ALT text
Alt text, or alternative text, serves as a descriptive textual representation of images or graphics within web content. It is primarily used for accessibility purposes, allowing individuals who are visually impaired or using assistive technologies to understand and interpret the content of an image.
Alt texts are essential for creating an inclusive web experience, as they provide a way for people who cannot see the visual content to still access the information conveyed by images. When an image is not displayed or cannot be loaded, the alt text is displayed instead, allowing users to understand what the image represents.
A good alt text should be concise, accurate, and descriptive. It should provide enough information to convey the purpose and context of the image, while avoiding unnecessary details. The alt text should focus on the essential elements and key information of the image, such as its subject, function, or any relevant details that are important for understanding the content.
In addition to aiding accessibility, alt texts also have SEO (Search Engine Optimization) benefits. Search engines rely on alt texts to understand and index images, which can improve the visibility of a webpage in search results. Therefore, it is important to use relevant keywords in alt texts that accurately describe the image and align with the overall content of the webpage.