February is popularly known as a month of love because of Valentine’s Day. But is that all there is to this month? Not at all.
While February is a short month, it’s packed with various days that stand out for their connection to history or the awareness they create. These activities can make for great email content ideas for your email list. That’s why we put together some February newsletter ideas to help you engage your audience.
Before we share these ideas, let’s see some of the notable dates in February, shall we?
February highlights
February is an exciting month. And although the month is closely associated with Valentine’s Day, there are several other standout days worth remembering. The month is packed with several special days (and even weeks) to observe historical events and raise awareness about important topics.
Some of these special dates in February include:
- National Carrot Cake Day: February 3, 2025
- World Cancer Day: February 4, 2025
- World Read Aloud Day: February 5, 2025
- National Frozen Yogurt Day: February 6, 2025
- National Wear Red Day: February 7, 2025
- World Marriage Day: February 9, 2025
- Spilled Milk Day: February 11, 2025
- Extraterrestrial Culture Day: February 11, 2025
- National Storytelling Week: February 1st to February 9th, 2025
February has a long list of remarkable days with a mix of lighthearted and more serious expressions. For instance, February is also known for month-long events like National Heart Health Month and Black History Month.
We’ll show you how to use these occasions to connect with your audience in a unique way in the next section.
11 February newsletter ideas to inspire you
Here are 11 interesting February newsletter ideas to engage your audience.
1. Lost Penny Day
National Lost Penny Day, which falls on February 12th, opens our list of newsletter ideas for February. The day typically aims to celebrate the significance of a small penny. While a single penny might not seem like much, a couple of them can add up to something tangible.
On Lost Penny Day, people are encouraged to search for those “pennies” they may have lost or forgotten about. The aim is to remind us that even a small change can add up.
With this in mind, here are some ideas you can share with your email subscribers:
- Encourage them to save those seemingly insignificant pennies and show them how this can make a difference over time.
- Share a simple tip on saving money and keeping finances in order
- Suggest creative ways to use spare change, like buying a coffee or a small, thoughtful gift for someone.
You can also share a creative story about how Lost Penny Day began and what it represents.
Brands in the finance sector, local cafes, gift shops, eCommerce stores, and charities can take advantage of this day to connect with their email audience.
2. Heart Health
February is National Heart Month. Also, the first week in February is acknowledged as Women’s Heart Week.
That means heart health is one of the hot and crucial newsletter topics for February that you should jump on.
You can engage your audience with a nice email that offers practical tips for maintaining a healthy heart. This is a good opportunity for healthcare and fitness brands, but it’s not limited to them. Any brand can share simple, basic tips that can benefit its audience.
Remarkable emails start with a strong subject line, so here are some options for heart health newsletters:
- Be Careful With Your Heart
- Tips for a Healthier Heart
- It’s Heart Health Month: Here’s What You Should Know
- Back to the Basics for a Healthy Heart
- How to Love Your Heart
Here’s a good example from EquipFood’s email:
Emails for Women’s Heart Week can raise awareness about prevention, symptoms, and the need for early intervention.
But remember that some recommendations are best left to medical professionals, so consider encouraging your audience to seek expert advice when needed.
While used for Women’s History Month, the email below by Dove is something you can adapt for Women’s Heart Week.
Notice how Dove includes a powerful copy to convey the message about redefining beauty.
The difference in your own email will be the focus of your message, i.e., why caring for the heart is important. This is a nice idea to try if you run a wellness brand.
3. Black History Culture
February is also recognized as Black History Month. The aim is to promote cultural heritage and triumphs by African Americans.
Celebrate Black History Month by sending emails that capture the African-American culture and notable achievements by people in the community.
Let’s see some examples:
Epic is a bookstore for kids. For Black History Month, they send an email with book recommendations that capture this theme.
Frame Bridges is another good example. They not only shared a story but also showed how they partnered with a national museum to preserve some art collections by framing them. The quote they added at the end is also a nice touch.
One last example.
Sienna Naturals acknowledges Black History Month in the email below. But they didn’t stop there. They also mention how they connect to this history as a brand. That was a brilliant way to build a strong affinity for the brand.
Have you noticed how each brand stays true to its unique offerings while aligning with the general idea of Black History Month?
That’s what you should aim for to make your email stand out and resonate with your subscribers. Also, remember to use subject lines that are equally meaningful to your audience.
4. Carnival Season
February is also known for the variety of carnivals that happen within the month. Some of them come just before Lent. These carnivals are mostly specific to various local communities or cities.
