Newcomers to marketing automation are often overwhelmed at the starting gate. And it’s no wonder. The list of things automation systems can do is long. In this ebook, we’ll discuss the marketing automation basics beginners need to understand and share useful tips for getting started.
Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.
Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they’re ready to talk to your sales team and make a purchase.
