You don’t have to break the bank to run successful email marketing campaigns. In fact, several affordable email marketing tools offer everything you need—robust features, easy automation, and insightful analytics—all without the hefty price tag of the premium options.
These affordable email marketing services allow you to craft compelling campaigns and get the most out of every dollar you spend.
So, let’s look at the top cheap email marketing service providers for 2024. These options are ideal for businesses of all sizes looking to maximize their return on investment.
TL;DR: The Best Budget Email Marketing Platforms
Here’s a quick comparison of the top affordable email marketing tools to help you decide which one fits your business needs the best!
| Platform | Best For | Cons |
|---|---|---|
| GetResponse | Businesses needing an all-in-one solution | Free plan has limited features, advanced tools are in higher tiers |
| Brevo | Multichannel marketers | Landing page builder only available in higher plans |
| Moosend | Large lists & budget-conscious users | Limited form design customization |
| Constant Contact | Businesses hosting events | Can get pricey with large contact lists |
| Mailjet | Teams needing marketing + transactional emails | Basic segmentation options, limited landing page features |
| Sender | Beginners and small businesses | Lacks advanced automation features |
| HubSpot | Inbound marketing & CRM integration | Expensive as contact lists grow |
| EmailOctopus | Startups and small businesses | Lacks complex automated workflows |
| Mailchimp | Growing businesses with varied needs | Becomes costly with large lists, can be complex for beginners |
| SendGrid | Businesses needing transactional emails | Basic automation, limited customization options |
Essential criteria for choosing the right email marketing software
The following are some of the most crucial factors to consider when choosing cheap email marketing services:
- Ease of use – Go for an affordable email marketing tool with an intuitive interface for easy campaign creation and management. It should have a clean, user-friendly dashboard and responsive email templates.
It should also guide you through setup with clear instructions.
- Key features – Don’t focus too much on picking the cheapest email marketing platform and ignore essential features like robust automation, customizable email templates, audience segmentation, analytics, integrations, deliverability, and compliance.
- Scalability – Select a cheap email marketing software that can scale with your business. It should handle increased email volumes without significant cost hikes. It should also offer features like complex workflows, multichannel capabilities, and role-based access.
- Integration capabilities – Pick a cheap email marketing service that integrates with all the tools you use. It should integrate with common platforms like CRM systems (such as Salesforce or HubSpot), ecommerce platforms (like Shopify or WooCommerce), and social media tools.
For specific needs, ensure the platform supports custom integrations via APIs or webhooks.
- Pricing structure – Email marketing platforms charge based on the number of emails sent, the number of contacts, or a combination of both. Consider your email volume and list size to find the tool that gives you the best value.
Best budget-friendly email marketing solutions of 2024
Here are the ten best cheap email marketing services for 2024:
1. GetResponse
GetResponse is an all-in-one digital marketing platform that provides all the necessary tools to manage your email marketing, automate campaigns, and create landing pages.
Our platform is popular for offering an affordable yet robust suite of features. It can easily handle various marketing tasks and has a very user-friendly interface.
Key features
Here are the key features of GetResponse:
- Email marketing: Easily create and send newsletters using customizable, pre-made templates and a drag-and-drop editor.
You can also segment your audience for targeted email marketing campaigns.
- Automation: Set up advanced automation workflows for lead nurturing, customer follow-ups, drip campaigns, and behavior-based triggers.
- Landing page builder: Design and publish high-converting landing pages to capture leads and boost conversions. GetResponse also offers pop-up tools and sign-up forms to assist with lead generation.
- Generative AI features: Leverage AI to generate effective subject lines and email content. You can also use AI to optimize your email marketing campaigns through things like perfect timing.
- CRM: Manage customer relationships with tools for contact management and tracking interactions to enhance engagement and sales.
- Webinars: Host live and automated webinars to connect with your audience and generate leads.
- Analytics: Get detailed reports and insights to track your campaign performance, understand user behavior, and measure ROI.
- A/B testing: Experiment with different email elements, like subject lines and content, to fine-tune your email marketing strategy and improve results.
Pricing
GetResponse has a forever-free plan that allows you to send up to 2500 newsletters per month. The paid packages include:
- Email marketing: This package includes all the tools for running an email marketing campaign. It includes pop-ups, signup forms, pre-made email templates, campaign scheduling, and more. The pricing is $15 per month, billed annually, for 1,000 contacts.
- Marketing automation: The plan is priced at $49 per month when billed annually for up to 1,000 subscribers. It offers all the features in the Email Marketing plan, along with advanced capabilities.
This includes event-based workflows, newsletter revenue statistics, web push notifications, webinars, and more.
