maps and “opens by location” reports
Free account?
Yes—the free plan offers many features for businesses with under 1,000 subscribers.
You can also get a 14-day free trial of the premium license.
Pricing
There are currently three premium tiers. Their pricing varies based on the included features and your email list size:
- Growing business: Starts at $10 per month for a list of up to 500 contacts and comes with essential email features and 24/7 email support
- Advanced: Starts at $20 per month for a list of up to 500 contacts and comes with more advanced features and 24/7 email and chat support
- Enterprise: Custom plan for businesses with lists above 100,000
Pros and cons
| Pros | Cons |
|---|---|
| Intuitive signup form and email builder | Signup form builder offers limited targeting options |
| Cost-effective | Sometimes slow and unresponsive email builder |
| Good email templates | Quite limited landing page builder |
Summary
MailerLite offers strong tools to grow and nurture your email list.
Its signup forms and email creator are advanced. However, the latter can sometimes be slow to respond.
It comes with ready-made templates that are modern and will work for most businesses.
In-depth comparison: GetResponse vs. MailerLite
Full software review: MailerLite review
8. Brevo
Best for multichannel marketing: Brevo is ideal for businesses wanting to integrate email marketing with other channels like SMS, WhatsApp, and social media.
Key features
- Deliver by each subscriber’s time zone
- Easily customizable email newsletter templates
- Marketing automation features available in higher pricing tiers
Free account?
Yes—you can send up to 300 emails a day without handing over your credit card information.
Pricing
You can subscribe to one of three pricing tiers with Brevo:
- Starter: store up to 500 contacts for $7 per month.
- Business: store up to 500 contacts for $15 per month.
- Enterprise: available via custom quotes if you don’t find what you need in the lower tiers.
Pros and cons
| Pros | Cons |
|---|---|
| Multichannel marketing capabilities | No signup form templates available |
| A lot of email templates, although somewhat outdated | Popups cannot be used to promote offer |
| Ability to add attachments to your emails | Email builder rather rigid, doesn’t let you easily add emojis or videos |
Summary
If you’re trailing email newsletters and have little experience, Brevo is a great option at a good price. But like most other tools featured in this guide, when you need to take your campaigns to the next level, you might be raising a business case for an extra budget.
9. AWeber
Best for small businesses with limited design resources: AWeber Offers a smart designer tool that helps create emails based on your website, making it easy for small businesses to start email marketing.
Key features
- Use Aweber’s “Smart Designer” to create well-designed emails
- Drag & drop email creation; no coding knowledge required
- Pre-built email newsletter templates
All you need to do is enter your website address and several suggestions appear after a few seconds of analysis.
Free account?
Yes—you can opt for the free account if you have 500 subscribers or fewer. You get a good chunk of AWeber features but miss out on testing, automation, and removal of its branding.
Pricing
AWeber has three paid tiers:
- Lite: starting at $15 per month for a list of up to 500 contacts, comes with essential email, landing page, and automation features. However, it includes AWeber branding.
- Plus: starting at $30 per month for a list of up to 500 contacts, comes with more advanced features and lets you remove AWeber branding.
- Unlimited: a custom plan set for brands with 100,000+ contacts, comes with unlimited list storage, unlimited sending volume, and other advanced features
Pros and cons
| Pros | Cons |
|---|---|
| Decent email builder that comes with prebuilt stock photos | Email builder lacks more advanced features |
| Good landing page templates | Outdated email templates |
| Smart designer that helps you create your email based on your website | No transactional emails |
Summary
The smart designer is a major draw to AWeber for small businesses that don’t have a dedicated graphic designer or time to allocate to playing around with templates.
The sliding scale subscriber model can get fiddly when growing an email audience and constantly changing payment models, though.
