How can I make my company’s logo visible in email clients with BIMI? MAX
Before you begin
Gmail and other email clients support BIMI only with PEM files (a certified file extension). Using a PEM file provides additional security for your logo because it was verified by a certificate authority (CA). More information on how to obtain certification for your logo can be found here.
BIMI (Brand Indicators for Message Identification) allows you to display brand-controlled logos next to your message in supporting email clients making them more recognizable.
Note: if the FROM domain where you want to implement BIMI is the same as your sending domain, we are in charge of this process, because we manage all the records of that domain. Contact us at support@getresponse-max.com if you want to implement BIMI on such a domain.
However, if you want to use BIMI on a domain that is not managed by GetResponse, the process will be beyond our control and needs to be implemented in your domain administrative panel directly.
How it works
Domain owners publish brand assertions for domains via DNS. Then, for any email message received by a mailbox provider, the mailbox provider authenticates the message. If the message passes the authentication, the mailbox provider queries the DNS for a corresponding BIMI record. If a BIMI record is present, the mailbox provider can use the brand (logo) with the display of that message in the inbox.
How to implement BIMI
The implementation process is as follows:
- Authenticate your FROM domain with SPF, DKIM and DMARC – ensure at least one of the authenticators (SPF or DKIM) is aligned with DMARC. DMARC policy needs to be set to – “p=quarantine” or “p=reject”.
- Produce an SVG Tiny 1.2 (.svg file) version of your official logo.
The logo needs to be in a square, with a solid (white or transparent) background. - Publish a BIMI record for your domain in DNS.
Example:
default._bimi.[domain] IN TXT “v=BIMI1; l=[SVG URL]; a=[PEM URL]”
default = selector
[SVG URL] = URL of your logotype
[PEM URL] = URL of a certification proving your ownership for the logo
You can check if your domain is compliant with BIMI requirements here.
