What is Revenue attribution and how does it work?

With Revenue Statistics you can:

1. See how much value your messages bring you.
2. Make better business decisions when it comes to campaign creation.

Revenue is counted during the Attribution window. The Attribution window is the time frame in which we wait for the order. The window opens when the recipient clicks on any link in the email and closes after a specified period of time. Each recipient’s order that is registered while the Attribution window is open will be assigned to the message that triggered its opening.

Even if the recipient clicks on the message two weeks after receiving it, the attribution window will be created upon the click, and the revenue will be attributed to the last clicked message at the time the order is placed, even if it’s not the last message that was sent.

A new message sent to the same recipient (and a new link clicked) may overwrite the open Attribution window. In the context of one store and recipient, there can only be one active conversion window.

Setting up the Revenue attribution

To enable Revenue Attribution:

1. Go to Tools > Email marketing / Autoresponders / Automation > Automation messages and create a new message or edit an existing one.
2. Move the slider beside Revenue attribution to enable it.
   
   
   
   
3. Select the store you wish to track the revenue for.
   
   
   

To change Attribution window:

1. Go to Tools > Ecommerce tools.
2. Hover over the action button beside your store and click Settings.
3. Change the number of days in the Attribution window (default is 5).
   
   
   
   
4. Click Update.

Checking the revenue

Simplified view can be found on the appropriate Manage page, depending on the type of message you created.

For newsletters

1. Go to Tools > Email marketing to see sent newsletters.
2. In the Attributed revenue column you will find the revenue for messages with that feature enabled.
   
   

For autoresponders

1. Go to Tools > Autoresponders to see your autoresponders.
2. In the Attributed revenue column you will find the revenue for messages with that feature enabled.
   
   
   

For automation messages

1. Go to Tools > Automation > Automation messages to see your automation messages.
2. In the Attributed revenue column you will find the revenue for messages with that feature enabled.
   
   

However, you can find more detailed information in the Reports section. To see it:

1. Go to Reports and from the left-hand sidebar, select the appropriate message type: Email marketing (newsletters), Autoresponders, or Automation messages.
   
   
   
   
2. Select a specific message from the dropdown menu.
   
   
   
   
3. Scroll down to Attributed revenue section to see their revenue with information about the number of Orders, calculated Average order vaule and total Attributed revenue for selected newsletters.
   
   
   
   

Frequently asked questions

How is revenue attributed?

When a subscriber clicks on a link in a message, we track this interaction. Any revenue generated from this contact within the defined attribution window will be attributed to that message.

Which attribution model do we use?

Newsletter Revenue Statistics uses the Last Click model. This means that revenue is attributed to the last email message with which the subscriber interacted by clicking a link.

What e-commerce integrations does this feature work for?

This feature works with all e-commerce integrations.

Does order status matter?

Yes, it does, only orders with paid status are included.

Can GetResponse revenue attribution be connected to Google Analytics?

No, it cannot be connected to Google Analytics.