If you’re running a business or working as a marketer, you already know how crucial email marketing is for driving sales and building relationships. It promises the highest return on investment of any digital marketing channel, making every email you send a potential goldmine.
But let’s face it: managing those daily floods of emails—from welcome emails and sales promotions to requests for customer feedback—can be overwhelming. That’s why we’ve created this review of the best CRM email marketing software that can help streamline your workflows.
With a good CRM for email marketing, you can run effective email campaigns, automate engagement, and personalize messages based on customer data.
Side-by-side comparison of recommended CRMs for email marketing
Here’s a table comparing our top CRMs for email marketing.
| CRM | AI-assisted email composition | Unlimited emails | Marketing automation | Cheapest plan with email marketing functionalities |
| GetResponse | ✔️ | ✔️ | ✔️ | $19 |
| Monday | ✔️ | ✖️ | ✔️ | $12 |
| Zoho CRM | ✔️ | ✖️ | ✔️ | $14 |
| HubSpot | ✔️ | ✖️ | ✔️ | $15 |
| Salesforce | ✔️ | ✖️ | ✔️ | $100 |
| ActiveCampaign | ✔️ | ✖️ | ✔️ | $49 |
| Pipedrive | ✔️ | ✖️ | ✔️ | $24 |
| Engagebay | ✖️ | ✔️ | ✔️ | $49.99 |
| Freshsales | ✔️ | ✖️ | ✔️ | $47 |
| Brevo | ✔️ | ✖️ | ✔️ | $18 |
What is a CRM?
CRM, or Customer Relationship Management, refers to the strategies, practices, and technologies businesses use to manage and analyze their interactions with current and potential customers.
A comprehensive CRM platform helps you keep track of every interaction with your customers, from the initial contact to post-sale follow-ups. This centralized platform can ensure you send tailored messages that resonate with your leads.
For example, knowing a customer’s previous purchases can help you craft relevant offers that are much more likely to convert.
Moreover, the best CRM email software automates customer engagement, allowing you to focus on other strategic aspects of your marketing activities.
Why is email marketing and automation important?
Did you know that 81% of companies consider email marketing a pivotal part of their marketing strategy? Its popularity is undeniable, but why is it so effective?
- Email allows you to speak directly to your customer. Unlike social media ads, emails can be personalized to address the customer by name, reference their preferences, and even suggest products based on their purchase history. This personalized approach can enhance your customer experience and significantly boost conversions.
- Businesses can see an average return of $38 for every dollar spent on email marketing. This high ROI is because emails can be precisely targeted, tracked, and adjusted based on customer behavior, making them incredibly cost-effective.
- Finally, email doesn’t operate in a silo. CRM email tools often integrate with other marketing channels, such as social media, your website, or even offline activities like SMS. This allows you to create a seamless buyer journey that reinforces your marketing message across multiple touchpoints.
So, what about automation? Well, 63% of marketers automate their email marketing, making it the most automated channel. Why is automation so important?
Automation is incredibly necessary for enhancing the personalization and effectiveness of your email campaigns without increasing the workload on your team. Here’s how:
- Timeliness and relevance: Automated emails can be triggered by specific actions, such as a purchase or a website visit. This ensures that the message is timely and relevant to the customer’s recent behavior, making it likely to elicit a positive response.
- Efficiency and scalability: With CRM email automation, you can handle complex sequences of emails for various segments of your audience without manually sending each one. Whether it’s a drip campaign for new subscribers or a re-engagement series for past customers, automation makes these tasks manageable as your list grows.
Finally, automation helps maintain consistent engagement with customers. Scheduled newsletters, event reminders, and promotion announcements can all be automated, ensuring your audience hears from you at just the right intervals.
How CRM is useful in email marketing
A CRM system does much more than organize contact information. It transforms how you connect with your customers and amplifies the impact of your email marketing campaigns.
Here’s why you need to enhance your email marketing with CRM platforms.
- Improves targeting activities: CRM systems provide valuable insights into customer behaviors and preferences, allowing you to segment your audience more effectively. You can tailor email campaigns to match the exact needs and interests of different customer groups, increasing the relevance and effectiveness of your communications.
- Enhances collaboration experience: A CRM integrates customer data across marketing, sales, and customer service departments. This ensures that everyone is on the same page and that the emails your customers receive are always relevant and personalized based on the most current data.
- Makes email communication effective and personalized: Integrating your email marketing tools with CRM software allows you to leverage detailed customer data for personalized messaging. For example, you can automatically send birthday greetings, special offers based on past purchases, or reminders based on user activity, making each email feel more personal and timely.