- E-commerce marketing: The starting price for an email list with up to 1,000 members is $99 per month, billed yearly.
This package includes online store segmentation, discount coupons, expedited transactional emails, and product suggestions, in addition to everything in the marketing automation plan.
- GetResponse MAX: We tailored this plan for big organizations. It includes extra features such as a dedicated IP address, migration support, single sign-on (SSO), transactional emails, and unlimited contacts.
It begins at $1,099 per month, depending on requirements and list size. Contact our team to set up a trial, discuss your needs, and negotiate the price.
You can upgrade or change the number of contacts without having to switch plans. We also provide a 30-day free trial for each plan—no credit card required. Also, early payment discounts are 18% and 30% for 1 or 2 years of service.
Pros
- The platform has an intuitive interface and easy-to-use tools, making it great for beginners.
- It offers a broad range of features, including email marketing, automation, landing page builder, and webinars.
- It has robust automation capabilities, perfect for creating complex workflows and targeted campaigns.
- With multiple pricing tiers, it fits businesses of all sizes and needs.
- You’ll benefit from responsive support and extensive documentation to help you out whenever needed.
Cons
- The free GetResponse plan limits you to 500 contacts, 2500 newsletters per month, and one landing page.
- Many of the advanced features are packed into the higher-tier plans. So, if you’re after those extra tools, you’ll need to go for one of the more expensive packages.
Best for
GetResponse is an excellent choice for businesses requiring a comprehensive marketing solution with email marketing, automation, and landing pages all in one. The free plan and cheap starting price make it a good option for budget-sensitive companies. Meanwhile, the vast features mean you can continue using the platform as your company grows.
2. Brevo
Brevo, formerly known as Sendinblue, is a comprehensive multichannel digital platform that manages email marketing, SMS campaigns, and automated communications.
Key Features
This email marketing tool offers:
- Email marketing and automation: Design and send emails with responsive email templates, a drag-and-drop editor, Generative AI, segmentation, and automated workflows.
- SMS campaigns: Deliver targeted SMS messages as part of your campaign.
- Chat: Engage with visitors in real time through live chat. Link your mailboxes and respond through Brevo live chat.
- WhatsApp campaigns: Connect with customers on WhatsApp to share updates with personalized messaging.
Pricing
Brevo offers a free plan that includes email templates, automation, SMS, and WhatsApp. Unfortunately, this plan limits you to just 300 emails per day.
Paid plans start at $9 per month and support up to 5,000 emails monthly with unlimited emails sent daily and basic automation. Other plans include:
- Business Plan: This plan offers advanced reporting, multi-user access, and landing page creation for $18 per month.
- Enterprise Plan: Custom pricing for larger organizations featuring advanced tools, dedicated support, and higher limits.
Pros
- Easy to use
- Affordable pricing, starting at $9 per month for up to 5,000 emails
- Multichannel marketing (email, SMS, live chat, WhatsApp)
Cons
- Brevo’s landing page builder is only available with the Business plan.
Best For
Brevo is ideal for marketers seeking a comprehensive multichannel approach. It’s perfect for marketers looking to integrate email, SMS, WhatsApp, and chat into their marketing strategies.
3. Moosend
Moosend is a cheap email marketing service and automation platform. It helps organizations manage email campaigns, client interactions, and marketing automation.
Key Features
- Automated workflows based on user behavior and triggers.
- Audience segmentation for personalized communication.
- Custom landing page creation for lead generation.
- Embed forms to grow your email list.
- Connect with other tools via APIs and pre-built integrations.
- AI tools for enhanced personalization and optimization.
Pricing
Moosend offers several pricing tiers:
- Free Plan: Includes up to 1,000 subscribers and unlimited emails, with one landing page, one automation workflow, and one signup form.
- Pro Plan: Starting at $9 per month for up to 500 subscribers, offering developed features like SMTP integration and comprehensive automation.
- Moosend+ and Enterprise custom plan: Custom pricing for larger organizations, including features like transactional emails, audience discovery, and SSO & SAML.
Pros
- Robust free plan and affordable paid options
- Effortless marketing automation setup
- Unlimited emails are included with all plans
- Flexible credit-based purchasing option for occasional users
Cons
- The form design options are limited, making it hard to create custom forms from scratch
Best for
Moosend’s robust features and unlimited email sends suit businesses with large contact lists.
4. Constant Contact
Constant Contact is packed with tools that help you build and manage your email lists, create eye-catching emails, and monitor the performance of your campaigns.
Key Features
- List management: Easily segment and manage your email lists with tools that help you keep everything organized and targeted.
- Event management: Easily set up and manage events, with features for creating signup forms and handling ticket sales.
