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Background
FloodGate Medical is a premier MedTech recruitment firm connecting top talent with leading medical device companies across the U.S. Based in Tampa, Florida, FloodGate has been at the forefront of MedTech recruiting for over 30 years, specializing in relationship-first hiring rather than transactional placements. Their mission is to help companies find the right people to bring life-changing medical products to market.
With a growing client and candidate base, FloodGate needed a more efficient way to communicate, ensuring that both job seekers and employers stayed informed and engaged.
That’s where GetResponse came in.
The Challenge
As FloodGate Medical expanded, they needed a marketing solution that could:
- Improve email deliverability and ensure messages reached the right people.
- Provide an intuitive, easy-to-use platform for their lean marketing team.
- Offer reliable customer support to troubleshoot issues quickly.
- Enable segmented communication for clients, candidates, and hiring managers.
Before switching to GetResponse, their previous email service provider (ESP) struggled with poor deliverability, limiting FloodGate’s ability to engage with their 80,000+ contacts. As a recruitment firm, staying top-of-mind with both candidates and hiring managers is essential—yet they weren’t getting the results they needed from email marketing.
We had issues with our old ESP—low deliverability, a clunky interface, and lackluster support. As a small but mighty team, we needed something easier and more effective.
Sarah Creegan, Director of Marketing, FloodGate Medical
The Solution
After researching top email marketing platforms, FloodGate Medical chose GetResponse based on positive reviews, ease of use, and top-tier customer service.
How FloodGate Medical uses GetResponse
🚀 Improved deliverability & engagement: FloodGate Medical doubled its email open rates after switching to GetResponse, ensuring that critical updates, job opportunities, and industry insights reach their audience.
🛠 Seamless user experience: The team found GetResponse’s interface intuitive, allowing them to quickly build, manage, and send campaigns without technical roadblocks.
📢 Personalized & segmented email campaigns:
- Monthly newsletters to 80,000+ contacts, including clients, candidates, and industry professionals.
- Targeted email sequences for HR professionals, hiring managers, and job seekers.
- Automated job alert emails to keep candidates engaged.
💡 Responsive customer support: GetResponse’s support team helped troubleshoot issues immediately, whether it was recovering deleted content or optimizing email settings.
I’ve worked with email marketing systems for over 15 years. What stood out about GetResponse was the seamless experience and incredible customer service. Mistakes happen, and it’s great to have a provider that has our back.
Sarah Creegan, Director of Marketing, FloodGate Medical
The Results
After implementing GetResponse, FloodGate Medical saw remarkable improvements in their email marketing efforts:
- Doubled open rates, increasing from ~20-25% to the high 30s/low 40s.
- Higher engagement, with more candidates and clients interacting with their emails.
- More efficient marketing workflows, saving time while improving outreach.
- Scalable solutions, allowing them to grow their marketing initiatives without increasing overhead.
With GetResponse, we’re not just sending emails—we’re strengthening relationships, keeping our audience informed, and making the hiring process more seamless for both candidates and companies.
Joe McClung, President & CCO, FloodGate Medical
Looking Ahead
As FloodGate Medical continues to grow, they see GetResponse as a long-term partner in their marketing strategy. Future plans include:
- Expanding email automation to streamline candidate engagement.
- Leveraging AI-powered tools to enhance personalization.
- Increasing educational content for both employers and job seekers.
We see ourselves growing with GetResponse in so many ways—the platform is user-friendly, pricing is great, and their team genuinely listens to our needs. It feels like an extension of our marketing team, not just another tool.
Joe McClung, President & CCO, FloodGate Medical
Tools used to get results
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Complete Marketing Solution – Grow your audience list, engage with your customers and sell - in the same integrated platform.
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Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
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Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
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Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
