What is click-to-open rate (CTOR)?
Starting in February 2024, Gmail and Yahoo are rolling out new authentication requirements which require using a custom DKIM authenticated domain with DMARC reinforced.
GetResponse strongly advises all senders to use emails addresses from own sending domains
For additional details on these modifications, refer to our blog
Gmail and Yahoo’s Authentication Changes: All You Need to Know
CTOR stands for click-to-open-rate. It shows you how many people clicked the links in your email out of the group that opened them. We calculate CTOR by taking the number of unique clicks, dividing them by the number of unique opens, and then multiplying by 100 to show the result as percentage. This is why, when checking how effective your mailings are, use CTOR to measure that.
Why should I pay attention to CTOR?
CTOR helps you determine if your email design, content, and links are interesting to your subscribers. If they are interesting, your subscribers
What if my CTOR is low?
If your messages are being opened but CTOR is low, make sure that:
- Your links are correct and working.
- Call-to-Action (CTA) are properly exposed and visible.
- You send your email to the right list or segment.
- You send high-quality email content.