Email automation

Email automation is the process of using software or tools to automatically send pre-written emails to a targeted audience based on specific triggers or actions, saving time and effort while effectively nurturing leads or engaging with customers.

Email automation refers to the process of using technology and software to automate various aspects of email marketing campaigns. It involves setting up predefined triggers and actions that are triggered based on specific conditions or events, such as a user subscribing to a mailing list, making a purchase, or abandoning a shopping cart.

The main purpose of email automation is to streamline and optimize the email marketing process, making it more efficient and effective. It allows businesses to send targeted and personalized emails to their subscribers at the right time, without the need for manual intervention.

Email automation platforms typically offer a range of features and functionalities, including email template creation, subscriber segmentation, scheduling, tracking, and reporting. These tools enable businesses to create and manage complex email marketing campaigns with ease.

One of the key benefits of email automation is its ability to nurture leads and build customer relationships. By sending relevant and timely emails to subscribers, businesses can engage with their audience, provide valuable content, and ultimately drive conversions and sales.

Furthermore, email automation allows businesses to save time and resources by automating repetitive tasks. Instead of manually sending individual emails, businesses can set up automated workflows that send emails based on specific triggers or events. This frees up time for marketers to focus on other important tasks and strategies.

We explain email automation and its merits in more detail in our blog post. Also, we prepared a special guide to building an email marketing automation strategy so you can automate your email campaign easier.