What’s covered in the ecommerce and event tracking features?
You can track the customer journey across your ecommerce site (or any site, to be specific). A typical user journey includes 3 important points:
- A visit to a strategic page
- Making a purchase
- Abandoning a shopping cart
To see and record these actions in your marketing automation workflow you need to connect your site and GetResponse account. There are two ways to achieve this: API or JavaScript code.
You can select the API integration with your site in the case when you’re able to send data to GetResponse. For more information on integrating using API, please visit the API documentation
Our JavaScript code helps you track customer behavior and website journeys. You can use this code when you don’t have access to your shop API or don’t want to spend time writing integration code. All you need to do is to include a special code snippet in your website template, or specific pages.
The customer activity is tracked based on cookies. The customer needs to have opened one of your messages or clicked one of your links for our tracking cookie to be applied to their profile before we can start tracking e-commerce activities.
Which elements help track traffic and purchases?
To track and react to your e-shop customer actions, use conditions grouped in the Ecommerce section. You can use each of the conditions as the workflow starting point. There’s no wait built-in, your customers pass to the next step immediately after the condition is met.
Visited URL
This element is as simple as allowing you to take steps once someone visits a page of your choice. All you need to do is set element property, that is enter a URL that we need to track. For example, if someone visits a page you linked in your message, you can add extra scoring points to their account.
Purchased
This element works on a two-step basis from the user. Once someone starts a purchase and gets from the shopping cart to a post-purchase thank you page we record this as a successful purchase. You can include this element in your marketing automation workflow and make decisions like moving to another list, adding scoring points, tagging, sending a message.
Just like the Purchased condition we track the customer two-step action (visits cart, reaches the post-purchase thank you page). Each time your visitors get to the shopping cart but never pass further, we record an abandoned cart action.
