Opt-in Email
Opt-in email refers to the practice of obtaining explicit permission from individuals before sending them promotional or informational emails.
An opt-in email, also known as permission-based email, refers to a marketing strategy where individuals voluntarily subscribe or give explicit consent to receive emails from a particular organization or business. This type of email communication is considered ethical and compliant with anti-spam regulations, as it respects the privacy and preferences of the recipients.
Opt-in emails are typically sent to a targeted audience
The key characteristic of opt-in emails is that they provide recipients with control over their inbox and the content they receive. Subscribers
This approach benefits both the sender and the recipient. For businesses, opt-in emails allow them to build a targeted and engaged audience, increasing the chances of delivering
If you would like to learn more about opt-in emails, check out the templates for them, and see how you can effectively use them, you can check out our special blog post about that topic. Additionally, we prepared a guide on how you can start with email marketing.