About Würth MODYF 

Würth MODYF is a well-known workwear ecommerce brand operating across France, Germany, Italy, Spain, Norway, Switzerland and other countries.  

Würth MODYF has established a strong presence in the European market, specializing in workwear, safety shoes, and accessories for B2B and B2C markets. Würth MODYF is considered as one of the leaders in its field for over 20 years.  

Their diverse product range and commitment to quality have earned them recognition and loyalty from a wide customer base. 

Würth MODYF’s ecommerce.

Client’s goals 

Würth MODYF turned to GetResponse MAX looking for tools that would help them achieve the following objectives: 

• boost customer retention and engagement;  
• optimize their promotional campaigns for greater effectiveness; 
• increase sales; 
• efficiently manage and segment their customer database for targeted marketing efforts. 

How They Use GetResponse MAX 

Würth MODYF leverages several features of GetResponse MAX to achieve its business goals.  

List building and lead nurturing to reach and engage new users 

• Würth MODYF boosts their email lists by embedding forms on their website for newsletter signups.
• Autoresponders then send new subscribers product catalogs and other useful content, nurturing leads from the start. 

Advanced automation to increase customer retention and sales 

Advanced automation cycles target users based on their interactions with the Würth MODYF’s website.

• For example, personalized promotional offers are sent if a user browses specific product categories but no purchase is detected.  
• There are many more automation scenarios the client can leverage to increase conversions.  

Würth MODYF’s ecommerce.

Segmentation to increase conversions and build customer loyalty

Würth MODYF uses advanced segmentation to send product-specific newsletters to selected segments, ensuring relevant communication.  

• They tailor messages based on purchasing behavior or engagement level. For instance, they segment users by recent purchases, such as those who bought something that day or within the last X days.  
• They use a scoring system to measure engagement. Additionally, they target the most engaged users who regularly open newsletters, nurturing them with crafted communication to boost long-term customer loyalty.
• In addition, databases are updated real-time through an API.

Automating discount and code campaigns to boost sales  

What is worth highlighting are seasonal campaigns coordinated by Würth MODYF, with excellent click rates and engagement.  

• They actively use discounts and promo codes and automate these actions to leverage occasions such as Black Friday, winter and summer sales, and other campaigns during the year to increase sales.  
• During slower periods, massive destocking campaigns keep sales figures robust by promoting attractive products at competitive prices. 

Some examples of Würth MODYF’s email campaigns offering discount codes.

Abandoned carts automation to win back shoppers and recover revenue 

• Automation plays a crucial role, particularly in abandoned cart recovery.
• Reminders sent to users who leave items in their shopping carts successfully reclaim potential lost sales. 

Results of the cooperation 

Let’s talk numbers. Würth MODYF and GetResponse MAX’s collaboration delivered impressive results, significantly boosting their marketing and sales metrics.  

Here is one of the examples.  

Würth MODYF used GetResponse MAX tools to run a massive destocking campaign to invigorate business during the typically flat school holidays.

They successfully encouraged customers to buy for the new season by offering attractive products at competitive prices. Here are the key results:  

• 30% more visits to the site: Compared to the same period last year, highlighting enhanced customer engagement. 
• 46% more orders: Demonstrating a significant boost in customer engagement and successful conversion strategies. 
• 72% increase in turnover: This substantial growth in revenue underscores the effectiveness of targeted marketing and automation. 
• 68% conversion rate: A significantly higher conversion rate compared to the site’s average. 

Additional noteworthy metrics include: 

• Promo/discount campaigns: One of the campaigns had a 61% open rate. Most campaigns maintain a click rate between 5% and 6%, demonstrating high user interest and engagement. 
• Abandoned cart campaigns: one of the abandoned cart emails with a 10% discount for recent buyers had a 59% open rate and an 11% click rate. 

GetResponse offers us a wide range of features that help us get the most out of the emailing channel: database management and personalized contact segments, performance analysis, deliverability rates, and email design. 
Transactional emails or automation scenarios also let us save time & hit the right target at the right time.  
Steve Forrer, Ecommerce Manager at Würth MODYF