Link text

Link text refers to the clickable words or phrases within a hyperlink that direct users to another webpage or resource on the internet.

Link text, also known as anchor text, is the visible and clickable part of a hyperlink on a webpage. Hyperlinks are elements that allow users to navigate between different pages or resources on the internet. The link text is what users see on the screen, typically underlined and in a different color, indicating that it can be clicked.

The primary purpose of link text is to provide users with a clear and meaningful indication of the content they can expect when they click on the link. It serves as a descriptor for the destination page or resource, helping users make informed decisions about whether to follow the link based on the provided information.

Well-crafted link text is essential for user experience and web accessibility. It should be concise, descriptive, and relevant to the content it is linking to. This not only assists users in understanding the context of the link but also helps search engines comprehend the relationship between the linked pages, contributing to the overall search engine optimization (SEO) of a website.

For example, instead of using generic terms like “click here” or “read more,” which might not provide much information about the linked content, it is advisable to use descriptive and specific link text like “Learn more about web accessibility” or “Read the latest updates on technology trends.”