GetResponse vs. Brevo: Which One Should You Choose?

Choosing the right email marketing tool to invest in is a tough task. 

And since you’re reading this, you are probably tossing up between two choices: GetResponse vs. Brevo (formerly Sendinblue).

Each of these tools has features that can help you reach your goals; they can help you automate your marketing efforts, grow your email lists, and nurture your customers. 

But how do you choose the one that’s right for you?

We won’t be biased and say that the answer should be GetResponse. Instead, we’re going to outline each tool’s features so you can make a decision based on which one is best for your business. 

To give you the best overview of the platforms, we’ll be going over each key feature one by one. But if you’re in a hurry, here’s a quick table that sums up which features are included in each tool.

Feature	GetResponse	Brevo
Email Marketing	Yes	Yes
Email Creator	Yes	Yes
Built-in Image Editor	Yes	No
Segmentation	Yes	Yes
Conversion Funnels	Yes	No
Webinars	Yes	No
Marketing Automation	Yes	No
Autoresponders	Yes	No
A/B Testing	Yes	Yes
Signup Forms	Yes	Yes
Custom Fields	Yes	No
Engagement Scores	Yes	No
Ecommerce Tools	Yes	No
Landing Pages	Yes	Yes
Web Push Notifications	Yes	No
Live Chats	Yes	Yes
Facebook Ads	Yes	Yes
Google Ads	Yes	No
24/7 Live Chat Support	Yes	No
Phone Support	No	Yes
Integrations	Yes	Yes

And here’s a detailed breakdown of the features of GetResponse and Brevo:

1. Which one lets you build landing pages?

GetResponse

One of the biggest wins for marketers using GetResponse is our seamless landing pages. 

Not only does it come with a Landing Page Creator so you can build intuitive landing pages from scratch, but it also comes with a library of 100+ ready-made templates.

And whether you choose a template or a custom landing page, the features are the same: you can add elements using the drag-and-drop editor, add in custom code, and even edit images without leaving the editor.

The landing page creator also allows you to:

• structure your landing pages using sections,
• add content blocks for images, video, text, and buttons,
• add static and pop-up forms,
• add webinar registration forms,
• add a sense of urgency with countdown timers,
• collect payments thanks to our PayPal integration,
• add social sharing icons,
• add custom-code elements using HTML, CSS, or Javascript,
• preview your landing page to see what it looks like on a desktop or a mobile device.

Because GetResponse’s landing pages work with analytical tools like Google Tag Manager and Google Analytics, you will have more control over what search engines see and give you a better chance of ranking in search results. 

The landing pages also fit into the GetResponse jigsaw puzzle. They work with every other element of the marketing suite, so they can fully integrate with webinars or product launches to grow your list and get more people in your sales funnels. 

Brevo

You can also create landing pages using Brevo’s drag-and-drop landing page builder. 

Like GetResponse, it comes with pre-built templates and an editor you can use to create landing pages from scratch. All you have to do is add the elements you want to your marketing workflow from the menu on the left-hand side:

Verdict:

While you can still launch landing pages with Brevo, you won’t have access to features like webinars and conversion funnels to give you a better chance of turning visitors into customers. 

Want to try it for yourself? You can sign up for a free account. No credit card needed.

2. Where can you perform A/B tests?

GetResponse

Knowing whether your efforts are effective is an essential element of sales and marketing, which is why you need to test and assess — using A/B testing.

With GetResponse’s A/B testing feature, you can test out various elements of email subject lines, webinars, and landing pages to see what’s working — and what’s not. 

However, what makes GetResponse a great tool for testing is that you can test even the smallest variables that can make a big difference in your conversion numbers. You can A/B test elements like: 

• Colors
• Call-to-action (CTA) buttons
• Forms
• Navigation elements
• Images
• Headlines/content
• Layout

If you find that certain color palettes or call-to-action buttons work better than others, you can then change up other parts of your marketing strategy to boost conversions. 

Brevo

Brevo also has an A/B testing feature that you can use inside workflows and email sequences to test out variables. 

You can test individual parts of your marketing workflows like email templates and workflow combinations to see which ones are the most successful.

Verdict:
The major difference between the two platforms is how specific you can get in your testing. While GetResponse allows you to test smaller variables like colors, navigational settings, and even CTAs — Brevo only allows you to test workflow paths. 

3. What about their marketing automation capabilities?

GetResponse

GetResponse’s suite of marketing automation tools have everything you need to build successful marketing campaigns. 

The main marketing dashboard has two options you can use to get started. The “quick actions” menu gets you up and running with pre-built templates and triggers so you can launch professional email marketing campaigns easily. 