- Cost-effective with improved ROI: Streamlining your email marketing efforts through a CRM reduces wasted effort and enhances the precision of your campaigns. This leads to lower marketing costs and higher returns on investment, as your messages are more likely to hit the mark every time.
- Improves productivity: By automating routine tasks such as data entry and lead tracking, a CRM frees your team to focus on more strategic activities like campaign planning and content creation.
Using a CRM for email marketing transforms your marketing strategy from a scattergun approach to one where you can anticipate needs and improve customer relationships.
10 recommended CRM with email marketing software
Choosing the right CRM is crucial for any business looking to enhance customer relationships and drive more targeted campaigns. Here is a breakdown of the best CRM for email marketing.
1. GetResponse Max
GetResponse MAX tops our list of the best CRM email marketing software for several reasons.
For starters, GetResponse Max is suitable for small to medium-sized enterprises that need scalable, high-performing software for email marketing and customer relationship management.
With GetResponse Max, you can facilitate cross-channel communication with your leads. We make it easy to connect with your audience across email, SMS, website, and social media channels to keep them engaged.
GetResponse MAX also offers a variety of templates for designing effective landing pages that capture leads. These leads are then stored in the CRM database. Leads can be scored, tagged, and tracked with web analytics to flag hot leads ready to talk to sales or re-engage lost customers.
GetResponse Max is also a suitable choice because it makes marketing automation seamless. You can set up email sequences triggered by specific actions, such as a user signing up for your newsletter or making a purchase.
With a wide range of email templates and a drag-and-drop editor, our platform allows you to design, schedule, and send personalized emails. The “perfect-timing” feature ensures emails are delivered when recipients are most likely to engage and convert.
Pros:
- A comprehensive suite of features that cover every aspect of digital marketing.
- High-level customization and automation capabilities that save time and boost efficiency.
- Dedicated support ensures that your team maximizes the platform’s potential.
Cons:
- The extensive array of features may initially overwhelm new users.
GetResponse Pricing
Pricing for GetResponse Max starts at $1,099 per month. With the plan, you can create unlimited users and roles. You also get access to priority support, a dedicated IP address, single sign-on, SMS marketing, mobile push notifications, AI recommendations, and unlimited roles.
Other price plans include:
- Email marketing – $15.6 monthly with unlimited newsletters, auto-responders, websites & landing pages, sign-up forms & pop-ups, 24/7 live chat, integrations, and APIs.
- Marketing automation – $48.4 monthly. Comes with everything in email marketing, plus, event-based workflows, newsletter revenue statistics, web push notifications, predictive email delivery, advanced segmentation, contact scoring, and sales funnels.
- E-commerce marketing – $97.6 monthly. Includes abandoned cart recovery, quick transactional emails, unlimited web push notifications, promo codes, product recommendations, paid & on-demand webinars, ecommerce tracking, and dedicated reporting.
2. Monday CRM
Monday.com, renowned for its project management tools, has extended its expertise to customer relationship management with Monday CRM.
Monday CRM has an email sync and tracking feature centralizing all email communications. You can connect Monday CRM with your Gmail, Outlook, or other providers to:
- View all your emails in one place
- Send emails directly from Monday CRM, and
- Receive notifications when leads open or reply to your messages.
The platform also features AI email composers and ready-to-use templates, making it easy to create professional emails quickly. The mass emails feature allows you to segment audiences and send personalized emails in bulk.
Monday CRM provides an Activity Management feature, giving you a complete picture of all interactions with potential customers. You can log every call, meeting, note, and email to see exactly where each relationship stands.
Pros:
- Every plan comes with unlimited boards, allowing you to organize projects, clients, and processes efficiently.
- Integrates seamlessly with third-party applications like Slack, Zoom, and Microsoft Team.
- Offers automation that is easy to build and use.
- 24/7 customer support.
Cons:
- All paid Monday sales CRM plans require a minimum of three seats.
- Automations are restricted to a specific number of actions per month.
Monday CRM offers a robust and flexible solution for managing customer relationships and automating email marketing campaigns.
Pricing
Monday CRM starts with a Basic CRM plan at $12 monthly per user or $36 (for the 3 seats) billed annually. This plan includes key features like unlimited, customizable pipelines, unlimited contacts, unlimited boards, templates for lead, contact & deal management, unlimited free viewers, and a dashboard.
