Ad network
An ad network is a platform that connects advertisers and publishers to facilitate the buying and selling of online advertising space. It acts as a middleman, serving as a marketplace where advertisers can reach their target audience
Ad networks offer a range of benefits for both advertisers and publishers. For advertisers, they provide access to a wide network of websites and apps, allowing them to reach a larger audience and increase brand visibility. Ad networks also offer targeting options, allowing advertisers to specify their desired demographics, interests, or browsing
On the other hand, publishers benefit from ad networks by monetizing their website or app traffic. By joining an ad network, publishers can display ads
Ad networks typically use various ad formats such as display ads, video ads, native ads, or in-app ads. They may also employ different pricing