Glossary
Confused with certain words and terms? We've got you covered.
A
- A/B tests
- Abandoned cart
- Above-the-fold
- Account
- Ad blocking
- Ad copy
- Ad extensions
- Ad network
- Advertising budget
- Advertorial
- Affiliate manager
- Affiliate network
- Affiliate Program
- AI marketing tools
- AIDA model marketing
- Alignment
- ALT text
- Animated GIF
- API
- API Key
- Attachment
- Audience
- Audience segmentation
- Automation
- Autoresponder
B
C
- Caching
- CAN-SPAM Act
- Captcha
- Case studies
- Character Encoding
- Classified advertising
- Click Tracking
- Click-through
- Click-through Rate
- Client
- Confirmation Message
- Confirmed Opt-In
- Content marketing
- Contextual advertising
- Conversion rate
- Conversion rate optimization
- Cookie
- Cookie preferences
- Core web vitals
- CPA
- CPC
- CPL
- CPM
- CRM
- CSV Format
- CTA
- CTR
- Custom Field
- Custom reports
- Customer data platform
- Customer journey