Other plans include:
- The standard CRM is $17$ monthly per user or $51 per month, billed annually. It offers all the basic CRM features plus 2-way email integration with Gmail and Outlook, an AI email generator, activity management, 250 custom CRM automation, custom CRM integrations (250 actions monthly), and a dashboard with 5 boards.
- Pro CRM is $28 monthly per user or $84 per month, billed annually. Some features here include sales forecasting, email tracking, and automation. You’ll also find an HTML editor for mass email, CRM automation (25,000 actions monthly), custom CRM integrations (25,000 actions monthly), and a dashboard with 10 boards.
The enterprise CRM pricing is not public. However, the features include lead scoring, mandatory fields, account management, enterprise-scale automation and interactions, multi-level permissions, and HIPAA compliance.
3. Zoho CRM
Zoho CRM is a versatile platform that helps businesses manage sales, marketing, and customer support efficiently.
With Zoho CRM, you can sync with popular email services like Gmail, Yahoo, or Outlook to send emails, reply to emails, and follow up with contacts directly from the CRM. So, it’s easy to centralize your email marketing activities.
Zoho CRM also supports powerful integrations to enhance your email marketing efforts. One notable integration is with GetResponse through the Zoho API. This lets you sync your contact lists, automate email marketing campaigns, and track performance metrics directly within Zoho CRM.
With personalized and professional email templates, creating consistent and polished emails is easy. You can customize every part of your emails to reflect your brand’s identity, including fonts, colors, layout, and email signature.
Pros:
- Offers a free plan.
- Automation is included in all plans.
- Money-back guarantee of 30 to 45 days.
Cons:
- AI features are available only in top-tier plans.
- The free plan lacks integrations.
Its capability to sync with various email service providers makes Zoho an excellent CRM for email management.
Pricing
Zoho CRM has a free plan for email campaigns with basic features like ready-to-use email templates and compliance checks. You can add up to 5 users and 2,000 contacts, create sign-up forms, and send up to 6,000 emails monthly.
For a maximum of 500 contacts, the standard plan starts at $4 monthly per user or $3 monthly (billed annually). Features include unlimited emails, 10 users, basic segmentation, drag-and-drop workflows, and access to all email templates.
The professional plan costs $5 monthly per user or $3.75 billed annually. It includes all standard features plus 20 users, advanced segmentation, contact scoring and tags, pop-up forms, dynamic content, email polls and attachments, batch sending, and optimal time email scheduling.
Prices for the above plans increase based on the number of contacts you wish to add.
Zoho’s agency plan costs $504 yearly for a minimum of 10,000 contacts. It offers advanced features like agency console, client invite, license sharing, content sharing, and unlimited emails.
4. HubSpot CRM
HubSpot is among the best CRM email marketing software, offering comprehensive email marketing tools with features like task and contact management.
With HubSpot CRM, you can effectively manage your sales funnel and set reminders for important follow-ups.
You can also monitor the performance of your emails with real-time tracking, receiving notifications when recipients open your emails or click on links.
The platform lets you create and store templates for common email types, making it easier and faster to send professional messages.
Pros:
- Easy-to-navigate interface.
- Comprehensive academy for new users.
Cons:
- The enterprise plans are relatively pricier than other CRMs.
Pricing
For individuals and small teams, HubSpot CRM starts with a free plan that includes email marketing – 2,000 emails per month (branded), email reply tracking, team email, user management, and one automated action.
Paid plans include:
- Starter – $15 per user per month. It includes all Free CRM features, plus email templates, forms, live chat, and simple marketing automation. This plan allows up to 1,000 marketing contacts.
- Professional – $800 per user per month. Includes all Starter features plus advanced omni-channel marketing automation, dynamic personalization, teams, and custom reporting.
For businesses and enterprises, Hubspot plans include:
Marketing Hub professional – $800 monthly. Includes 20,000 marketing contacts, campaign reporting, dynamic personalization, teams, omnichannel marketing automation, and custom reporting.
Marketing Hub Enterprise – This plan starts at $3,600 monthly. It supports 10,000 marketing contacts, custom objects, limited access/content data, custom events, and multi-touch revenue attribution.
5. Salesforce
Salesforce, widely recognized for its extensive support of sales reps, also excels in email marketing, offering features designed to boost engagement and streamline communication.
The Salesforce Marketing Cloud Email Studio is a dedicated email marketing platform within the Salesforce ecosystem. It allows you to create, send, and track email campaigns with an intuitive buyer journey builder. This ensures your campaigns are well-crafted and aligned with your marketing strategy.