And if you want more control or need customization, the main menu gives you access to GetResponse’s full suite of growth and communication tools.

Also, GetResponse’s marketing automation workflows map out scenarios to help you nurture potential customers and boost sales/conversions.

So whether your email campaigns are focused on abandoned cart sequences, transactional emails, or newsletter follow-ups, GetResponse can automatically send emails for you using any triggers and rules you set. 

For example, if a customer abandons their cart on your site or sales page, GetResponse will take over and automatically send them an abandoned cart email to encourage them to complete their purchase: 

If you need to create your own workflow or customize a pre-built template, all you have to do is use the drag-and-drop editor to create custom automations based on your needs. 

Brevo

If you need to set up marketing automations for newsletter signups or abandoned carts, Brevo has you covered as well.

Like GetResponse, the tool has a builder you can use to create and customize automation workflows:

You can also take advantage of pre-built workflow templates so you don’t have to spend hours starting from scratch. 

Verdict:
The biggest difference is that Brevo doesn’t offer as many workflow templates as GetResponse, so if you want to use templates, your options are limited.

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4. Which platform offers conversion funnels?

GetResponse

With GetResponse’s Conversion Funnel tool, you can create a visual funnel and map out conversions in an editable template.

The tool allows you to create conversion funnels for: 

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

To get started, just pick a template from the conversion funnel library and fill in each section using additional templates or from scratch. If you are creating a new contact list, here’s what the funnel will look like:

You can build all types of conversion funnels using this tool, from landing page conversions to email sequences and webinars. 

It tracks every action a contact takes from the moment they land in the funnel. 

If they click on any link, open an email, attend a webinar — you’ll know about it. This way, you can monitor your marketing performance, change parts of your conversion funnels that aren’t working, and optimize those that are. 

A decade ago, you would have needed an entire tech stack to track and optimize marketing efforts like this. But now, you can do it on one platform using GetResponse. 

Brevo

Brevo doesn’t have a feature to build conversion funnels right now.

5. Where can you host webinars?

GetResponse

We’re proud of this one — we’re the first major email service provider on the market that offers a complete webinar solution.

Our tool makes it easy to create and launch webinars by giving you access to: 

• Design tools and interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Moderated chat
• Multiple hosts

You can also choose to host the webinar live, or create an on-demand webinar to use in future campaigns.

Brevo

Brevo doesn’t offer any specific webinar tools in their marketing suite. 

6. What about the pricing?

GetResponse

GetResponse is built for every type of business — from freelancers to Enterprise organizations. 

So, we’ve made sure our pricing plans have something to suit everyone.

Each of our five plans are priced differently based on list sizes and features, but our Plus plan remains the most popular. Here’s a rundown of each plan’s features and cost:

Picking a one-year plan with GetResponse gets you an 18% discount. And picking a two-year plan gets you 30% off your bill. 

Also, to make sure we’re the right choice for you, when you sign up for a free account, you can test out all the premium features for the first 30 days.

Brevo

Brevo offers a similar pricing structure: four different plans that are each suited to different organizations.

The platform has a limited free plan, as well as a Lite and Premium plan for small businesses.

7. Which one offers ready-made templates?

GetResponse

If you need to hit the ground running with your marketing efforts, GetResponse comes with 500+ pre-designed email templates.

They are all responsive and work across any device. And the library is regularly updated to keep up with the latest design trends, so your emails will never look outdated when they land in your contact’s inbox. 

And if you can’t find a template you like in the library, you can use the Email Creator to build your own. Here’s how it looks:

With the GetResponse creator, you can:

• structure emails using sections,
• add content blocks for images, video, text, and buttons,
• save sections to use on future campaigns and product launches,
• customize emails by adding your brand’s logos, fonts, and color palette,
• add custom-code elements using HTML,
• preview your email to see what it looks like on a mobile device or in major email clients,
• spam-check your message before sending it to your audience,

Simply add text, video, images, and even custom code — and you’re ready to send. 

Brevo

Brevo comes with 60 ready-made templates.

Although the tool comes with an intuitive drag-and-drop editor to customize the templates, your choices are limited. 

Read more:
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8. Where are you able to send autoresponders?

GetResponse

Otherwise known as email drip campaigns, you can create autoresponders quickly and easily using GetResponse. 

The tool allows you to use ready-made templates to build autoresponders for any situation like a marketing or welcome campaign. And then, using the Calendar View, visualize when these emails will be hitting your subscriber’s inboxes:

However, the autoresponder feature goes beyond just sending out emails. It also tracks how your contacts interact with those emails and keeps that data on file. 

