How do Shared IPs work in GetResponse MAX? MAX
Choosing between a shared IP and a dedicated IP for email marketing can have significant implications for your sender’s reputation and email deliverability. Here’s a quick guide to help you decide which option is right for you. With GetResponse MAX, you can choose between shared and dedicated IPs.
What’s an IP Address
An IP address in email marketing is the unique identifier of the server sending emails. It affects deliverability by influencing the sender’s reputation with email providers. It is associated with your sending domain (e.g., email.mydomain.com). It can be shared (used by multiple senders) or dedicated (exclusive to you).
Shared IP
In a shared IP environment, multiple senders use the same IP address.
Why choose the shared IP:
- Ideal for low-volume or infrequent senders.
- Pooling increases email volume, which can stabilize the reputation of small senders.
- You don’t have to worry about maintaining your reputation as much as you would with a dedicated IP; we’ll help take care of it.
Best for: Businesses with smaller email lists or inconsistent sending schedules.
Note: Shared IPs have a qualification process. Our Sales Team Representative will help you choose the best option for you.
Dedicated IP
A dedicated IP address is used exclusively by one sender, offering greater control.
Why choose the dedicated IP?
- Full control over your sender’s reputation.
- Faster email delivery with no shared queues.
- Consistent branding through custom domains.
- Easier segmentation of marketing and transactional emails for better deliverability.
Best for: High-volume senders with consistent email campaigns.
Key Differences Between Shared and Dedicated IPs
| Feature | Shared IP | Dedicated IP |
| Reputation Control | Shared among all users. | Fully under your control. |
| Branding | No exclusive domain branding. | Full domain branding. |
| Email Delivery Speed | Good if your volumes are not high. | Immediate sending, ideal for high-volume. |
| Setup Effort | Minimal; managed by provider. | Requires configuration and proper warmup. |
| Best For | Small or infrequent senders. | Large, consistent senders. |
Contact our experts to learn more about shared and dedicated IP configurations and how GetResponse MAX can help you achieve the highest email deliverability. You can also check out the blog post or the dedicated space to learn more about shared and dedicated IP infrastructure.