In-depth comparison: AWeber alternatives and competitors
GetResponse vs. AWeber feature-by-feature comparison
10. HubSpot
Best for small business owners & bloggers: HubSpot’s Newsletter Builder is best for small businesses and content creators who want to take control of their audience. With this Free Newsletter Builder, they can create delightful email newsletters to keep contacts engaged.
Key features
- There are pre-made designs you can use as a starting point.
- You can see how many people opened your email and clicked on links
- You can drag and drop stuff to design your newsletter. No coding needed
HubSpot’s Newsletter builder also lets you personalize your email newsletters without having to do it individually. Your newsletter will look nice whether someone’s reading it on their phone, tablet, or computer.
Free account?
HubSpot offers free access to the Newsletter builder tool. You can create emails using pre-made templates, design individual emails using drag and drop editor and understand the performance of each email you send. You can send 2000 emails monthly with a free account, which is good enough if you’re just starting.
Pricing
Free Newsletter Builder is a part of Marketing Hub, and HubSpot offers the following plans:
- Marketing Hub Starter: $15/mo/seat to get all free tools with increased limits
- Starter Customer Platform: $15/mo/seat to get everything in Marketing Hub Starter plus starter plans of Sales Hub, Operations Hub, Service Hub and Content Hub.
- Marketing Hub Professional: $800/mo/3 seats to get premium features like Campaign reporting, Dynamic personalization, Social media, Custom reporting, Omni-channel marketing automation & Teams
- Marketing Hub Enterprise: $3600/mo/5 seats for everything in the Professional plan plus premium features like Limiting access to content and data, Custom events, Organize teams, Customer journey analytics, Multi-touch revenue attribution, & Custom objects
Pros and Cons
| Pros | Cons |
| Even if you’re not tech-savvy, you can create professional-looking newsletters. | While easier than coding, there’s still a bit to learn about using the tool effectively. |
| Saves hours compared to designing from scratch or using complex tools. | You might need to upgrade for more advanced features. |
| Makes your emails feel more personal, which can boost engagement. | While there are templates, you might find them restrictive if you want something very unique. |
Summary
HubSpot’s newsletter builder is a handy tool for solopreneurs and small business owners who want to stay in touch with their audience without spending hours on tech stuff. It’s like having a design assistant who can make your emails look good on phones and computers.
The drag-and-drop editor means you can put together a newsletter quickly, even if you’re not tech-savvy. There are templates to get you started, and you can personalize emails with things like the reader’s name without doing it manually for each person.
You can see how your newsletters are doing. The tool shows you stuff like how many people opened your email or clicked on links. This helps you figure out what your audience likes, so you can do more of that.
The tool is not just for one type of business. Whether you’re a blogger, consultant, online course creator, or running a local shop, you can use it to keep people updated on what you’re up to.
The newsletter builder is part of HubSpot’s bigger set of tools, which is nice if you’re using other HubSpot tools. But even if you’re not, it can still be useful on its own.
While it’s pretty user-friendly, there’s still a bit to learn about using it well. And if you want some of the fancier features, you might need to pay for an upgrade. But for most solopreneurs, the basic features are enough to create newsletters that look professional and help keep your business on people’s minds.
HubSpot is a solid tool that can help you stay connected with your audience without wasting all your time. Just remember, having an easy-to-use tool doesn’t mean you should flood people’s inboxes. Keep your newsletters valuable and your audience will look forward to hearing from you.
Conclusion
The raft of options for newsletter software tools ranges outside of this top 10, making finding the best email marketing platform a daunting task.
Rather than starting a trial and setting up accounts with these 10 (and any other email platform), we’re confident you’ll love GetResponse.
For example, since starting out with GetResponse, Submission Technology, a lead generation agency, reports increasing engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and a 99.2% email deliverability rate.
Gemma Seager, Team Leader of Email & Push Notifications at Submission Technology, particularly loves the Contact list segmentation & A/B testing in GetResponse:
“Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during the next campaigns.”
You can read more success stories like these:
Author’s note: This comparison is accurate on December 2024. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.