If you’re reading this, you probably need a professional email marketing software – and GetResponse is definitely the right choice. But with so many different GetResponse marketing tools to choose from, you might be wondering which plan is right for you.
This article will help you figure that out!
In a rush? Here’s a TLDR:
| Plan | Perfect for | Price (per month, per 1000 contacts, billed annually) |
|---|---|---|
| Free | People starting their business or those who have an established business that needs to promote something new, fast, and at absolutely no cost. | $0 for up to 500 contacts |
| Email Marketing | People who want to focus on attracting and nurturing audiences with email as their core marketing channel. | $15 |
| Marketing Automation | People with an established business who want to scale their marketing campaigns through automation and behavior-triggered campaigns. | $49 |
| Ecommerce Marketing | Growing ecommerce businesses that want to reach their customers via multiple channels – email, popups, web push notifications, webinars, live chats, and landing pages. | $99 |
| MAX | Perfect for a business that wants to scale its online marketing efforts and needs a more customized offer. | Custom pricing |
Pro tip: 💡 If you buy an annual plan, GetResponse applies an automatic 18% discount. If you opt for a biannual plan, GetResponse applies an automatic 30% discount. You can also get a 50% discount if you’re a non-profit organization.
Free: Get Your Business Online
GetResponse Free is for people starting their business or those who have an established business that needs to promote something new, fast, and at absolutely no cost. It’s great if you want to start learning the art of online marketing or need to validate your business idea.
With the Free plan, GetResponse offers a number of marketing tools to help you create a landing page, build a contact list, and engage your leads with email marketing.
And when you’re ready to take your business and marketing to a new level, upgrade to one of the premium plans.
Email marketing: build and nurture your audience
GetResponse Email Marketing plan is for people who want to focus on attracting and nurturing audiences with email marketing.
If you want to run collect new subscribers, set up drip sequences, and send your email campaigns by hand, then this plan is for you.
The plan gives you access to all email marketing features like:
- Forms and popups
- Prebuilt email templates
- Advanced drag-and-drop email editor
- Inbox and mobile preview of your messages
- Segmentation
- Email scheduling
- Integrations
On top of that, you also get unlimited Landing Pages, Website Builder, and Live chats.
The email marketing plan starts at $15 per month for 1,000 contacts (billed annually).
Pro tip: GetResponse also offers several discounts – 18% off when you choose an annual plan, 30% off for a biannual plan, and 50% off for nonprofits.
Marketing automation: scale and automate your campaigns
The Marketing Automation plan is for people with an established business who want to scale their marketing campaigns through automation and behavior-triggered campaigns.
If instead of only sending your emails by hand, you’d like to set up automated workflows that can onboard, engage, and upsell your customers 24/7, then this plan is for you.
With the marketing automation plan, you get access to everything you’ll see in the email marketing plan plus:
- Marketing automation workflow builder
- Prebuilt marketing automation templates
- Advanced segmentation
- Contact tagging and scoring
- Sales funnels
- Web push notifications
- Webinars up to 100 attendees
- Live chats with 3 user seats
Equipped with these tools you’ll be able to communicate with your audience across their entire customer journey no matter where or when. And thanks to the fact that marketing automation sends messages in response to your customers’ actions, each campaign that you’ll send will be hyper-relevant and impactful.
| Marketing automation | Contact scoring & tagging | Webinars up to 100 attendees |
|---|---|---|
| Get better conversions from personalized, relevant emails send in response to customers’ actions Notify your most engaged customers about specials and present them unique offers | Segment emails tailored to custom customer tags, scoring, and data Send product recommendations based on customer interests | Connect with your audience anywhere, anytime to increase conversions and engagement Nurture your leads with email invites and reminders |
The marketing automation plan starts at $49 for 1,000 contacts.
Pro tip: GetResponse also offers several discounts – 18% off when you choose an annual plan, 30% off for a biannual plan, and 50% off for nonprofits.
Ecommerce marketing: grow your ecommerce business faster
The ecommerce marketing plan is for growing ecommerce businesses that want to reach their customers via multiple channels – email, popups, web push notifications, webinars, live chats, and landing pages.
If you’re a store owner using Shopify, PrestaShop, Magento, WooCommerce, or any other popular ecommerce platform and want to go beyond emails in your communication then this plan is for you.
The ecommerce marketing plan includes all the features from the marketing automation plan and adds powerful features such as:
- Quick transactional emails
- Promo codes
- Abandoned cart campaigns
- Product recommendations
- Segmentation based on ecommerce data
- Ecommerce revenue reports
- Webinars with up to 300 attendees, on-demand, and more storage
- Live chats with 5 user seats
Here’s what you can do with the tools available in the Professional plan:
| Ecommerce | Webinars | Other features |
|---|---|---|
| Ecommerce marketing automation Abandoned carts, product recommendations, post-purchase follow-ups Quick transactional emails Promo codes Ecommerce reporting | Up to 300 attendees Unlimited registrants Unlimited live webinars Unlimited paid webinars 6 hours of recording storage | Live chats Unlimited web push notifications On-demand webinars |
The ecommerce marketing plan starts at $99 for 1,000 contacts.
Pro tip: GetResponse also offers several discounts – 18% off when you choose an annual plan, 30% off for a biannual plan, and 50% off for nonprofits.
MAX: personalized plan with a team of experts ready to help you make the most of it
The MAX plan is perfect for a business that wants to scale its online marketing efforts and needs a more customized offer.
This plan includes everything from the marketing automation plan and more premium features like:
- Assisted IP Warmup
- Dedicated IP address
- Microsoft Dynamics integration
- Multiple accounts and users
- Team and role management
- Whitelabel
- Single sign-on
- Webinars for up to 1000 attendees
- SMS marketing automation
- Transactional emails via API
The MAX plan comes with a team of experts who provide advice at every stage in your growth. Your Onboarding Manager and dedicated Customer Experience Engineer will assist you on your way to success.
Here’s what you can do with the tools available in the MAX plan:
| Dedicated support | 150+ integrations, including | Other features |
|---|---|---|
| Onboarding Manager Customer Experience Engineer Phone support Slack support | Stripe · PayPal · Salesforce · Microsoft Dynamics 365 | Team and role management Dedicated IP address Multiple accounts and users Transactional emails via API Single sign-on Whitelabel SMS marketing automation |
Conclusion
We’ve spent time explaining the different GetResponse plans, but which one is right for you? It all depends on your needs.
The Free plan is perfect if you just decided to get your business online and want to get started with email marketing.
The Email Marketing plan can be perfect if you only rely on email marketing to promote and grow your business.
Marketing Automation will help you scale your business through automated workflows that react to your customers’ actions 24/7 using email, webinars, and live chats.
Ecommerce Marketing grants your ecommerce business more features designed to grow your customers-base and turn one-time buyers into loyal customers via channels like email, web push notifications, webinars, live chats, and more.
MAX offers unlimited support from experts, making this plan perfect for any company looking to expand their sales and online marketing effectively.
Now you’re ready to choose the right plan!