Below-the-fold

Below-the-fold refers to content that is not immediately visible on a webpage or within an email without scrolling down. The term originated from the print newspaper industry, where the “fold” referred to the physical fold in the newspaper that separated the top half from the bottom half. In digital media, the fold represents the bottom edge of the visible portion of a webpage or email when it first loads.

Below-the-fold content can include text, images, videos, advertisements, or any other form of media that requires scrolling to be seen. This content is typically located further down on a webpage and may require users to engage with the page by scrolling to access it.

The reason below-the-fold content is significant is that it can impact user engagement, particularly in terms of visibility and click-through rates. Content that is immediately visible upon loading a webpage tends to receive more attention and engagement than content that requires scrolling. However, below-the-fold content can still be valuable and informative, providing additional information, features, or offers that enhance the user experience.