So if a contact lives in a certain time zone or opens your emails at a specific time, GetResponse can automatically adjust the send-time of your autoresponders to match their past-behavior data.

Brevo

Brevo also offers an autoresponder-like feature through their automation, where you can create sequences from scratch or with the help of ready-made templates. 

Using the Brevo dashboard, you can select an autoresponder workflow and then customize when and where you would like autoresponders to be sent out:

Once it’s live, autoresponders can be sent out to new subscribers or newsletter readers automatically. 

Verdict:
The difference between the two platforms is the level of control you have over the automated responses. In GetResponse, you can easily add autoresponders on any day of their cycle, without creating an additional automation workflow.

Also, while GetResponse intuitively collects data on when a contact opens their emails and changes send times accordingly — Brevo does not, which means you’ll have to make these changes manually. 

9. Is there an option of segmentation?

GetResponse

Any tool that claims it can help with your email marketing should have segmentation features — GetResponse is no different.

You can use GetResponse to segment your contacts based on the landing page they signed up through, the links they clicked, the emails they’ve opened, and even by how much money they’ve spent on your products. 

If you want to send out a specific marketing campaign to repeat customers, GetResponse can segment followers based on previous purchase numbers:

GetResponse also intuitively tracks how your contacts engage with your emails and automatically assigns an engagement score (from 1 to 5). If they are opening your emails and clicking links, they’ll get a higher score. 

This then gives you the ability to send out marketing campaigns to your most engaged followers and boost your chances of further conversions.  

Brevo

You can also segment lists using Brevo based on interactions like email opens and link clicks. 

You can do this by creating “filters” and then adding them to your email workflows.

Verdict:
Brevo doesn’t assign lead engagement scores, so you may end up guessing which contacts on your list are the most engaged. 

10. What’s the customer support like with these two vendors?

GetResponse

GetResponse offers customers 24/7 support.  

Customers can either talk to experts over live chat or get help over email, which is supported in 8 different languages. 

And if you are on an Enterprise plan, you’ll even get your own Account Manager.

Your account manager helps you onboard, setup, and optimize marketing campaigns, and is there to solve any problems you have. The Account Manager also helps you analyze campaigns to identify leaks and develop ways to boost conversions and engagements. 

Brevo

Brevo offers customer support with their paid plans. You can get either email, telephone, or priority support depending on the plan you choose.

11. Which platform helps you easily run Facebook and Google ads?

GetResponse

GetResponse launched two tools to help businesses overcome the challenges that come with creating successful ad campaigns: the Google Ads creator and the Facebook Ads creator. Using these two creator tools, businesses like yours can build and publish ads straight from the GetResponse platform. 

Not only do the ads look professional, but they’re also custom-built for the platforms. The images are the right dimensions, and you can point the ad straight to your intended URL destination:

Once the ads are published, GetResponse will track engagement, ad spend, and conversion rates automatically. All you have to do is check the dashboard, and if you need to make changes — you can. 

Brevo

You can also build Facebook Ads in Brevo. 

Using the Facebook Ad creator, you can upload images, write ad text, and attach a goal to your campaign.

Like GetResponse, Brevo tracks each ad’s analytics so you can change and optimize the campaign once it’s live. 

Verdict:
GetResponse has a library full of templates you can use to make your advertising efforts seamless. If you create these campaigns in Brevo, you’ll need to come up with design ideas on your own.

GetResponse vs Brevo: full feature comparison

Feature	GetResponse	Brevo
Email Marketing	Yes	Yes
Email Creator	Yes	Yes
Built-in Image Editor	Yes	No
Segmentation	Yes	Yes
Conversion Funnels	Yes	No
Webinars	Yes	No
Marketing Automation	Yes	No
Autoresponders	Yes	No
A/B Testing	Yes	Yes
Signup Forms	Yes	Yes
Custom Fields	Yes	No
Engagement Scores	Yes	No
Ecommerce Tools	Yes	No
Landing Pages	Yes	Yes
Web Push Notifications	Yes	No
Live Chats	Yes	Yes
Facebook Ads	Yes	Yes
Google Ads	Yes	No
24/7 Live Chat Support	Yes	No
Phone Support	No	Yes
Integrations	Yes	Yes

Wrapping up

With so many email marketing tools to choose from, picking the right one is a tough decision. 

That’s why we’ve put this comparison together. Check out each platform’s specific features so you can be sure that whatever tool you choose addresses your specific needs. 

Take your time when you’re comparing tools and, most importantly, pick the tool that will help your business reach its marketing goals.

If you’ve already made your mind and you want to take GetResponse for a spin, sign up for the Free plan using the button below :).

Author’s note: This comparison is accurate on January 4th, 2022. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.