20+ top marketing agency tools to get more done in 2025

Running a successful marketing agency is no small task. The multiple clients, countless campaigns, tight deadlines, stiff competition, piling client demands, and industry trends that seem to change overnight. It’s one thing after another!

Without the right marketing agency tools, it will only take a short while before it all turns into a chaotic mess that costs you clients and your reputation. 

But how do you choose the best marketing agency tools to streamline your workflow, boost productivity, and ultimately drive success from the countless options in the market? 

This guide will explore must-have marketing agency tools for key channels and marketing needs. Let’s get started!

[TL;DR] Best marketing agency tools comparison

Tool	Key features	Pricing
GetResponse	Drag-and-drop builder, A/B testing, AI tools, segmentation, autoresponders, automation	Starts at $15.58/mo (1,000 subscribers)
Mailchimp	AI assistant, customer journey builder, send-time optimization	Starts at $6.50/mo (500 contacts)
Monday.com	Gantt, Kanban, automation, time tracking, reporting	Starts at $9/mo per seat
Bonsai	Project management, invoicing, CRM, time tracking	From $9 to $49/user/mo
Paymo	Task management, Gantt, time tracking, invoicing	Free plan; paid from $3.9/user/mo
Breeze	Kanban boards, calendars, budgets, time tracking	$9/user/mo (billed annually)
HubSpot	Contact & pipeline management, automation, reporting	Free plan; paid from $20/mo to $4,300/mo
Zoho CRM	Sales automation, analytics, AI assistant, omnichannel support	Starts at $12/user/mo
Sprout Social	Unified inbox, content scheduling, social listening, reporting	Starts at $199/seat/mo
Hootsuite	Bulk scheduling, AI content creation, social inbox	$99/mo
Planable	Visual planner, approval workflows, collaboration tools	Starts at $33/workspace/mo
Social Sonic	AI content, topic alerts, scheduling, gamification	Starts at $13.33/mo
Semrush	SEO content templates, topic research, AI writer	$117.33/mo
Google Search Console	Performance tracking, URL inspection, indexing reports	Free
Ahrefs	Keyword & content explorer, AI content helper, analytics	$108/mo
Canva	Drag-and-drop editor, templates, team collaboration, AI tools	$6.50/mo
Adobe Creative	Photoshop, Illustrator, Premiere Pro, Adobe Express	$89.99/mo
Venngage	Infographics, data visualization, collaboration	$10/mo
Dorik AI	No-code site builder, AI content, white-label CMS	$18/mo
Apploye	Time tracking, payroll, live feed, reporting	Starts at $2.50/user/mo
SupportYourApp	24/7 customer support, content moderation, back-office support	Custom pricing
Testlify	AI assessments, ATS integrations, chat simulations	Starts at $49/mo

For email marketing

Email marketing remains one of the most powerful digital marketing strategies. However, marketing agencies need reliable email marketing platforms to run effective email campaigns. 

Here are two key tools to streamline your email marketing efforts.

1. GetResponse

GetResponse is a comprehensive marketing automation platform designed to help businesses of all sizes streamline their various marketing efforts and easily monetize their content. 

Though we have some of the best digital marketing tools in the market, our platform was originally launched as an email marketing platform. We have held our position as a leader in the email marketing space for over two decades.

Our users see 100% average list growth for all paid plans in the first 30 days, and we guarantee a 99% email deliverability rate. This makes us one of the best email marketing tools for agencies. 

Key features

• Drag-and-drop email builder: GetResponse offers an intuitive drag-and-drop email builder and a vast library of pre-designed email templates that allow you to create professional and visually appealing emails without any coding skills. 
• A/B testing: GetResponse’s A/B testing feature allows you to test different versions of your emails to see which one performs better.
• Audience segmentation: GetResponse allows you to segment your email list based on various criteria, such as demographics, behavior, and past interactions. This ensures that your messages are highly relevant and personalized.
• Autoresponders: The autoresponder feature lets you send automated follow-up emails to subscribers based on their actions or predefined triggers. It helps you nurture leads and keep recipients engaged on autopilot.
• Analytics and reporting: Our platform provides valuable insights into your email campaigns with detailed analytics and reporting tools. It tracks key metrics such as open rates, click-through rates, and conversions.
• AI-powered tools: GetResponse’s AI email generator and AI writing assistant help you create engaging, relevant, and optimized email content faster. You can also use the AI course creator to create, market, and sell online courses. Or, use our content monetization hub to build and sell premium newsletters.
• Send-time optimization: GetResponse’s Perfect Timing and Time Travel tools ensure that your emails are delivered at the optimal time when they are most likely to be opened.

