About Eveline Cosmetics 

Eveline Cosmetics is one of Poland’s largest and most recognizable beauty brands. Established in the 1980s, the company has grown to offer a wide range of body, skin, hair care, and makeup products, now available in over 80 countries worldwide.

Known for its award-winning products, Eveline has a strong social media presence and is a favorite among influencers. Positive reviews across beauty platforms prove how much customers love their products.

Goals and challenges

Eveline Cosmetics partnered with GetResponse MAX to boost business metrics from their ecommerce campaigns. Their goals with our platform included:

• Boosting sales
• Improving customer retention
• Engaging users by building a VIP community with early access to new products and promotions
• Streamlining and optimizing marketing activities

Key tools and features used:

• Email marketing
• Advanced automation (segmentation, workflows, personalization, and abandoned cart recovery)
• Pop-ups
• AI-powered product recommendations

How can you use email marketing and ecommerce tools to build a VIP community and boost sales?

Eveline Cosmetics is a perfect example of how a strong customer engagement strategy, combined with the right tools, can lead to impressive ecommerce sales results.

Eveline Cosmetics also shows that email marketing can be a powerful channel for driving sales.

Here are some of the key initiatives Eveline Cosmetics achieved with GetResponse MAX.

Building a community using lead-generation tools

Eveline Cosmetics uses pop-ups on their website to encourage visitors to sign up for newsletters. They collect information like birth dates, allowing them to send personalized newsletters with educational content, exclusive offers, promo codes, product updates, and even special birthday discounts.

This strategy helps build a VIP community that’s always first in line for new product launches and promotions.

Driving sales with email campaigns and advanced automation

By using segmented email lists, Eveline delivers highly targeted campaigns that drive significant sales growth. Thanks to advanced automation, they ensure the right message reaches the right audience at just the right moment.

Examples of email campaigns:

• Welcome emails for new subscribers:

• Newsletters with product updates and promotions:

• Post-purchase review requests:

• Reminder emails for abandoned carts:

Increasing purchase value with product recommendations

Eveline uses GetResponse MAX’s AI-powered product recommendations to display relevant items when customers view their shopping cart. This smart cross-selling approach has successfully increased the average order value.

Results: Profits from targeted campaigns

Let’s take a look at some numbers that show how GetResponse MAX has made a difference for Eveline Cosmetics: 

• $13,000 in one month – profit generated by an email campaign during the summer.
• $2,500 – sales from an email campaign using a special promo code.
• $7,000 – the value of items added to shopping carts thanks to AI-powered product recommendations in a single month.

 What else did Eveline gain?

• Excellent ROI: In one month alone, Eveline recouped the cost of using GetResponse MAX seven times over.
• Tailored platform: GetResponse MAX provided the perfect suite of tools, helping Eveline improve their ROI and email campaign performance through advanced automation.
• Continuous growth: Eveline can now explore new marketing strategies and tools tailored to the ecommerce industry, enhancing their overall marketing efforts.
• Dedicated support: With ongoing support from the GetResponse team, Eveline enjoys peace of mind knowing their campaigns run smoothly, with prompt assistance available whenever needed.

Client testimonial

GetResponse MAX has exceeded our expectations and become a crucial tool for our marketing team.

It’s incredibly intuitive – the interface is easy to use, making it simple for us to onboard new team members quickly and maximize the platform’s capabilities. We can effortlessly create and manage email campaigns and automate processes without needing advanced technical skills.

The efficiency of GetResponse is outstanding. It allows us to reach customers with well-structured campaigns that drive high open and click-through rates.

Marketing automation has enabled us to streamline many tasks, giving us more time to focus on strategic aspects of our business.  

What’s equally impressive is the level of customer support. The team is always ready to provide prompt and knowledgeable assistance, which is vital when we need help. The peace of mind they offer ensures our campaigns are always in good hands.

We use many of GetResponse’s tools daily and are thrilled with the results – our campaigns are more successful, and our workflows are more efficient.

GetResponse is, without a doubt, one of the best decisions we’ve made for our marketing team.”

Dominika Puk, Ecommerce Marketing Manager at Eveline Cosmetics