Time-sensitive reminder

You can use the Time-sensitive reminder template for when you want to create a retargeting offer that’s only going to be available for the next 24 hours. It lets you get your customers back to your site by presenting them a limited-time special deal.

Template overview

Category: Abandoned cart
Elements in workflow: 5
Minimum number of elements to configure: 5

Here’s what you’ll need to configure the elements and publish the template as a workflow:

an automation message or a message (or draft) that can be used as one,
in your online store, create the offer you want to promote to the cart abandoners.

Configuring the template

If an element is greyed out, it means that you need to set up its properties. Clicking on an element opens its Properties. All the necessary elements have the option to Run multiple times enabled to work for the same customer more than once.

Configure the Abandoned cart element to track if your contacts who don’t complete the purchase. Click the element. This will display the Get Web Connect button. The next step depends on the integration method you use:

for JavaScript, click Get Web Connect, copy the snippet to the clipboard and after that click on ‘Back’ on the top left. (At this point it’s best to save it to a temporary document in case you copy something else to the clipboard). Under Properties, enter 2 URLs: one for the cart and the other for the post-purchase thank-you page. Note: Once you’re done configuring the template, you’ll need to copy the snippet to your website’s management system or insert it directly into the HTML source code.

For detailed instructions on installing the tracking code, please go to How do I add the tracking JavaScript code to my website?

for API, select API as the integration method. Then, use the drop-downs to specify the purchase you want to track.
Note: The time settings for this element are preset to the recommended value.

In the Send message element, use the drop-downs to select the message you want to send as a reminder.
Configure the Purchase element to track if your contacts completed the purchase. To do this, double-click the element. This will display the Get Web Connect button. The next step depends on the integration method you use:

for JavaScript, click Get Web Connect, copy the snippet to the clipboard and after that click on back on the top left. (At this point it’s best to save it to a temporary document in case you copy something else to the clipboard). Under Properties, enter the URL of the post-purchase thank-you page. Note: Once you’re done configuring the template, you’ll need to copy the snippet to your website’s management system or insert it directly into the HTML source code.

For detailed instructions on installing the tracking code, please go to How do I add the tracking JavaScript code to my website?

for API, select API as the integration method. Then, use the drop-downs to specify the purchase you want to track.

In each of the Tag actions, select tags that can be assigned to contacts who returned and those who didn’t. This will help you to distinguish them from your other customers and create a targeted communication strategy for them.
Click Publish when you’re done setting up the template or Save and exit if you want to finish editing the template later (it will appear as a draft on the Manage workflows page).