How to find out which version of my legacy form gives me the highest conversion rate?
The following article is about legacy forms.
Legacy forms are no longer developed and are not available in accounts created after July 18, 2023.
You can create 8 variants of a form. On your web page, the system displays a different version at random to each visitor and accumulates conversion data. This data enables you to choose the winner and stick with it.
Here are the form elements that affect your conversion rate:
- Submit button copy
- Web form length
- Color scheme
- Number of custom fields
Play with the variants to explore the possibilities, but test one form element at a time. Note: A/B testing is not possible for List Builder Apps.
To use A/B testing, click the “+” button at the top left of the editing tool. This adds a new variant that you can edit.