Deliverability Rate
Deliverability
When an email or message is sent, it goes through various stages before reaching the recipient. These stages involve the sender’s email server, the recipient’s email server, and any intermediary systems involved in the delivery process. Each stage presents opportunities for potential issues that can affect deliverability.
Factors that can influence deliverability rate include spam
Being blacklisted is another common issue that can negatively impact deliverability. Email service providers maintain lists of known spammers or suspicious senders, and if a sender’s IP address
If you would like to learn more about email deliverability and how it is measured, you can read our special blog post about this topic.