Pricing

GetResponse prices vary based on the size of your contact list.

• The Starter Plan: $15.58/mo for 1000 subscribers.
• The Marketer Plan: $48.38/mo for 1000 subscribers 
• The Creator Plan: $56.58/mo for 1000 subscribers.
• The Enterprise Plan: Custom pricing.

There’s a 30-day free trial for all paid plans. No credit card details are required. 

If you choose not to upgrade after the 30-day trial, your account will automatically transition to the Free Plan, which still offers a great set of tools for marketing agencies. 

2. Mailchimp

Mailchimp is the other widely recognized marketing platform that offers a suite of digital marketing tools designed to help businesses manage their email marketing campaigns effectively.

Key features

• Drag-and-drop email builder: The drag-and-drop editor and pre-designed email templates make it easy to create and design professional-looking emails.
• Creative assistant: Mailchimp’s creative assistant uses AI to generate custom email designs aligned with brand assets (logo, colors, and fonts). 
• Send-time optimization: Mailchimp analyzes audience data to recommend optimal send times. This ensures that emails are delivered when recipients are most likely to engage.
• Customer journey builder: With the customer journey builder, you can automate email sequences based on customer behaviors and interactions. As a result, you’ll send personalized emails throughout the subscriber lifecycle.
• Content Optimizer: This AI-driven tool analyzes email content and provides suggestions to craft compelling email messages.

Pricing:

Mailchimp’s email marketing software has a free plan and paid pricing tiers that also vary based on the number of contacts users have. 

• Essentials Plan: Starts at $6.50/mo for 500 contacts
• Standard Plan: Begins at $10/mo for 500 contacts 
• Premium Plan: Starts at $175/mo for 10,000 contacts

For project management & collaboration

Marketing agencies typically involve multiple stakeholders from your agency and your clients’ companies who require constant and transparent project updates. In most cases, you’ll also have to juggle multiple projects at the same time, which is why you need great project management and collaboration tools.

1. Monday.com

Monday.com is a versatile work management software built to provide full visibility over users’ projects. 

Key features

• Visual project tracking: The platform offers various visual project tracking tools, including Gantt charts, Kanban boards, and calendars, that provide a clear overview of project progress, deadlines, and dependencies.
• Time tracking: Monday.com’s built-in time tracking tools, such as the Time Tracking Column, Time Tracking Widget, and Workload View, help monitor the time spent on tasks and projects.
• Collaboration tools: The platform offers robust collaboration features, such as real-time updates, comments, file sharing, and mentions. 
• Automation: Monday.com allows you to automate repetitive tasks and processes using customizable automation rules, freeing your team to focus on more critical tasks.
• Reporting and analytics: The platform offers advanced reporting and analytics features that provide insights into project performance, team productivity, and resource management.

Pricing

Monday.com offers several pricing tiers:

• Free Plan: Designed for individuals or small teams, this plan includes up to 3 boards and only supports two users. 
• Basic Plan: Starting at $9/mo per seat. 
• Standard Plan: At $12/mo per seat. 
• Pro Plan: Priced at $19/mo per seat. 
• Enterprise Plan: Custom pricing.

2. Bonsai

Bonsai is an all-in-one business management platform designed to effectively manage projects, streamline client management, and optimize your team workload.

Key features

• Project management tools: Bonsai lets you assign, prioritize, estimate, and track tasks across projects. You can use Kanban boards to track project progress and Gantt charts to visualize your project timeline.
• Task templates: You can create task templates, which are preset lists of tasks and subtasks, to automate repetitive tasks. This feature is especially important if you work on projects with repetitive workflows.
• Time tracking: The platform has a time tracker that enables users to monitor the time spent on various tasks and projects. This feature ensures accurate billing later and helps in assessing team productivity.
• Invoicing and payments: Bonsai’s automated invoicing features allow users to create and send professional invoices, set up recurring payments, and track expenses. 
• Client Relationship Management (CRM): Bonsai’s CRM capabilities enable users to manage client information, track project history, and maintain organized records. 

