The Autism Partnership Foundation (APF) is a nonprofit organization dedicated to autism awareness, education, and advocacy. It focuses on providing support, resources, and services to individuals with autism spectrum disorder (ASD), as well as their families, caregivers, and practitioners. The foundation collaborates with larger partners in the autism community, such as Autism Speaks and the Council of Autism Service Providers (CASP), to promote initiatives aimed at improving access to high-quality Applied Behavior Analysis (ABA) therapy and advocating for insurance reform to cover such therapies.
Even though we’re small, I feel like we’ve made a big impact.
Ana Becerra, the Autism Partnership Foundation
Challenges
APF faced an unexpected challenge: it grew very fast organically.
It grew so quickly. We didn’t expect it. We didn’t market it.
Ana Becerra, the Autism Partnership Foundation
With over 500,000 individuals signed up for their lists, APF needed a solution that could handle mass communication efficiently. Sending out newsletters, updates, and event invitations to such a large audience manually would be too time-consuming and prone to errors.
On top of that, gathering feedback from the audience was also crucial for APF to assess the effectiveness of its programs and initiatives. This became impossible as the list continued to grow exponentially.
That’s when GetResponse got involved.
How GetResponse is helping
Through our partnership, the Autism Partnership Foundation was able to:
- Streamline mass communication
- Facilitate feedback collection via surveys
- Access analytics tools for tracking engagement
It is just so efficient. It saves us so much time, so many resources. I could have spent hours trying to track down someone to share their story and trying to put all the data together, but it took minutes. […] This really engaged us with the people, and to get all the feedback was incredible. […] It wouldn’t have been possible without GetResponse.
Ana Becerra, the Autism Partnership Foundation
Tools used to get results
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Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
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Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.