There’s also the Salesforce Marketing Cloud Content Builder, which simplifies email content creation and management. It has a user-friendly interface for designing and coding emails.
Salesforce WYSIWYG editor and HTML coding capabilities let you create visually appealing and responsive email templates.
Additionally, the Content Library within the Builder helps manage and store email assets, providing a centralized location for images, templates, and documents.
Finally, Salesforce has Einstein, an AI-powered tool that analyzes customer data to predict behavior, personalize customer journeys, and help you craft more targeted email campaigns.
Pros
- Offers powerful automation capabilities.
- Supports high email capacity.
Cons
- Difficult to navigate interface.
- Challenging onboarding process.
- The advanced email marketing features are pricey.
Pricing
Salesforce offers a free trial to allow businesses to evaluate the platform before committing.
Paid plans include:
- Professional plan – $1,250 monthly. Features include email marketing, content creation, and robust analytics.
- Corporate plan – $3,750 monthly. Offers advanced features like journey orchestration, mobile messaging, and AI-powered insights.
- Enterprise plan – Pricing isn’t public. The plan offers journey onboarding, multiple business units, and a Global platform.
6. ActiveCampaign CRM
ActiveCampaign is renowned for its marketing automation capabilities. It can connect to over 940 apps to enhance your marketing efforts.
The platform offers an impressive library of automation templates, or ‘recipes,’ with over 750 options categorized by industry.
ActiveCampaign’s advanced segmentation options allow you to target your audience based on various criteria, such as customer lifetime value or job function.
For eCommerce businesses using platforms like Shopify, WooCommerce, Magento, and Square, ActiveCampaign tracks the revenue generated from your marketing campaigns and automation sequences, providing a clear picture of your ROI.
Pros
- Clean, intuitive, and easy-to-navigate interface
- Wide range of tags for segmentation
- Supports contact scoring
Cons
- Relatively pricier compared to other CRMs
- Doesn’t offer refunds
Pricing
Starter plan – $15 per month. The plan includes key features like multi-step marketing automation, five automation triggers, email campaigns, limited segmentation, and marketing CRM.
Plus plan – $49 monthly per user. Everything in the starter plan plus unlimited automation triggers and actions, Generative AI, and basic segmentation. You also get CRM add-ons like enhanced pipeline management, deal records, account records, and lead scoring.
Pro plan – $79 monthly per user. Allows you to have up to 12,000 contacts and 3 users. Includes features in the Plus plan— with landing pages, email templates, A/B testing for emails and automation, predictive sending, advanced segmentation, AI automation, and Marketing CRM.
Enterprise – $145 months per user. You can have up to 15,000 contacts and 5 users. Includes all features in the Pro Plan, as well as custom object creation, unlimited automation triggers & actions, and over 900 automation recipes.
7. Pipedrive CRM
Pipedrive is famous for its excellent sales pipeline management capabilities, but it has more to offer than that. The platform features robust tools for email marketing services designed to enhance your marketing efforts.
Pipedrive’s drag-and-drop email builder simplifies the creation of professional emails, making them accessible even for those with minimal technical expertise.
The platform also offers robust contact list segmentation. It helps you target specific audience groups based on various criteria, ensuring your messages are relevant and personalized.
Additionally, Pipedrive offers customizable email templates and signatures to help you maintain a consistent brand image and streamline the email creation process.
Pros
- 24/7 live chat and email support
- Easy-to-navigate interface
- Has built-in analytics
- Integrates with a wide range of applications
Cons
- Pipedrive does not offer tools for advanced branding
- The platform does not allow using dates as triggers for email sequences
Pricing
Pipedrive starts with an Essential plan at $12 per user per month (billed annually). This plan allows you to manage up to 3,000 deals and create forms with up to 30 custom fields per company.
It also supports up to 15 reports per user.
Advanced plan – $29 per user per month (billed annually). It builds on the Essential plan with features like customizable automation, email integration, and lead management.
Professional plan– $49 per user per month (billed annually). Offers everything in the Advanced plan alongside in-depth sales analytics, customizable sales processes, and advanced reporting.
Power plan – $59 per user per month (billed annually). Made for larger teams with features like sales forecasting, product catalog, and increased user limits.
Enterprise plan – $79 per user per month (billed annually). Provides the highest level of customization, advanced features, and dedicated support.
Pipedrive also offers a 14-day free trial to help you evaluate the platform before choosing a paid plan.