Pricing

Bonsai offers four pricing plans:

• Basic Plan: $9  /user /month 
• Essentials Plan: $19  /user /month 
• Premium Plan: $29 /user /month 
• Elite Plan: $49 /user /month. This plan has a 3-user minimum

Bonsai provides a 7-day free trial for all their paid plans. 

3. Paymo

Paymo is another comprehensive project management software that combines task management, time tracking, and invoicing. The platform aims to enhance project workflows, improve team productivity, and ensure that projects are completed on time and within budget.

Key features

• Task management: Paymo provides various task management tools, including Kanban boards, to-do lists, and calendars. 
• Project management tools: Gantt charts help you visualize project timelines and keep your project on track. The team scheduler shows who is available for work and who is overbooked.
• Time tracking and reporting: Paymo offers built-in time tracking features, like real-time timers and timesheets, that allow you to monitor the time spent on tasks and projects.
• Collaboration tools: You will have access to robust collaboration features, such as real-time updates, discussions, comments, and file sharing. Paymo also allows you to add external users (like clients) to your account as ‘Guests’, which is a great way to keep them updated on the progress of their projects.
• Invoicing: Paymo’s invoicing feature enables you to create and send invoices, track payments, and manage expenses.

Pricing

Paymo offers a Free Plan and three paid pricing plans:

• Starter Plan: $3.9 /user /month
• Small Office Plan: $6.9 /user /month
• Business Plan: $10.9 /user /month

You can try the premium features during the 14-day free trial. 

4. Breeze

Breeze is a simple and easy-to-use project management platform that helps teams stay organized and get more done.

Key features

• Project boards: Visualize project progress with Kanban boards, task lists, and swimlanes to know what’s happening at any given time.
• Calendars: The task calendar visualizes all your projects. The Team calendar shows your team’s workload, so you can easily tell if someone is overwhelmed.
• Collaboration tools: Breeze enables seamless collaboration through features like comments, file sharing, project statuses, user mentions, task due dates, and real-time updates. 
• Budgets & rates: You can add budgets and hourly rates to projects. Breeze instantly shows you when you’re going over budget.
• Time tracking: Breeze has an automatic timer and manual time tracking feature that monitors the time spent on project tasks. This feature enhances productivity and ensures accurate billing.
• Activity stream: Keep track of all project activities with a minute-by-minute activity stream. See what was done, when, and by whom.

Pricing

Breeze offers only one standard paid plan, which costs $9 per user per month when billed annually. 

You can try out all features on their 14-day free trial before you commit.

For CRM software

Customer Relationship Management (CRM) software is essential for nurturing leads, managing client interactions, and automating follow-ups. The right CRM can enhance team collaboration, improve lead conversions, and provide valuable data insights that help agencies make informed decisions. 

1. HubSpot

HubSpot is a leading CRM platform known for its comprehensive features, which make it one of the must-have digital marketing agency tools. It is part of HubSpot’s broader suite of tools designed to work together to align sales, marketing, and customer service efforts.

Key features

• Contact management: HubSpot provides a centralized database to store and manage contact information. You can track interactions, segment your audience, and personalize your communications based on personal details and interaction history.
• Pipeline management: HubSpot has customizable dashboards that help you visualize and manage your sales pipeline.
• Reporting and analytics: The analytics tools provide valuable insights and custom reports to help you make data-driven decisions.
• Marketing automation: HubSpot includes marketing automation features that help create and execute effective marketing campaigns. You can create workflows to nurture leads, send targeted emails, and track campaign performance.
• Integration: HubSpot integrates seamlessly with various third-party tools such as Slack, Google Drive, and Trello.

Pricing

You can start with the free forever plan, which offers basic CRM features. However, you must upgrade to the paid plans to access more advanced features.  

You can pay for the HubSpot Customer Platform, which combines all the hubs. Its prices start from $20/mo/seat to $4,300/mo for enterprise-level features.

