Beyond personalization – Image personalization in email marketing

We live in a visual world. From the rise of Instagram to the predominance of video content, it’s clear that images play a powerful role in capturing attention and conveying messages. While words can be persuasive, a customized image can instantly resonate with a recipient, making them feel seen and valued.

Image personalization, as the term suggests, involves customizing images in emails
to better cater to individual recipients.

Instead of a generic banner image, for instance, imagine an image that changes based on a user’s location, showcasing local landmarks or events. Or, for an e-commerce site, showing products based on a user’s browsing history. The possibilities are endless, but the result is the same: creating a deeper connection with the recipient.