- Social media integration: Promote email campaigns across social media platforms with scheduling and content creation tools.
Pricing
Constant Contact offers three pricing plans for its email newsletter software. Prices change depending on the size of your contact list.
- Lite: For $12 per month, you can send up to 5,000 emails to up to 500 contacts.
- Standard: Starts at $35 per month. You can send up to 6,000 emails with 500 contacts.
- Premium: Starts at $80 per month. This plan covers 12,000 emails for 500 contacts.
You can prepay for a year to save 15% on any plan (or 30% if you’re a nonprofit). You can also get a 14-day free trial to test things out.
Pros
- Easy for beginners to understand and use
- Modern drag-and-drop editor
- Social media management tools
- Handy tools for organizing and managing events
Cons
- Plans can get pricey if you have a big contact list
- Some email templates can look a bit old-fashioned
- Options for customizing your emails and designs are somewhat restricted
Best for
Constant Contact is perfect for businesses that host events and manage social media. Its broad range of integrations also makes it ideal for organizations needing extensive customization and platform connectivity.
5. Mailjet
Mailjet is Europe’s cheap email marketing service that helps small business owners manage and optimize email communications.
Key features
- SMTP relay: Send large volumes of transactional emails, like order confirmations or password resets.
- Multi-user collaboration: Work seamlessly with your team, thanks to features that allow for easy collaboration and sharing of email campaigns.
- Dynamic content capabilities: Customize and personalize email content based on individual user data, such as their behavior or preferences.
Pricing
The following are Mailjet plans:
- Free: Send up to 6,000 emails monthly, with a daily limit of 200.
- Essential: For $17 per month, you can send up to 15,000 emails.
- Premium: At $28 per month, this plan lets you send up to 15,000.
- Custom: Mailjet can provide a custom quote for plans with premium features like Strategic Deliverability Consulting and IP Performance Monitoring.
Plus, you can get a 10% discount if you prepay for a year.
Pros
- Reliable SMTP service is included in the free plan
- Great for teams, with features that make collaboration easy
- Budget-friendly
Cons
- The landing page builder is only available with the Premium plan
- Segmentation options are pretty basic and might lack certain conditions you’d typically find in other email marketing platforms.
Best for
Mailjet is perfect for businesses needing a flexible platform for marketing and transactional emails. It offers strong automation and collaboration tools to enhance email marketing and boost conversion rates.
6. Sender
Sender is another cheap email marketing service packed with tools to make creating, sending, and analyzing your email campaigns a breeze.
Key features
- Lead management: Keep track of your contacts and manage them efficiently.
- High email deliverability: Ensure your emails land in inboxes, not spam folders.
- Customizable templates: Choose from a wide array of templates that you can tweak to fit your campaign’s needs.
- SMS marketing: Craft personalized text messages and schedule them to go out at the perfect time.
Pricing
Sender offers four flexible pricing plans:
- Free Plan: It accommodates up to 2,500 subscribers and sends 15,000 emails per month
- Basic Plan: For just $15 a month, you get 30,000 emails per month, SMS messaging, no Sender branding, and multi-user access.
- Professional Plan: At $29 per month, this plan offers 60,000 emails a month, plus features like animated countdown timers and enhanced marketing automation tools.
- Enterprise Plan: This plan offers tailored features to meet your specific demands.
Pros
- Simple and easy to use
- Comprehensive Features
Cons
- Limited advanced features
Best for
Sender is especially useful for those who need essential features without complex technical requirements.
7. HubSpot
HubSpot is a popular platform for inbound marketing, sales, and customer service. It helps businesses attract, engage, and delight customers.
The platform offers a comprehensive set of tools, from email marketing and content management to CRM and detailed analytics.
Its email marketing software, part of the Marketing Hub, includes various features to enhance your campaigns.
Key features
- Advanced personalization: Tailor your emails with details like names, company info, and past interactions to make each message truly personal.
- Template library: Access a wide range of templates designed to grab attention and boost engagement.
- Deliverability tools: Benefit from features and best practices that help your emails dodge spam filters and land in your audience’s inbox.
- Dynamic content: Personalize content by matching user behaviors and preferences.
- Seamless integration: Connect easily with HubSpot’s CRM and Salesforce to personalize your emails and manage your lists effortlessly.
Pricing
With HubSpot, you only pay for the marketing contacts you actively target with emails and ads. Here’s a quick rundown of what you get at different levels:
- Free Plan: You can manage up to 1,000 contacts but with HubSpot branding. after you surpass the 1000 contacts limit, HubSpot charges in increments of $50 fro every additional 1000 contacts
- Marketing Hub Starter: This plan provides live chat, HubSpot payments, and simple marketing automation for $15 per month per seat.