Alternatively, you can pay for the individual hubs or combine several hubs to create a custom plan.

2. Zoho

Zoho CRM is a flexible and cost-effective CRM solution tailored for businesses looking for an affordable yet feature-rich platform.

Key features

• Sales automation: Automate your sales processes, including lead management, deal management, and workflow automation, to improve efficiency and productivity.
• Analytics: Zoho CRM’s advanced analytics help you monitor every aspect of your sales cycle. You can create custom dashboards and reports to predict trends, measure KPIs, and optimize strategies. 
• AI-Powered sales assistant (Zia): The AI assistant, Zia, provides predictive sales insights, offers automation suggestions to save time, and detects anomalies in real-time from sales trends.
• Omnichannel communication: You can engage customers across multiple channels, such as email, phone, social media, customer portals, and live chat.
• Mobile CRM Accessibility: The mobile apps provide 24/7 access to customer data even when you’re on the go.

Pricing

Zoho offers a free plan with basic CRM functionalities and four key paid plans.

• Standard Plan: $12 /user /month 
• Professional Plan: $20 /user /month 
• Enterprise Plan: $35 /user /month
• Ultimate Plan: $45 /user /month 

The platform also offers a 15-day free trial on paid plans.

For social media marketing

Managing multiple social media accounts without social media marketing tools can be overwhelming, especially for agencies and clients with a large following. Here are some of the best tools for a digital marketing agency:

1. Sprout Social 

Sprout Social is a social media management platform designed to help businesses manage their social media presence. It offers a range of features to streamline social media marketing efforts and improve overall efficiency.

Source

Key features

• Unified social inbox: The Smart Inbox combines all your social media networks and profiles into a single stream, allowing you to manage and respond to messages efficiently. 
• Analytics: Sprout Social provides comprehensive analytics and reporting tools to track your social media performance. You can generate detailed reports on engagement, reach, and impressions.
• Customer service tools: Sprout Social allows you to set up chatbots and save custom replies, which help you respond to customer inquiries quickly and accurately to boost customer satisfaction.
• Message spike alerts: This feature will notify you when your message volume is higher than usual. You can resolve crises before they get out of hand and quickly respond to urgent situations or time-sensitive events.
• Social media content scheduling: Schedule and publish social media posts and campaigns across multiple social networks from one centralized dashboard. 
• Social listening: Monitor brand mentions, keywords, and trends to identify opportunities for engagement and gain valuable insights into your audience’s preferences.

Pricing

Sprout Social has four key pricing plans for its social media marketing solution:

• Standard Plan: $199/seat /month   
• Professional Plan: $299 per seat /month
• Advanced Plan: $399 per seat /month
• Enterprise Plan: Custom pricing

Sign up for Sprout Social’s 30-day free trial to test-run the features before committing.

2. Hootsuite

Hootsuite is another widely used social media management tool. It enables businesses and agencies to manage multiple social profiles from a single dashboard.

Key features

• Social media planner: Hootsuite lets you schedule and publish posts across multiple social networks from one centralized dashboard. The bulk social media scheduler can schedule up to 350 posts at once.
• AI content creation: Use Hootsuite’s AI-powered tools to generate captions, hashtags, and content ideas. This feature helps you overcome creative block and create engaging content quickly.
• Social media inbox. This feature helps you reply to comments and messages across all social platforms quickly. You can also lower your team’s message volume with saved replies or the AI chatbot add-on.
• Analytics: Hootsuite’s analytics tools provide insights into your social media efforts. It tracks social media performance and provides detailed reports and industry benchmarks.
• Social listening: Monitor brand mentions, keywords, and trends to stay on top of what people say about your brand.

Pricing

Hootsuite offers three pricing plans.

• Professional Plan: $99 /month
• Team Plan: $249 /month
• Enterprise Plan: Custom pricing

Use the 30-day free trial to explore the platform’s premium features before paying for a subscription.

3. Planable 

Planable is a social media management tool focused on content creation and collaboration. It helps teams plan, create, and approve social media content efficiently, making it ideal for agencies and brands with multiple locations or remote teams.