8. EngageBay CRM
EngageBay is a versatile software that offers robust CRM email marketing integration alongside its sales and customer service tools. What sets EngageBay CRM apart is its simplicity and user-friendliness, making it a great fit for most businesses.
EngageBay makes creating eye-catching and professional emails super easy. It comes with a range of templates and an intuitive drag-and-drop builder, so you don’t exactly need technical skills to make your emails look fantastic.
The platform is also good for email sequences, automation, and workflows.
EngageBay also provides rich formatting options, allowing you to customize your emails to match your brand’s aesthetic and maintain a consistent look across all communications.
Additionally, the built-in analytics tools offer valuable insights into your email performance.
Pros
- The CRM platform is free to use
- Allows contact segmentation
- Includes predictive lead scoring to identify and prioritize high-potential leads
Cons
- The email marketing features may be too basic for highly complex marketing needs.
Pricing
EngageBay offers a Free Plan with features like contact management, 360-degree contact view, deals, email templates, email tracking, auto-responder, live chat, and G-suite integration.
There’s also a Basic plan at $11.04 per user/month. With this, you can have up to 500 contacts, multiple deal tracks, 3rd party integration, lead scoring, and tag manager.
The Growth plan, at $42.49 per user/month, allows you to have up to 3,000 contacts. It also includes site messages, email broadcast A/B testing, landing page testing, a custom domain, and marketing automation.
The Pro Plan goes for $67.99 and accommodates up to 10,000 contacts. Features like web analytics, SSO, custom reporting, phone support, and marketing automation are en-suite. You also get a dedicated account manager.
9. Freshsales
Freshsales is another sales CRM software with a suite of tools to enhance lead management.
The platform also serves as a great email marketing platform with a decent selection of templates for creating beautifully designed automated email campaigns.
Freshsales also includes pre-designed email customer journey templates to streamline your email marketing process.
There’s also a drag-and-drop journey builder, which makes it easy to create your customer journey from scratch.
The email and SMS performance dashboard in Freshsales provides comprehensive insights into your campaigns. It also includes attribution reports that help you track which campaigns drive higher conversions, giving you clear insights into your best-performing emails and SMS messages.
Pros
- Excellent customer support
- An intuitive design that facilitates easy access to its various features
- The platform integrates seamlessly with various other tools and e-commerce platforms
Cons
- The free plan doesn’t include reports
- Limited collaboration tools
- Only more expensive tiers offer AI-powered tools
- While Freshsales offers customization options, configuring complex workflows or custom fields might require technical expertise or additional support.
Pricing
Freshsales CRM starts with a Growth plan at $11 per user monthly or $9 monthly, billed annually. It includes Kanban View for Contacts, Accounts, and Deals, built-in chat, email, and phone, as well as basic workflows.
The Pro plan costs $47 per month or $39 monthly (billed annually). It offers advanced capabilities, custom sales activities, auto-assignment rules, and sales sequences.
Enterprise plan starts at $71 monthly per user or $59 per user per month (billed annually). It is designed for mid-to-large-sized businesses and offers advanced customization and governance capabilities.
FreshSales offers a 21-day free trial.
10. Brevo
Brevo, formerly known as SendinBlue, is a powerful CRM that excels in email marketing while also supporting various other marketing forms. Its email marketing features are robust, starting with an intuitive drag-and-drop editor and a few email templates that make it easy to create professional and visually appealing emails.
Brevo’s automated workflows are particularly powerful. They let you set sequences of emails triggered by user behavior.
Meanwhile, the platform’s built-in analytics provide valuable insights into email performance, helping you track open, click-through, and conversion rates.
Additionally, Brevo provides tools for creating high-converting landing pages and managing Facebook ads, making it a comprehensive CRM solution for your marketing needs.
Pros
- Brevo has a simple and user-friendly interface
- Offers a free plan that allows you to add an unlimited number of contacts
- Offers 24/7 customer support
Cons
- Doesn’t offer unlimited emails
- Available email templates are quite limited compared to other platforms
- Features like WhatsApp campaigns and SMS require credits and incur additional costs
Pricing
Brevo has a Free Plan allowing you to send up to 300 emails daily.
The Starter plan costs $9 monthly and allows you to send up to 5,000 emails per month and have up to 500 contacts. It includes email templates, A/B testing, and send time optimization. If you wish to remove the Brevo branding in your emails, the plan will cost $21 monthly.
The Business plan starts at $18 per user/month. Features include emails without Brevo branding, a landing page builder, multi-user access, push notifications, and phone support.
