Deliverability Rate

Deliverability rate refers to the percentage of emails or messages that successfully reach their intended recipients’ inboxes or destinations. It is a crucial metric for email marketing campaigns and other forms of digital communication, as it directly impacts the effectiveness and success of such efforts.

When an email or message is sent, it goes through various stages before reaching the recipient. These stages involve the sender’s email server, the recipient’s email server, and any intermediary systems involved in the delivery process. Each stage presents opportunities for potential issues that can affect deliverability.

Factors that can influence deliverability rate include spam filters, blacklisting, bounce rates, and sender reputation. Spam filters are designed to identify and prevent unwanted or unsolicited emails from reaching users’ inboxes. They analyze various elements of an email, such as subject lines, content, and sender information, to determine if it is legitimate or spam.

Being blacklisted is another common issue that can negatively impact deliverability. Email service providers maintain lists of known spammers or suspicious senders, and if a sender’s IP address or domain is on one of these lists, their emails may be automatically filtered out or blocked.

If you would like to learn more about email deliverability and how it is measured, you can read our special blog post about this topic.