Key features

• Visual content planner: Planable offers a visual content calendar with drag-and-drop functionality. The platform makes it easy to organize, schedule, and manage posts on various social media platforms.
• Approval workflows: The platform incorporates customizable approval processes that allow teams to manage content reviews efficiently. You can set up multi-step approval workflows to review and approve all content before it goes live.
• Collaboration tools: Give feedback, comments, and content approvals directly within the platform. These tools facilitate seamless communication and teamwork to make sure everyone is on the same page.
• Image and video editor: Planable’s built-in editor makes it easy to customize your visuals for different social media platforms. You can trim, resize, crop, and adjust your assets for each channel all in one place. 

Pricing

Planable offers a free plan and three paid plans:

• Basic Plan: $33/workspace /month
• Pro Plan: $49/workspace /month
• Enterprise Plan: Custom pricing

The platform also offers a free trial period for their paid plans.

4. Socialsonic

Socialsonic is an AI-powered LinkedIn growth platform designed to help users become top LinkedIn creators. It offers various features to automate content creation, scheduling, and engagement.

Key features

• AI-powered content creation: Socialsonic uses advanced AI to generate content ideas and create posts with viral potential.
• Trending topic alerts: Stay ahead of the curve with real-time alerts on trending topics in your industry. This feature helps you position yourself as the go-to expert if you constantly cover viral topics before your competitors.
• Intuitive scheduling system: Socialsonic has a scheduling system that organizes and plans your posts in advance.
• Performance analytics: You can track the types of posts or content that grow your LinkedIn presence with comprehensive performance analytics. 
• Gamification: Socialsonic’s gamification system will help you stay consistent and grow your audience by allowing you to “unlock achievements” or earn XP points when you reach certain milestones. It’s a great way to keep you motivated in your LinkedIn efforts.

Pricing

Socialsonic offers a Pro Plan that costs $13.33 /month. 

However, they are debuting two additional pricing plans.

• Team Accelerator Plan: $60 /month
• Agency Powerhouse Plan: $160 /month

For content marketing

Content marketing tools are critical if you want to execute a successful content marketing strategy. These tools help you generate, optimize, and distribute high-quality content that resonates with your audience and drives qualified organic traffic to your website.

1. SEMrush

SEMrush is a key digital marketing agency software offering extensive features for SEO, content marketing, competitor research, and PPC (Pay-Per-Click) advertising. 

Its content marketing tools help users research content topics, optimize the content for search engines, and track its performance over time.

Key features

• Topic research: Discover trending and relevant content ideas you can use to create valuable content that resonates with your target audience and drives engagement.
• SEO content template: SEMrush generates customized SEO content briefs based on the top 10 competitors for a given keyword. These briefs include actionable recommendations on how to optimize content for better search engine rankings.
• Writing assistant: The SEO Writing Assistant tool can be integrated directly into Google Docs and WordPress. It provides real-time suggestions that improve content’s readability, quality, and SEO score. 
• ContentShake AI: SEMrush’s ContentShake tool helps users create unlimited SEO-friendly articles. It generates weekly content ideas and optimizes the content. You can add AI-generated images and publish the content directly to your WordPress site.

Pricing

SEMrush offers a basic free plan and several paid plans. 

• Pro Plan: $117.33 /month
• Guru Plan: $208.33 /month
• Business Plan: $416.66 /month

Semrush also offers a 7-day trial period for their paid plans.

2. Google Search Console

Google Search Console is an essential tool for marketing agencies that want to monitor, maintain, and optimize their client’s website presence in Google Search results. 

Key features

• Performance report: The Performance report provides insights into how your site performs in Google Search. It includes metrics like a website’s impressions, clicks, and average position on Google Search. 
• URL inspection tool: The URL inspection tool provides detailed information (crawl, index, and serving details) about a specific URL directly from the Google Index. You can use this information to identify and fix any issues.
• Indexing reports: Google Search Console’s Page Indexing report shows which pages Google can find and index on your site. It also flags any indexing errors.
• Link reports: These reports display internal and external backlink profiles, which can help your agency refine its internal linking strategies and discover new backlink opportunities.

Pricing

Google Search Console is 100% free to use for all website owners.

