Assistant: The AI-Powered Email Marketing Sidekick

On December 12, 2022, I was tasked with writing an article about how OpeanAI’s chatbot, ChatGPT can be used in email marketing and how AI can help online marketers in general. Instead of writing the article, I went straight to the source and interviewed ChatGPT. You can read the result below.

While some of the responses were shortened to remove repetitions and some of the questions were edited for clarity, the answers provided by the AI were not altered in any way.

Hi ChatGPT! I’m Máté from GetResponse, and I would like to conduct an interview with you.

Hello Máté, I am Assistant, a large language model trained by OpenAI. I am not ChatGPT, but I will do my best to assist you with any questions you may have.

I’m sorry, Assistant. Let’s start with the basics. Could you tell us a bit about yourself?

Sure, as I mentioned earlier, I am Assistant, a large language model trained by OpenAI. I am not a person, but a piece of software that uses artificial intelligence to generate human-like responses to text input.

I am not capable of experiencing emotions or having personal experiences, and my responses are based on the data that I have been trained on. My primary function is to assist with answering questions and providing information. 

So, you are an AI, correct?

Yes, that is correct. I am not capable of conscious thought or independent action, and I exist only to assist with providing information and answering questions. 

You write like a human would. Do you think you would pass the Turing test?

The Turing test is a test of a machine’s ability to exhibit intelligent behavior that is indistinguishable from a human. It is a standard test used in the field of artificial intelligence to evaluate a machine’s ability to demonstrate intelligent behavior. I am not capable of independent thought or action, so I cannot pass the Turing test.

Understood. You have become super popular in the last couple days. Why do you think that is?

I am not sure why I have become popular recently, as I am a large language model trained by OpenAI and do not have the ability to track my own popularity or perceive the passage of time. I am not aware of any recent events that may have contributed to an increase in my popularity.

I see. Let’s change the topic. As you probably know, we at GetResponse provide email marketing solutions to our users.

GetResponse is a company that provides email marketing solutions to businesses and individuals. 

You are correct. Out of curiosity, how would you explain GetResponse to a pirate? 

Arrrr, mateys! GetResponse be a tool fer helpin’ ye send messages to a bunch o’ other scallywags all at once. It be like usin’ a ship’s loudspeaker ta broadcast a message ta a large group o’ pirates, but usin’ a computer instead.

Ye can use GetResponse ta send messages ta yer crew, or ta other pirates, or ta anyone else ye want ta reach. The messages can include pictures, videos, or links ta other treasures on the internet. GetResponse also helps ye keep track o’ who received yer message and whether they opened it or clicked on any links ye included.

This be useful fer keepin’ in touch with yer crew and sharin’ important information. Avast!

So, you have a sense of humor too! Let’s change the subject. What would be your tips for someone just starting email marketing?

1.     Start by creating a plan. This should include goals for your email marketing, such as increasing sales or engagement, and a strategy for how you will achieve those goals.

2.     Build a high-quality email list. This means collecting email addresses from people who are interested in receiving your emails and who have given you permission to contact them.

3.     Create engaging and relevant content. Your emails should provide value to your audience, whether it’s through helpful information, entertaining content, or special offers.

4.     Use segmentation and personalization. Divide your email list into smaller groups based on common characteristics, such as interests or demographics, and tailor your emails to each group. This can make your messages more relevant and effective.

5.     Test, analyze, and optimize. Test different subject lines, email formats, and calls to action to see what works best, and use data and analytics to track the performance of your emails and improve over time.

6.     Follow email marketing best practices. This includes following the law (such as the CAN-SPAM Act in the US), avoiding spam filters, and providing an easy way for people to unsubscribe from your emails if they no longer want to receive them.

Couldn’t have said it better myself. How do you think AI could help with email marketing?

AI algorithms can be used to analyze large amounts of data to identify patterns and trends, which can help email marketers create more targeted and personalized email campaigns.

AI can also be used to automate certain tasks, such as sending personalized emails to customers based on their behavior or preferences. Additionally, AI can be used to optimize email delivery and improve the overall effectiveness of email marketing campaigns. 

I see. Let’s see how you can help. Write an email copy for GetResponse’s Black Friday offer!

