How to track my landing page with Yandex Metrica?

If you have a Yandex account, add the Yandex Metrica tag to your landing page settings. This tool allows you to analyze traffic and understand user behavior on your landing page.

By integrating your landing page with Yandex Metrica, you can monitor individual user actions, gather advertising statistics, and track conversion rates effectively.

For detailed guidance on Yandex tags, refer to the Yandex Metrica Guide.

Before you begin you will need an active Yandex Metrica account and your Yandex Metrica tag.

Getting Yandex Metrica tag

  1. Log to Yandex Metrica.
  2. Go to My tags page.
  3. Find and copy the tag you would like to use.

Adding Yandex Matrica tag to your landing page

  1. Go to Landing pages > Actions icon beside your page > Edit settings

    landing page settings

  2. Scroll down to Analytics and integrations section. Move the slider beside it.
  3. Select Yandex Metrica from the list and paste your tag.



  4. Click the Save settings button.
Steps for legacy landing pages
  1. Go to Landing pages > Manage landing pages (legacy)
  2. Hover over actions icon beside you page.
  3. Click Edit settings.

    Landing page settings button

  4. Scroll down and expand the Analytics & remarketing section.
  5. Select Yandex Metrica from the list and paste your tag.


  6. Click Save or Publish.