3. Ahrefs

Ahrefs is a powerful SEO and content optimization toolset designed to improve search rankings and drive more organic traffic to websites.

Key features

• Keyword Explorer: This feature allows you to find relevant keywords with strong ranking potential. It helps you analyze keyword difficulty and search volume to identify the best content opportunities and optimize the content for maximum visibility.
• Content Explorer: This feature helps you discover popular content related to any topic and identify content gaps you can fill. It also helps you create high-performing content that resonates with your client’s target audience and attracts more traffic.
• Web Analytics: Ahrefs’ Web Analytics is a Google Analytics alternative that provides website owners with a simple and free solution to track and report their website’s traffic.
• AI Content Helper: Designed to optimize your content for better search engine rankings. It takes a unique approach to content optimization by focusing on comprehensive topic coverage rather than just keyword density.

Pricing

Ahrefs offers several pricing plans.

• Lite Plan: $108 /mo
• Standard Plan: $208 /mo
• Advanced Plan: $374 /mo
• Enterprise Plan: $1,499 /mo

For designing

You need great design tools to create visually appealing content that can capture and retain your target audience’s attention. Here are four of the best design tools that can help you streamline your creative process.

1. Canva 

Canva is an online graphic design tool that allows users to create stunning designs with ease. It is designed for both beginners and professionals and offers a user-friendly interface and a wide range of templates and design elements.

Key features

• Drag-and-Drop interface: Canva’s intuitive drag-and-drop interface and thousands of pre-designed templates make it easy to create awesome designs even without professional design skills. 
• Photo editing: Canva offers various photo editing features like filters, effects, background removal, and adding text to images. 
• Stock assets: On Canva, you have access to a vast library of free stock photos, icons, and fonts that you can use to enhance your designs.
• Team collaboration: Collaborate with team members in real time to work on complex projects together.
• Dream Lab: Use the Dream Lab to create AI-generated images from simple descriptions.
• Canva app: The desktop, iOS, 
and Android apps allow you to access Canva from different devices and on the go. 

Pricing 

Canva’s free plan provides access to basic templates and design tools. The paid plans include:

• Canva Pro: $6.50 /month for one person
• Canva Teams: $5 /month per person
• Canva Enterprise: Custom pricing

You can start with a 30-day free Canva Pro and Canva Teams trial.

2. Adobe Creative Cloud

The Adobe Creative Cloud is a collection of industry-leading design tools used by most professional designers worldwide. It includes great solutions for graphic design, video editing, audio editing, photo editing, logo design, and ad creatives.

Key features:

• Photoshop: Adobe Photoshop offers advanced photo editing tools, including AI-powered features like object selection and background removal.
• Illustrator: Create precise vector graphics and illustrations with Adobe Illustrator’s drawing, typography, and color management tools.
• InDesign: With InDesign’s professional layout tools, you can design eBooks, magazines, brochures, posters, and interactive PDFs.
• Premiere Pro: Edit and produce high-quality videos with advanced video editing features and effects.
• Adobe Express: This tool has an easy-to-use interface, which you could refer to as Canva-like. It allows you to create social media graphics, flyers, TikToks, Reels, and any other simple visual content.

Pricing 

The Creative Cloud apps package costs $89.99/mo per license.

The package includes key apps like Photoshop, Illustrator, Adobe Premiere Pro, Audition, Adobe Express, Acrobat Pro, and InDesign.

You can also buy licenses to single Adobe apps, as shown above. The prices currently range from $4.99/mo per license to $37.99/mo per license.

3. Venngage

Venngage is a design tool that creates infographics, reports, diagrams, presentations, charts, and other data visualizations.

Key features

• Venngage editor and templates: Venngage’s drag-and-drop editor and thousands of customizable templates make it easy to create great visual content designs.
• AI-powered design tools: Save valuable time with AI tools like Venngage’s AI Design Generator, AI-powered editing tools, and AutoBrand AI, which instantly applies your brand style to your designs.
• Collaboration: Add team members to your account to collaborate on designs. 
• Icons and free stock photos: Venngage offers over 40,000 icons and illustrations and  3+ million stunning free stock photos to help you create incredible designs.

