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The amount of emails sent during a certain period of time.
Frequency cap refers to the limit set on the number of times a specific advertisement is shown to a user within a certain period, preventing overexposure and ensuring a more balanced and effective ad campaign. A frequency cap, in the context of digital advertising, refers to a limit placed on the number of times an […]
What is an IP warmup? Your GetResponse MAX account comes equipped with one or more sending IP addresses that have never been used before. This means that they have no sending history. IP warmup is a process during which the IP earns its reputation with Internet Service Providers (ISPs). The ISPs need to see that […]