Bounce rate
Bounce
A bounce occurs when an email message cannot be successfully delivered to the intended recipient. There are generally two categories of email bounces:
- Soft Bounce: This type of bounce is typically caused by temporary issues that prevent the email from being delivered, such as a full inbox, a temporary problem with the recipient’s mail server, or a message that exceeds size limits. Soft bounces may result in the email being reattempted for delivery in subsequent sending attempts.
- Hard Bounce: A hard bounce signifies a permanent issue preventing the email from being delivered, such as an invalid or non-existent email address, a domain that does not exist, or a blocked email address. Hard bounces are definitive indications that the email address is unlikely to ever receive messages successfully.
Monitoring the bounce rate is essential for email marketers to maintain a clean and engaged subscriber
If you would like to learn more about this topic, you can read our blog