Pricing

Venngage offers a free plan with limited features and three paid plans:

• Premium Plan: $10 per month per user
• Business Plan: $24 per month per user
• Enterprise Plan: Custom pricing

4. Dorik AI

Dorik AI is an AI-powered website builder that allows you to create professional websites quickly and easily.

Key features

• No-code website builder: Dorik’s drag-and-drop website builder and predesigned templates make it easy to build an effective website, even with zero coding and design skills.
• Website generation: Use AI to build an entire website in any language by just typing prompts.
• AI-powered content: Generate website content and images with a single prompt and click. 
• Built-in blogging platform: Build and publish blogs on search engines like Google to grow your audience.
• White-Label CMS: You can build websites under your brand and manage client projects with a white-label dashboard.

Pricing

Dorik AI offers a free plan. But you must pay for one of their subscription-based plans to access more advanced features.

• Personal Plan: $18 per month
• Business Plan: $39 per month
• Agency Plan: Custom pricing

Special mentions

Here are some other noteworthy agency management software to help you run your marketing agency more efficiently.

1. Apploye

Apploye is a comprehensive time-tracking and productivity management tool that helps businesses monitor and optimize their team’s performance. It is particularly useful for agencies with remote and hybrid teams.

Key features

• Time tracker app: Track employees’ working hours through automatic and manual timers, as well as custom timesheets. It also has a time off option.
• Payroll management: Manage team members and pay them accurately based on the total time logged for each task.
• Client and invoice management: You can create a client database and generate invoices based on work done.
• Real-time live feed: Use Apploye’s live feed to determine which employees are working. You can even take screenshots to verify.
• Reporting and analytics: Apploye’s comprehensive reports and dashboards make it easy to monitor team performance and productivity.

Pricing

Apploye paid plans include:

• Standard Plan: $2.50 per user /month
• Elite Plan: $3.50 per user /month
• Enterprise Plan: Custom pricing

The platform also offers a 10-day free trial for the Standard and Elite Plans.

2.SupportYourApp

SupportYourApp is a Support-as-a-Service company that provides secure customer support services.

Key features

• Customer support: With SupportYourApp, you get 24/7 customer service support across various channels, including phone, live chat, and email.
• Technical support: You can expand in-house teams with outsourced technical support teams to efficiently handle technical inquiries and issues.
• Social media support: Manage customer interactions on social media platforms to boost customer satisfaction.
• Content moderation: Keep user-generated content aligned with platform guidelines. 
• Back-office support: SupportYourApp handles administrative tasks and back-office operations, such as data entry and processing, data management, billing, and invoicing, to allow businesses to focus on core activities.

Pricing

SupportYourApp offers custom pricing based on your marketing agency’s specific needs and requirements.

You must contact the sales team to share your needs and get a custom quote.

3. Testlify

Testlify is an AI-powered talent assessment platform designed to streamline the hiring process for agencies and their clients by accurately evaluating candidates’ skills.

Key features

• Skills assessments: Testlify provides a library of pre-created tests covering various job roles and industries. 
• Custom AI-powered assessments: Use AI prompts and smart suggestions to create custom tests with tailored questions and qualifying criteria. 
• Integrations: Testlify integrates with over 1,000 ATS tools (applicant tracking systems) to streamline your hiring process, from assessment to onboarding.
• AI-driven chat simulation: This feature engages candidates in realistic conversations and auto-evaluates their responses to help you hire quality talent.
• Automated scoring: Testlify uses AI to automate scoring for video interviews, audio interviews, and open-ended questions. This speeds up the candidate evaluation process.

Pricing

Testlify has four key paid plans.

• Starter Plan: 49 /month
• Basic Plan: $149 /month
• Business Plan: $299 /month
• Premium Plan: $899 /month

Each one of these paid plans offers a 7-day free trial.

In closing

The right marketing agency tools can transform your business by making your workflows smoother, your team more efficient, and your results more impactful. 

Fortunately, there is a digital agency tool for the most common functions. These tools help you run effective email campaigns, manage your social media presence, create quality content, and design compelling assets. 

Evaluate your needs and budget to find the perfect tool for your agency. You may also want to use the free trials to test the tools and ensure they meet your unique needs before investing in them.