Some of them include:
- Whitefish Winter Carnival
- Steamboat Springs Winter Carnival
- AGRIFEST
- Rio de Janeiro Carnival
- Mardi Gras
Depending on your target audience’s demography, use these seasonal carnival emails as an opportunity to engage them. Feature upcoming local carnivals and connect them to your products or offerings.
In the example below, Trafalgar creatively promotes its products for the Mardi Gras celebration.
You can even tell a lovely story about a specific carnival and how it impacts the community. If your brand is actively participating or will have a physical presence at the carnival’s location, inform your audience and tell them to look out for you.
Try out various subject lines like these:
- It’s Carnival Season! Here’s how to get ready
- Join the Carnival Fun With (your special offer)
- Don’t Miss Our Carnival Specials
- Your Guide to (Carnival Name) Celebrations
Don’t forget to tweak your subject lines for the specific carnival or city you’re targeting.
Additionally, you can offer carnival-themed discounts or exclusive promotions on relevant products and services.
In the example below, Record Go, a car rental service, offers its customers a 20% discount.
Another nice idea for this February newsletter is to share helpful tips on how your audience can participate in these local events. For instance, a fashion brand could share some clothing ideas, a beauty brand could highlight hair styling ideas, and so on.
5. Digital Learning Day
Digital Learning Day (on February 13th) is another special one to include in your newsletters for February. It’s a day dedicated to recognizing the power of technology in education. If you’re an online course creator, this is something you’d want to take advantage of.
You can give your email subscribers free or discounted access to your online course to observe this day.
For example, the Corporate Finance Institute offered free access to their course in the email below.
Even if you’re not in the online learning business, you can still offer something valuable to your audience. A thoughtful idea is to create a list of digital educational resources relevant to your industry or niche. These can include webinars, ebooks, articles, or other tools that can help your subscribers improve their skills.
On the other hand, if you want to explore course creation, you can start with a simple but insightful short course. GetResponse’s content monetization platform has an online course creation platform you can take advantage of. You’ll find various tools to design, host, and share your course. You can also enhance the learning experience with interactive elements and a variety of multimedia.
6. Carpe Diem Day
Carpe Diem Day (which falls on the 27th) is another opportunity for an impactful February newsletter.
Carpe diem is a Latin phrase that means “seize the day.”. It’s typically a reminder to live in the present moment and enjoy what’s happening. So, what comes to mind with this? A good inspirational email.
Consider curating quotes, stories, or even poems that capture the essence of “Carpe diem.”
Share this with your audience to encourage them. For a wellness brand, you can share practical tips on how to be more mindful or present in daily life. Other non-wellness brands can do this, too.
This February newsletter idea is also a natural fit for travel and adventure brands, lifestyle brands, or anyone in a creative niche.
Carpe diem presents a nice opportunity to promote an exclusive sale or discount. Connect your email to the “seize the day” theme to leverage urgency and get your audience to engage. A limited-time offer would normally do the job.
What about subject lines? Here are some examples:
- Seize the Day!
- Carpe Diem! Here’s How You Can Seize the Day
- Some Carpe Diem Moments We Can’t Forget
- What Will You Do Today?
Ideally, you want to keep the subject lines short and impactful. You can use our free email subject line generator to come up with some exciting subject line ideas.
A good inspiration for Carpe Diem is Moo’s email below. Take a close look at the subject line.
Another remarkable idea for this Feb newsletter is to share your own story. Yes, tell your subscribers about how you’ve adopted the “carpe diem” philosophy. Which new initiatives have you started? What risks did you take? How are you making a difference? Stories like these can be quite inspiring and have an emotional effect on your subscribers.
7. Acts of Kindness Day
Acts of Kindness Day, on February 17th, is a part of the broader Acts of Kindness Week (14th-20th). The period is all about spreading kindness and making the world a better place. So, your newsletter will tell subscribers just that.
Encourage your audience to make a positive impact in their immediate environment by seeking opportunities to help and support others. You can also share some tips to educate them on how to spread kindness to those around them.
In the example below, Google suggests various “random acts of kindness” their audience can express through the platform. You can do something similar and more relevant to your brand.
If you’re an e-commerce store, consider suggesting gift ideas that people can give to their loved ones, neighbors, or even a new acquaintance.
Some February newsletter subject lines to try here include:
- How Can You Spread Kindness Today?
- A Little Kindness Goes A Long Way
- A Spark Kindness That Starts With You
- Here’s How to Make an Impact Today
Other February newsletter topics of discussion would be how you’re spreading kindness as a brand. So, if you’re involved in any charitable activity, it’s okay to tell your audience about that. A nice subject line for this could be “How We’re Making The World A Kinder Place.”