- Starter Customer Platform: This package costs $15 per month per seat and lets you activate and manage your data, kickstart your content creation strategy, and more.
- Marketing Hub Professional: Starts around $800 per month and includes advanced omnichannel marketing automation, dynamic personalization, and teams.
- Marketing Hub Enterprise: This plan offers custom pricing based on your specific needs. It provides the most advanced features and the highest level of customization.
Pros
- Provides extensive e-books and courses on email marketing and its tools.
- Meets all your marketing and sales needs in one place.
- The premium email templates are visually stunning and can enhance your campaigns.
Cons
- The free plan is quite restricted.
- You can’t just pay for the email tools; you must go for a broader, more expensive package.
- No tech support on the free plan.
- HubSpot’s pricing for email marketing can get steep, especially if you require more advanced features.
- Doesn’t remain cheap when you scale up and grow you contact list or add more user seats
- A/B testing isn’t available on the lower packages.
Best for
HubSpot’s email marketing tool is perfect for businesses focused on inbound marketing. It is user-friendly and integrates seamlessly with CRM features.
8. EmailOctopus
EmailOctopus is another affordable email marketing service. It offers a wide range of popular email marketing tools for creating, sending, and managing email campaigns.
Key features
- Intuitive interface for managing campaigns
- Customizable email templates
- Automated sequences to nurture leads
- Tools for effective list segmentation
Pricing
- Free Plan: Offers basic features with a limit of 10,000 emails per month and up to 2,500 subscribers.
- Paid Plans: Begins at $9 for 10,000 emails and 500 subscribers, featuring unlimited access to all tools and complete control over your email design.
Pros
- Budget-friendly pricing
- Easy-to-use interface, perfect for beginners
Cons
- Lacks advanced features like complex automated workflows
Best for
EmailOctopus is ideal for anyone who wants the core email marketing tools without the complexity or high cost of more complex features.
9. Mailchimp
Mailchimp helps businesses design, analyze, and automate email marketing efficiently.
Key features
- Data-driven optimization tools
- Detailed segmentation options and comprehensive reporting
- High-level automation and targeting based on user behavior
Pricing
- Free Plan: Basic features with limits of 500 contacts and 1,000 emails per month.
- Essentials Plan: Starts at around $13/month for 500 contacts and up to 6,000 emails per month.
- Standard Plan: Starts at $20/month with additional automation and retargeting features.
- Premium Plan: From about $350/month for 10,000 contacts and up to 150,000 emails per month, plus advanced features.
Pros
- Extensive tools and integrations
- Free plan available
- Powerful features
Cons
- It can become pricey with a growing contact list
- Advanced features may be complex for beginners
Best for
Mailchimp is ideal for businesses of all sizes needing a versatile, feature-rich platform. It combines ease of use with cutting-edge features.
10. SendGrid
SendGrid is an email API provider that streamlines customer communication. Its developer-friendly API helps businesses efficiently manage and scale marketing and transactional emails.
Key features
- Integrate email-sending capabilities into your applications using email API.
- Beyond just sending test emails, SendGrid offers spam testing, email previews, and link validation to ensure your emails look great and reach the inbox.
Pricing
SendGrid offers two pricing plans: one for marketers and another for developers. Here’s what’s available for marketers:
- Free Plan: Store up to 100 contacts and send up to 6,000 emails per month.
- Basic Plan: Starting at $15 per month, you get up to 7,000 contacts and 15,000 emails, plus extra features.
- Advanced Plan: From $60 per month, enjoy up to 15,000 contacts and 50,000 emails.
Pros
- The pre-built welcome automation series makes getting started easier.
- The API is well-documented and straightforward, so you can get things up and running quickly.
Cons
- Automation options are pretty basic, with just one condition: wait for a specific time.
- No pre-made content block layouts for easy customization.
Best for
SendGrid is ideal for businesses needing a reliable transactional email API. It offers fair pricing and easy setup, making it a solid choice for efficient email management.
Conclusion
When looking for the best cheap email marketing tools for 2024, you’ll want something that has robust features without stretching your budget.
As you search for the right affordable email marketing software, remember to prioritize ease of use and essential features like automation, detailed analytics, scalability, and integration options.
This article covered the cheapest email marketing services for 2024. Each has unique features and pricing plans to match different business needs.
Still not sure where to start? Consider giving GetResponse a try. It offers the ideal blend of functionality and value, with all the essential tools for your growth and success while remaining budget-friendly. Plus, we have a free email marketing software plan for those who are still not ready to start paying email campaigns.