Top considerations while choosing email marketing CRM
Here are some essential factors to focus on when selecting the best CRM for email marketing:
Ease of use
A good CRM software feels like a natural extension of your workspace, with intuitive navigation that allows your sales and marketing teams to get up to speed quickly.
Plus, when the system offers solid onboarding support, any bumps along the way get smoothed out fast, keeping your operations running smoothly.
CRM features and functionality
When picking a CRM, you really want one packed with useful features and functionalities to manage your entire sales funnel.
Find CRM software that allows you to collect leads from various traffic sources, such as your website landing page and social media pages. For this, the CRM should offer easy-to-customize web forms that can be embedded or shared.
An email marketing CRM platform should also allow you to easily segment your audience into specific groups based on criteria like age, gender, purchase history, and behavior. This helps in crafting highly targeted email campaigns.
GetResponse allows you to segment your audience easily. It also runs efficient email automation, another important feature of a CRM platform. You can set up workflows for sending welcome emails, follow-ups, and promotions to deploy automatically.
Check out this example of a post-purchase automation workflow that enhances the buyer’s journey:
But that’s not all. A good email marketing CRM offers comprehensive analytics and reporting, giving you insights into how your campaigns are performing.
Thanks to detailed reports on open rates, click-through rates, and conversions, you’ll know what’s working and what needs tweaking. The system should also integrate website analytics to give you a broader understanding of user behavior and campaign effectiveness.
Also, if your CRM software integrates seamlessly with other tools you use—like your e-commerce platform or social media channels, you can better centralize data from your sales and marketing processes. This way, you are more equipped to develop effective marketing strategies.
Email marketing features with strong deliverability
Did you know that your CRM can significantly affect your email deliverability rate? When looking for CRM software, you don’t just settle for any CRM with email marketing features. Choose one that enhances your email marketing efforts and ensures your messages reach your audience’s inbox.
First, you want a CRM that offers excellent sender reputation management. This means it helps maintain your domain’s health and avoids common pitfalls that lead to your emails being blacklisted. Check for features like email authentication, including SPF, DKIM, and DMARC, that prove to email servers that your messages are legitimate and trustworthy.
Next, consider the contact management capabilities. Choose a CRM system that automatically handles bounces and unsubscribes. This keeps your list clean and up-to-date, essential for maintaining high deliverability rates.
Finally, look for detailed deliverability analytics that can help you monitor the emails reaching the inbox and identify potential issues.
Integrations
One important CRM feature to consider is whether it can sync with various email service providers. This will allow you to seamlessly manage and track your email campaigns from within the CRM.
You also need an email marketing platform that easily integrates with your e-commerce system. This way, you can track customer purchases and behaviors to send highly targeted emails.
Next, social media integrations are a huge plus. When your CRM software is connected to your social media accounts, you can create more cohesive marketing campaigns across different channels.
Another vital integration is with customer support tools. By connecting your CRM to your help desk or support ticket system, you can ensure that all customer interactions are logged in one place.
Pricing and value for money
CRM software might seem affordable at first glance, but it’s important to look at what’s included in the package. Does it offer robust email marketing tools, automation features, and comprehensive analytics?
Next, consider scalability. Your CRM should have pricing plans that allow you to scale up as needed— adding more features and users without a hefty price jump.
Lastly, consider the overall value. It’s not just about the monthly fee but how the CRM enhances your marketing efficiency and effectiveness. A slightly higher-priced CRM that boosts productivity improves customer engagement, and increases ROI can be a far better deal in the long run.
Reputation
Real-world feedback from other businesses can provide valuable customer insights into the CRM’s performance, reliability, and customer support. Platforms like G2 and Capterra are great places to find detailed reviews highlighting the strengths and weaknesses of different CRMs.
For example, GetResponse has a 4.2-star rating on both G2 and Capterra.
Next, consider the CRM’s presence and history in the market. A CRM that has been around for a while and has a substantial user base is often more reliable. These established CRMs have had time to refine their features, fix bugs, and build a strong support system.
Conclusion
Email marketing is crucial to attracting and retaining high-quality leads for your business. And, the right CRM platform significantly improves how you execute marketing campaigns and engage leads.
But good CRM goes beyond managing contacts—it transforms your email marketing efforts into a streamlined and effective process.
GetResponse stands out as a great CRM for email marketing due to its robust features, user-friendly interface, and strong automation capabilities. It’s an excellent choice if you’re looking to elevate your overall customer interactions.
But, ultimately, the best CRM and email marketing software for you will depend on your specific needs and preferences.