Additionally, you can do a newsletter round-up of stories that truly portray the kindness of humanity. These ideas can go a long way toward creating awareness about how our actions can be impactful.
8. Pet Engagement Stories
On February 20th, pet lovers worldwide observe National Love Your Pet Day, a special day to give extra attention to pets.
To leverage National Love Your Pet Day, share nice pet engagement stories. You can encourage your audience to share their stories beforehand and feature outstanding ones in your email newsletter. This idea is perfect if you cater to pet owners.
As a pet brand, you can encourage your subscribers to get some nice gifts for their pets. It would be nice to highlight some relevant products that customers can buy. That’s what Finn does in the example below:
Also, like Baker Ross, you can send promotional emails or run discounts before the big day.
While a simple subject line like “Happy National Love Your Pet Day” will do. You can also try something more engaging. Here are some ideas:
- Celebrating the Love of Our Furry Friends
- Give Your Pet a Special Treat
- A Day to Spoil Your Pet
- Pamper Your Pet with These Special Offers
Remember to personalize your emails and subject lines for a stronger impact.
What if you’re not a pet brand? You can still align your newsletter with the moment. For one, you can use a pet-themed design in your newsletter.
9. Virtual Dinner Ideas
No One Eats Alone Day is observed every third Friday of February, so it will fall on February 21st. The main goal of this day is to tackle the effects of social isolation and loneliness.
While No One Eats Alone Day started with a focus on middle and high schools, its core message cuts across various areas of life, including career, family, community, and so on.
To maximize the moment, you can send an email with virtual dinner suggestions that your audience can use to connect with their loved ones. This is a nice touch because people would naturally think of a physical dinner party on a day like this. But a virtual one can go a long way, especially since it allows people to connect with friends and loved ones who may be far away.
For this email, you can use lighthearted subject lines like:
- No One Eats Alone Day: Recipes for a Virtual Dinner
- Sharing a Meal, Even Miles Apart
- A Virtual Feast for No One Eats Alone Day
- Dinner for Two (or More): Ideas for No One Eats Alone Day
While Goldbelly’s email below was for Valentine’s Day, the caption fits perfectly for No One Eats Alone Day. You can creatively craft something similar.
You can suggest meal ideas, games, or fun activities in your email. Depending on what aligns best with your brand. You can also share helpful tips on how to host a successful virtual dinner.
Better still, it’s not a bad idea to host a virtual “dinner” and invite your audience to join in.
10. Capture Friendships
National Make-a-Friend Day is a sweet reminder of the importance of making friends and connecting with people. It’s an unofficial holiday that takes place on February 11.
Send an email encouraging your audience to take advantage of this day and make new friends or even reach out to old ones. You can inspire your audience even further by sharing stories about remarkable friendships.
Feel free to throw in some heartwarming quotes about friendships or craft an original message to emphasize the value of genuine connections. February newsletters like these would naturally have an emotional effect on your subscribers.
Also, you can share tips to help your audience form new connections with people or make new friends online and offline. Share links to articles or other relevant free resources if this is something you’d typically create content about.
Some nice February subject lines for this email idea include:
- Here’s Your Friendship Starter Kit
- Celebrating the Power of Friendships
- Happy National Make-a-Friend Day
- Make a Friend Today
- Making a Friend is Easier Than You Think
Remember to brand your emails so readers can truly relate with you. You can remind your audience about how your products or services can help them build new friendships or foster existing ones.
11. Valentine’s Day Email
Of course, this list of February newsletter ideas is incomplete without Valentine’s Day. You can send your audience loads of emails before and on the day itself.
For instance, you can curate a Valentine’s Day gift guide for your audience. Typically, this should be a curation of products you sell if you’re an eCommerce store. Or, products that are closely related to your brand offerings.
You can also offer a nice discount like Mondelez has done below:
If you don’t sell products or services closely related to the occasion, consider using a nice Valentine’s Day Template for your email. This should help your brand align with the theme without appearing like you’re trying too hard.
Like Byredo, craft a creative story and invite your audience to watch, or come up with something as thoughtful:
The idea is to spread love and resonate with people, even without trying to sell something.
In closing
February is a truly remarkable month with major opportunities for engaging with your email subscribers and going beyond your regular updates and promotional campaigns.
In this post, you saw a couple of February newsletter ideas you can use to connect with your target audience on memorable days. From Lost Penny Day, Heart Health Month, and Black History Culture to others like Carper Diem Day, Carnival Season, and Love Your Pet Day. It’s quite a long list of unique dates packed into a single month.
But that’s good news for you as a business owner. Now, take advantage of February to build strong bonds with your audience. Good luck!