Pop-up

A pop-up is a small, temporary window that appears on a webpage or application, usually to display additional information or prompt the user for an action.

A pop-up is a type of online advertisement that appears suddenly and unexpectedly on a user’s screen while browsing a website or using a mobile application. It typically opens in a new browser window or tab, covering the content the user was originally viewing.

Pop-ups are designed to capture the user’s attention and promote a specific product, service, or offer. They can be displayed in various formats, including banner ads, videos, or interactive elements. Pop-ups often contain persuasive messages, compelling visuals, and call-to-action buttons to encourage users to take a desired action, such as making a purchase, subscribing to a newsletter, or downloading an app.

While pop-ups can be effective in grabbing attention and driving conversions, they are also notorious for being intrusive and disruptive to the user experience. Many users find pop-ups annoying, especially when they appear frequently or obstruct the content they are trying to access. As a result, pop-up blockers have become common features in web browsers and operating systems to help users manage and control the display of these ads.

If you would like to learn more about pop-ups and check out how you can create them, you can read our special blog post that discusses this topic in more detail.