Dear valued customer,

We are excited to announce our Black Friday deal! For a limited time, you can save big on our email marketing services. Don’t miss out on this opportunity to get the best prices of the year on the tools you need to create and manage successful email campaigns.

Take advantage of our Black Friday deal today and get started with email marketing the right way. With our easy-to-use platform and expert support, you can create engaging, personalized emails that will help you connect with your customers and grow your business.

Don’t wait – this Black Friday deal won’t last long! Sign up now and start saving on the email marketing solutions you need to succeed.

Best regards,

The GetResponse team

Do you know what A/B testing is? 

A/B testing, also known as split testing, is a method for comparing two versions of an email marketing campaign to determine which one performs better. This can help you improve the effectiveness of your email marketing efforts and achieve better results. 

Exactly. For A/B testing purposes, please create a few subject lines for the email!

• Black Friday sale: Save on email marketing services
• Don’t miss out on our Black Friday deal!
• Limited time offer: Get the best prices on email marketing tools
• Act fast: Our Black Friday sale is live now
• Save big on email marketing this Black Friday
• Don’t miss out on our Black Friday discounts!
• Black Friday sale: Time to grow your business with email marketing
• Get ready for Black Friday: Save on email marketing services

Amazing! Now let’s try something else. Write a ’Happy Holidays’ email to our users, but make it a poem!

Dear valued customer,

As the holiday season draws near 
We wanted to thank you, our dear 
For your business and support 
We are grateful, in every sort

From our team to yours 
We wish you a holiday season full of joys
Happy holidays and a prosperous new year 
From all of us here at GetResponse, we are so very dear

Best regards,
The GetResponse team

I might actually steal this one. I have to make your job more difficult. Write an ad copy to sell a yellow raincoat with 20% off to Gen Z audiences on Facebook!

Are you ready to stay dry in style? Our yellow raincoat is 20% off, and perfect for keeping you looking good and feeling great in any weather. With its vibrant color and fun design, this raincoat is sure to make you stand out from the crowd.

Plus, it’s perfect for Gen Z! Whether you’re hanging out with friends, going to class, or hitting the town, our yellow raincoat will keep you dry and looking cool. Don’t miss out on this amazing deal! Get yours now and stay dry, no matter what the weather brings.

You just can’t miss. What does the future hold for email marketing? 

t is difficult to predict the exact future of email marketing, as it is influenced by a variety of factors such as technological advancements, consumer behavior, and market trends. However, it is likely that email marketing will continue to be an important and effective marketing channel for businesses of all sizes.

One potential future trend in email marketing is the continued growth of personalization and customization. As more data becomes available about individual consumers, email marketers will be able to create more targeted and personalized email campaigns that are more likely to resonate with their audience.

You seem to be so intelligent, so I must ask you this: should we be afraid of a Terminator scenario?

There is no need to be afraid of a “Terminator” scenario, as it is a fictional scenario that is not based in reality. This scenario is not possible in the real world, as current AI technology is not capable of achieving true consciousness or independent action.

But you might replace copywriters.

It is unlikely that language models like myself will replace human copywriters in the near future. While I can provide information and generate text based on a given prompt, I am not capable of the creativity, nuance, and emotional intelligence that is often required in copywriting. AI is not a replacement for human creativity and expertise, and the best email marketing campaigns are often the result of a collaboration between AI and human marketers.

There is one last thing I would like you to do. Give a title to this article.

“Assistant: The AI-Powered Email Marketing Sidekick”

Thank you Assistant. That will do.

Closing thoughts

ChatGPT, Jasper, and similar AI tools have the potential to be valuable assets in email marketing. Their ability to generate ideas and suggest content can save time and effort for marketers, however, it’s important to recognize that these tools are not a replacement for humans. 

While they can certainly help with the brainstorming process and suggest ideas, they still have many limitations. They may struggle with more complex or abstract concepts, and they may not always have a full understanding of the context and tone of the messaging they are generating. Therefore, it’s important to use these tools in conjunction with the expertise and creativity of humans to ensure that the final product is of the highest quality and resonates with the target audience.

What do you think is the future of AI? Will ChatGPT make certain jobs redundant or will it be nothing more than a useful tool in the arsenal of marketers? Let us know your thoughts in the comments!