Google Marketing Platform
Google Marketing Platform is a comprehensive suite of tools and services offered by Google, designed to help businesses effectively manage and optimize their online advertising campaigns, analyze customer data, and drive better marketing results.
At its core, Google Marketing Platform provides a unified and integrated platform for businesses to plan, execute, and measure their digital marketing
Google Analytics, one of the most widely used web analytics
Google Ads, on the other hand, enables businesses to create and manage online advertising campaigns across various channels, including search engine
Google Tag Manager simplifies the process of managing website tags by providing a centralized platform for deploying and updating tags without the need for coding. This allows businesses to easily implement tracking codes and other marketing tags, ensuring accurate data collection and measurement.