How to send product recommendations to customers? Video

The Recommendations block in the newsletter editor lets you create messages that will send personalized product recommendations to your customers. You can use it to promote your products, encourage repeat sales, and help your customers discover the products in your catalogue.

Note: This feature is only available in Ecommerce Marketing accounts.
In MAX accounts you can send personalized recommendations thanks to our AI engine. To enable them, contact our Customer Experience Managers at support@getresponse-max.com.

The recommendations are made based on ecommerce data sent from your store to your GetResponse account. We analyze what items have been purchased by your customers and recommend related products they might want to buy. You can select from blocks displaying 2, 4, or 6 product recommendations. If we don’t have enough purchase history information for your customers, we’ll show them the top-selling products in your store.

Note: The store you select in the Recommendations block is linked to a specific contact list. For the product recommendations to display properly for your customers, they need to be in that contact list. Keep this in mind when you select message recipients. If the message is used in a Send message action in Marketing automation, it’s best to use this action with the List filter.

To use the Recommendations block you first need to:

Connect your store to your GetResponse account. You can do it using an API integration. If you have a Shopify, PrestaShop, Magento, or WooCommerce store, you can use our plugin to send ecommerce data to your account.
For a category name to display in the Recommendations block, we need to have purchase history for that category.
In your store, create and set categories for the products in your store and set up product details that will be pulled from your store and added to the Recommendations block when we send the message. These are product category (optional), name, price, picture, SKU, and URL. You can also add a product description.

In the Recommendations block, we display only placeholder text and images. When setting up the product details in your store, keep in mind that:

the images will display best if they are sized to 190 pixels by 250 pixels. Larger images will be resized.
the product description should be between 2-255 characters,
you should have at least 2 products in your store.

Adding the Recommendations block to a message

To add the recommended products block to the editor:

Click on design message in the message configuration screen.
Select your template.
In the editor, expand the Ecommerce section
Drag and drop the Recommended products element to your message.
Click on the recommended products block and select from which store and from which category the products should be selected.

Now you can edit the block to suit your brand and encourage your customers to purchase additional products. The product picture, price, and name will be automatically filled when we send the message.

Editing the recommended products block

Click on the Recommended products block to start editing it.

Recommended products style

You can edit each part of the recommended products block.

Image

You can edit:
– image alignment,
– (under advanced settings) image padding from the rest of the elements (it can also be edited individually)

Name

You can edit:
– text style (font, its size and color, if it’s bolded, italicized, underlined),
– text alignment (left, center, right),
– (under advanced settings) the padding of the name from the rest of the elements (it can also be edited individually).

Price

In the price element, you can enable to show the price with a tax or without it.
Note: it will only work if your product in the store has that attribute assigned to it. For products created in GetResponse, the setting will have no impact as their prices cannot include tax.

You can edit:
– text style (font, its size and color, if it’s bolded, italicized, underlined),
– text alignment (right, center, or left),
– (under advanced settings) the padding of the price from the rest of the elements (it can also be edited individually).

Button

You can edit:
– button text,
– text style (font, its size and color, if it’s bolded, italicized, underlined),
– button shape,
– button color,
– button size,
– button alignment.

Under advanced settings you can specify:
– background color of the button,
– button border,
– border radius,
– button size,
– button padding.

You can also decide if you want to hide the elements on mobile devices.

Legacy editor

You add the Recommendations block during the Create step of working with the drag-and-drop message editor. Go directly to Step 3 if you’re already in the message editor.

1. Go to Create>>Create Newsletter from the Dashboard and select the Drag-and-drop email editor.
2. Complete the required settings details and then select the template.
3. In the side menu, click the Ecommerce tab in the side menu to get to the Recommendations block.

4. Drag-and-drop the block where you want it to appear in the template.
5. In a popup modal, set the details for how to make and display recommendations.

a. Select the store and product category you want to send recommendations from. Note: If you haven’t set up product categories in your store, select All categories. This setting will also apply all products without a category.
b. Select how many items you want to show to your customers. If there aren’t enough product recommendations we can pull from the category you selected, we’ll add your top-selling products to the block.
c. Click Apply to save the settings and close the modal.

6. Finish setup by editing text and buttons formatting to suit your needs. Click the text to display the formatting menu. Changes are automatically applied to all elements in the block.

You can:
– change the font, size, color, and style for the product name and price to best match your brand design,

– modify button color and the label to encourage your customers to click to purchase. The buttons link to appropriate product pages by default.

Can I specify image dimensions for recommended products?

You can change the dimensions of the images that appear in the Recommendations block. To do this, you need to edit the HTML code of the message. This method is for users familiar with HTML coding. We’re working on an alternative method that will let you change the image size without having to change the code. So, stay tuned!

1. Add the Recommendations block to your message.
2. Click the HTML Editor link.