What’s the difference between autoresponders and marketing automation?
Autoresponders are messages set to go out automatically in a sequence, one after the other, at regular intervals. They react to contacts subscribing, or being added to your list by import
Marketing automation is a suite of tools used to automate your entire promotional process. Automation
- Message sends.
- Message opens.
- Clicked links.
- Contacts moved or copied between lists.
- Changed custom fields.
- Special occasions.
- Added tags.
- Assigned scores.
- Page visits (this includes your GetResponse landing pages).
- Abandoned carts.
- Purchases.
When is it better to use autoresponders instead of marketing automation?
Autoresponders are a good tool when you want to send out a continuous series of messages. For example, you have an online course and you send out a different lesson each week to everyone who subscribes.
If you want a more complex sending process that allows you to react to your contacts’ actions, then the Automation feature is the better choice. For example, say you sent out a newsletter
Please note that creating an automation workflow based on your autoresponder messages doesn’t switch the autoresponders off. Automation and autoresponders work independently from one another.
For more information on the difference between autoresponders and automation, please see our blog post.