Watch the video story 👇
Background
GBG Hoops, short for “Greatness Breeds Greatness,” is a basketball training platform founded by Coach Mike G and Hadaya Turner. Combining Mike’s expertise as a performance coach for professional athletes and Hadaya’s background in production and design, the duo transformed their shared vision into a thriving digital fitness business. Their mission: to empower athletes worldwide to achieve their full potential.
What started as a simple mantra between a coach and his athlete has grown into a platform that has reached thousands of aspiring players. From transforming social media followers into paying customers to achieving significant growth in their email list, GBG Hoops demonstrates the power of the right tools combined with visionary leadership, transforming challenges into opportunities.
The Challenge
Despite a thriving Instagram presence of over 100,000 followers, GBG Hoops faced challenges converting their audience into loyal subscribers and paying customers. Social media provided visibility, but it lacked the tools to:
- Build deeper customer relationships and loyalty;
- Segment audiences for personalized engagement;
- Automate workflows to save time and streamline communication;
- Measure the effectiveness of campaigns through advanced analytics.
We thought Instagram and TikTok would be enough. But without a way to directly connect with our audience and nurture those relationships, we felt stuck.
Hadaya Turner, CO-CEO of GBG Hoops
The Solution
In 2021, GBG Hoops turned to GetResponse to power their marketing efforts. GetResponse’s suite of tools offered the team a seamless way to:
- Capture leads: Using GetResponse’s lead magnet functionality, GBG Hoops created engaging forms and landing pages to capture email addresses from their social media channels. These forms were strategically embedded on their website and promoted through clickable links in Instagram Stories.
- Automate email campaigns: Subscribers who signed up were funneled into a customized welcome email series. Each email delivered value in the form of free workouts, inspirational stories, and exclusive insights—building trust and nurturing leads into customers.
- Launch newsletters: GBG Hoops implemented a weekly newsletter, highlighting new training content, product updates, and collaborations. This consistent communication kept their audience engaged and informed.
- Gain actionable Insights: With GetResponse’s advanced analytics, GBG Hoops tracked key metrics such as open rates, click-through rates, and conversions. These insights enabled them to optimize their campaigns and refine their messaging.
The Results
The implementation of GetResponse delivered transformative results for GBG Hoops:
- Increased subscriptions: Their email list saw steady and impressive growth, climbing to nearly 7,000 subscribers;
- Higher engagement rates: Automated email series delivered exceptional engagement, with Open Rates ranging from 30% to an impressive 90%, and Click-Through Rates averaging 30%, peaking at 57%.
- Revenue growth: Subscribers acquired through GetResponse became loyal app users, leading to noticeable growth in app subscriptions and revenue.
Additionally, the team found that GetResponse’s platform simplified their operations and provided a repeatable system for success.
Systems are the key to success in any field, and GetResponse provides the tools to build those systems effortlessly.
Coach Mike G, CO-CEO of GBG Hoops
Looking Ahead
As GBG Hoops continues to expand its reach, their vision includes forging partnerships with major organizations like the NBA and establishing their platform as a global leader in basketball training.
We’re not just building a business. We’re building a roadmap for athletes to achieve their dreams.
Hadaya Turner, CO-CEO of GBG Hoops
With GetResponse as a foundational tool, the team plans to deepen customer engagement, expand their content offerings, and maintain their focus on delivering value to their community.
Key Takeaways
- Challenge: Limited tools to convert social media followers into long-term customers.
- Solution: Leveraged GetResponse for email capture, automation, and analytics.
- Impact: Achieved a loyal subscriber base that drove significant growth in app subscriptions and revenue.
GetResponse is more than just a tool; it’s an essential teammate, consistently supporting our growth and innovation.
Hadaya Turner, CO-CEO of GBG Hoops
For businesses looking to scale their marketing efforts and drive meaningful customer engagement, GBG Hoops’ success story underscores the power of combining strategic vision with the right tools.
Tools used to get results
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Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
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Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
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Lead Magnet Funnels – All the tools and necessary steps connected to turn manual, ineffective list building tactics into automated, high-converting lead generation campaigns.
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List Building – Use landing pages or forms featuring lead magnets to collect customers information. You can save and divide customer data into separate lists for updates, promotions, and other business uses.
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Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.