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RSS-to-email

Keep your audience up-to-date – automatically.

Bring your latest blog posts and updates to your subscribers and increase your blog’s reach with automated RSS emails.

Available in all paid plans.

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What is RSS-to-email?

RSS is an acronym for Really Simple Syndication and stands for an online file that gathers every piece of content a website has published – blog articles, offers, posts, or anything you upload. It works like a live online library to pull assets from and create update feeds.

RSS-to-email lets you automatically update subscribers about new articles and updates. Once set up, an email content digest is sent out each time predefined conditions are met – such as a new blog post is published, or an article is changed.

Why include RSS emails in an online marketing strategy?

Introducing RSS-to-email saves time and keeps subscribers updated while leveraging one of the most popular channels. It’s a go-to tool for bloggers and content creators looking to increase their blog’s reach.

Sending email updates manually is time-consuming and hard to personalize, especially in cases of big-volume contact lists and regular sendings. With an automated blog digest, you can tailor the scheduling and automation rules to your business and audience, and reach the right people with the right content.

Whether you run a blog or a business website, if online content is part of your marketing strategy, RSS-to-email is a proven way to increase your site’s traffic and engagement.

In 2021 - 22 the average click-to-open rate of RSS messages was 15.39%.

How to grab your readers’
attention with RSS emails

Customize a template to fit your brand and campaign goal – add custom CTA buttons, webinar registration links, and ecommerce elements.

You can personalize your message with custom fields and adjust the target audience, frequency, and sending time for the best open and click-through rates.

Tools making a difference

  • Drag-and-drop
    editor

  • Audience
    segmentation

  • Ecommerce
    features

  • Optimization
    tools

Increase your outreach with an automated content digest

Whether you publish a new piece, post a new offer, or update a top-ranked
article – deliver the news right to the top of your readers’ inbox.

Reach out to your readers

If you run a blog and low traffic is your headache, RSS-to-email is the remedy. You can drive people to your blog with automated email updates without pumping up the promotion budget.

Let people know and spark engagement whenever you publish a new article or update. Segment your audience and optimize sending time to reach the right readers at the right time.

If you’re looking for additional tips, check out our whitepaper Increase Engagement with Personalized Messages.

Bring your latest offer forward

Keep subscribers up to date, so they never miss out on an opportunity. Whether you run an online job board or real estate listing, with RSS-to-email, you can ensure your followers always know what’s new.

Personalize your emails with custom fields, tailor the layout to your brand and campaign goal, and automatically bring the latest offer to the target audience.

Check out GetResponse email marketing features and discover more of email capabilities.

Make your best content thrive

Instead of creating more and more content, you can give your best articles a second life with updates. Or, bring seasonal pieces forward seasonal pieces to grab subscribers’ attention.

Create RSS emails enhanced with native product recommendations and instant sale buttons or webinar registration links to support the ongoing campaign.

For more tips on how to repurpose blog posts, check out our blog article.

Average open rate of RSS messages
is 23.09%. That’s 4.33% more than
newsletters!

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Average open rate of RSS messages <br/>is 23.09%. That’s <mark>4.33%</mark> more than <br/>newsletters!

How to create a RSS-to-email campaign

Set up your RSS-to-email campaign in just a few simple steps.

  • In the GetResponse dashboard go to Email marketing, choose RSS-to-email, and click Create RSS-to-email.

  • When in Settings, provide the RSS feed link, choose the frequency, and set up your message name, subject line, and sender’s name. You can also enable basic tracking and link social media accounts.

  • Choose a template and edit the message in the drag-and-drop creator. In the editor, you can customize the template and add additional blocks to fit your campaign goal.

  • Choose contacts you want to reach. You can select all or particular lists and segments. If you’d like to narrow down the campaign’s audience, you can exclude recipients.

  • Review the summary, hit Save, and monitor your RSS emails with GetResponse reports.

Try GetResponse
for free

<mark>RSS-to-email</mark>

„You have to trust that the service that you’re with is going to be reliable, that they have your back. GetResponse has my back. ”

Ken Furukawa Affiliate marketer, podcaster, and a success coach

In case you’re looking for help

RSS-to-email explained

How can I ensure that my RSS-to-email emails reach my subscribers’ inboxes?

GetResponse Email Creator includes a built-in spam-score estimation that calculates the chances of your RSS email landing in the spam folder. Additionally, in the editor, you can preview how your message will look on different devices and browsers to ensure your recipients receive an easy-to-read and good-looking email.

How can I track the success of my RSS-to-email campaigns?

While logged in, look for the RSS messages in the left navigation of your GetResponse reports. There, you can find a summary of your RSS email performance.

How can I customize the design of my RSS-to-email emails?

The drag-and-drop editor makes template customization very easy. You can remove elements your campaign doesn’t require and add new ones, including custom CTA and instant sale buttons, webinar registration links, blocks of additional copy or images, and more. You can find more tips in our help center article.