Reengagement campaign
The Reengagement Campaign automation template is designed to target students who have enrolled in a course but have not yet started it. This automation sends personalized reminder messages to these students, encouraging them to begin their coursework. This automation template aims to reignite interest and prompt students to take the first steps in their learning journey, helping to boost course participation rates and reduce dropout rates before the course has even begun.
Template overview
Category: Online courses
Elements in template: 4
Minimum number of elements to configure: 4
This automation has four elements, and you will need to configure all of them – enrolled in a course element, course started element, send message element, and tag element.
Here’s what you’ll need to configure the elements and publish the template as a workflow:
- a course
- an automation message or a message (or draft) that can be used as one.
- a tag – it will let you distinguish between contacts who have completed or have not completed a course yet.
Configuring the template
If an element is greyed out, it means that you need to set up its properties. Clicking an element opens its Properties.
- Configure the Enrolled in a course element. You can adjust it so it triggers based on the start of a specific or any course.
- Configure the Course started element and specify a course. If your student doesn’t start the specified course within 10 days, they will progress in the workflow.
- In the Send message element, choose a message that you would like to send to your students who have not started your course yet. You can include a reminder note in it and encourage them to get started.
- In the Tag element, choose a tag you would like to assign to contacts who have not started your course. It will be useful to segment your contact list so you can send more personalized content.
- Click Publish when you’re done setting up the template, or Save and exit if you want to finish editing the template later (it will appear as a draft on the Manage workflows page).
