Creating engaging content is essential to building a strong online presence and connecting with your target audience. But how do you create content that not only resonates with your audience but also drives traffic and conversions? We've gathered practical tips and strategies on everything from developing a content plan to optimizing your content for search engines.


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Content marketing

Marketing persona vs UX persona

In a world where nearly every business online uses email marketing, how do you stay relevant and still offer something of real value to your audience? You dig into real insights, actionable examples, and the latest trends and research, all here for you to utilize.
 
<a href="https://www.getresponse.com/features/email-marketing">Check here for more on GetResponse's email marketing platform!</a>

Email marketing

Email segmentation: 11 recipes to win at email marketing

How exactly does a workflow go? Where do you begin to start setting up and even using automation to maximize your sales, and your business reach? Simple, straightforward, and easy to digest examples and tips will set you down the right path.
 
<a href="https://www.getresponse.com/features/marketing-automation">Check here for more info on GetResponse's marketing automation platform!</a>

Marketing automation

Your comprehensive guide to B2B marketing automation [8 specific use cases]

Want your business to be relevant online? Of course you do! It’s the main way any brand connects with an audience and builds their presence — and customer base — in today’s ever-growing digital world. Get all you need to know, and exactly how to go about marketing online, all here with expert tips, tricks, tools, and advice!
 
<a href="https://www.getresponse.com/solutions/digital-marketing-tools">Check here to learn more about GetResponse's digital marketing tools!</a>

Digital marketing

B2B vs. B2C marketing: what’s the real difference?

Your guide to targeted B2B email marketing campaigns

A landing page can help you promote a new product or offer, or it can help you clear out some old inventory. It can be a huge resource for promoting an upcoming course, webinar, or anything else going on with your business. Directing your audience to a landing page triggers more action and conversions, and is a very handy short-term tool to use along with your own website.
 
<a href="https://www.getresponse.com/features/landing-page-creator">Check here for more info on GetResponse landing pages!</a>

Landing pages

15 Superb Landing Page Examples You Just Have to Steal

How to build a B2B landing page in 2024 with examples

What really drives online marketing? Knowing the tools you want and need, and the ones you don’t, is critical. And just as important is understanding why certain tools will help your business thrive, and how to use them effectively and efficiently without complications or confusion. Clarity awaits. 
 
<a href="https://www.getresponse.com/esps">Check here to compare GetResponse against other major competitors!</a>

Marketing persona vs UX persona

Email segmentation: 11 recipes to win at email marketing

Your comprehensive guide to B2B marketing automation [8 specific use cases]

B2B vs. B2C marketing: what’s the real difference?

Your guide to targeted B2B email marketing campaigns

15 Superb Landing Page Examples You Just Have to Steal

How to build a B2B landing page in 2024 with examples

The best AI websites to use for marketing in the US

10 best email newsletter software in 2024 (Reviewed)

Tips and tools to write SEO-friendly content

Creator spotlight: Neil Patel on why email marketing still delivers ROI

8 best mass email sender tools