About the integration
Get a 360◦ view of subscriber behavior – from email links to order forms. Analyze, draw conclusions and implement solutions based on sound analytical data. Google Analytics is available to all site owners, and if you’re using it already, you can easily enable the automatic tracking of links from your GetResponse messages.
How does it work?
Our integration with Google Analytics helps you track newsletters in your Google Analytics account. It modifies the links in your newsletter by adding UTM parameters needed for in-depth tracking:
- Source (required)
- Medium (required)
- Term (optional)
- Content (optional)
- Campaign (required)
