Email Automation for Shopify

Marketing and email automation is becoming a must for ecommerce companies. It brings lots of well-proven benefits you don't want to miss out on.

Around 80% of marketers who automate their marketing processes reported increased leads and conversions. Automation can also save you a lot of time and help you increase sales, nurture leads, and optimize funnels.

Quality marketing automation tools can provide crucial customer data and help predict customer behavior. This brings some vital improvements to customer experience, drastically affecting your bottom line, especially in the long run.

With the Shopify integration, you can import customer information such as name, email, additional custom fields, product catalog, customers' order information, abandoned checkouts, sites your customers' visit.

Use this data to build automation workflows, recover abandoned checkouts, segment your customers based on their purchase history, email product recommendations, feature specific products in emails and on landing pages.

To connect GetResponse to Shopify:

• 1. Go to Menu>>Integrations and API
• 2. Look for integration Shopify 2.0
• 3. Click Details
• 4. Press the Connect button
• 5. Provide your store URL and click Connect to Shopify
• 6. Provide your username and password
• 7. Once you do, you will be redirected back to GetResponse to set up your imports

To learn more about the integration process, read the How to import contacts and products using Shopify integration article.

Of course you can. Having all the Shopify customer data stored in GetResponse, you can create marketing automation flows that trigger abandoned cart emails to all Shopify customers who left their cart without the purchase.

You can create your own flow using the visual automation builder. Or, to save time, you can try prebuilt automation templates, which you customize with your preferred settings, conditions, and emails that you want to send.

GetResponse is a great all-around tool that offers comprehensive solutions for all your marketing automation needs. It includes an intuitive and easy-to-use email builder with goal-oriented templates, design tools, and a built-in photo editor.

It also includes web push notifications, marketing campaigns for desktop and mobile devices, high-converting landing pages, and many other advanced features.

GetResponse also offers a complete funnel analysis, tracking the customer through the entire journey and optimizing their experience to propel them further down the funnel.

With GetResponse, you'll get other features like website and landing page builders, making it a truly complete marketing automation app.

To help you make an informed decision, here's a detailed article with 13 Best Marketing Automation Apps for Shopify Websites in 2023.

Ecommerce email marketing is the strategy of using emails to generate sales for your online store.

Some of the best examples of using email marketing campaigns to boost ecommerce sales include:

• Sending emails announcing new product lines and offers
• Sending promo codes to email subscribers on special occasions
• Sending emails when shoppers abandon their shopping carts
• Cross-selling and recommending complementary products in newsletters
• Sending transactional emails such as shipping and order confirmations

With GetResponse, you can easily create all types of email campaigns. You can either use the drag-and-drop email creator or customize one of the ready-made templates.

To engage your audience with automated, action-triggered messages, try marketing automation.

If you're looking for inspiration and more insights on successful ecommerce email marketing campaigns, check the Essential Guide to Ecommerce Email Marketing.

API stands for Application Programming Interface. In layman's terms, these interfaces allow software solutions to communicate with each other.

When integrating Shopify with GetResponse, you're doing it through the software's API. These connections are precisely what allows you to seamlessly exchange and sync all the data between the two platforms and create laser-sharp email marketing campaigns.