How to track my landing page with Meta Pixel?
You can add the Meta Pixel ID to your new or existing landing page. We provide an easy method to include the tracking code on your landing page.
We send PageViews data for every visit on your landing page. After each successful subscription, we trigger the “Lead” event.
(PRO TIP) This allows you to create Custom Conversions or Custom Audiences and launch Facebook remarketing campaigns.
Learn how to track conversions with Meta Pixel.
- Make sure you have access to a Meta Business Manager account or create one.
- Check that you’re an admin on the Meta Business Manager account you’d like to use.
- Create or get your Meta Pixel. You can find out how to create your first Meta Pixel here and if you have one already, here you can find out how to get it.
What is Meta Pixel and how can I use it
The Meta Pixel (formerly known as Facebook Pixel) is a small JavaScript code snippet for your landing page that helps you build, measure, and optimize audiences for your ad campaigns. By using the Meta Pixel, you can track user actions on your landing page across different devices, enabling you to create more effective Facebook advertising campaigns.
Here are three key ways to use the Meta Pixel:
- Building Custom Audiences for Remarketing
Custom Audiences let you connect with people on Facebook who have visited your landing page. This powerful tool increases engagement with users who’ve already shown interest in your offerings.
Learn how to create Custom Audiences with the Meta Pixel. - Optimizing Ads for Conversions
Improve your ad performance by targeting users who are more likely to take specific actions. - Tracking Conversions and Attribution
Measure the success of your ads by tracking conversions and linking them directly to your campaigns.
Not running Facebook Ads yet? Install the Facebook Pixel now to start gathering data. You’ll have it ready when you’re prepared to launch your first ad.
How to enable the Meta Pixel for a landing page
- Go to Landing pages > Actions icon beside your page > Edit settings
- Scroll down to Analytics and integrations section. Move the slider beside it.
- Select Facebook Pixel from the list and paste your Meta Pixel ID (the 15-digit number).
- Click the Save settings button.
Steps for legacy landing pages
- Go to Landing pages > Manage landing pages (legacy)
- Hover over actions icon beside you page.
- Click Edit settings.
- Scroll down and expand the Analytics & remarketing section.
- Select Facebook Pixel from the list and enter your Facebook Pixel ID (the 15-digit number).
- Click Save or Publish.
