Click-through
Click-through refers to the action of a user clicking on a hyperlink or advertisement, leading them to a different webpage or landing page.
A click-through refers to the action taken by a user on a website
When a user clicks on a link, it indicates their interest and intent to explore further information or engage with the content being promoted. Click-throughs can occur in various contexts, such as clicking on a banner ad, a product image, a call-to-action button, or a hyperlink within a webpage.
Click-through rates
Click-throughs are crucial for businesses as they drive website traffic, increase brand exposure, and potentially lead to conversions or sales. They provide valuable insights into user behavior and preferences, allowing marketers to optimize their campaigns and improve targeting strategies.
If you would like to learn how you can improve the click-through rate in your messages, you can check out our blog article that explains this topic in more detail.