While a large customer base can signify a booming business, maintaining contact with thousands of individuals can be anything but straightforward. Luckily, mass email sender tools exist to help businesses like yours communicate with large groups without tedium or trouble.
This article reveals eight of the best email bulk software tools on the market. Read on to learn how they can help your business.
What is a mass email?
A mass email (sometimes called a bulk email or email blast) is an email campaign sent to a large list of subscribers simultaneously.
Businesses in all industries that maintain contact lists send these emails to communicate with existing or potential customers.
The main components of a mass email are the email body (its message) and the call-to-action that prompts the recipient to take a specified action. Typical examples of such emails include announcements and promotions, like the one below:
Mass emails shouldn’t be confused with spam. The main difference between the two is that recipients of mass emails have given their consent (by signing up) to receive all future communications from the sender.
The importance of sending mass emails
Businesses like yours will need to send mass emails and use a mass email software platform for various reasons. The key ones include:
- Reach numerous people simultaneously: The main reason you need to send mass emails is to communicate with large groups of people simultaneously. When communicating with hundreds of people, emailing them individually will be impractical, not to mention tedious.
- Send promotional emails: When you release a new product and want to promote it to your customers, you’ll need to send such emails en masse.
- Announcements: Are you updating your Terms of Service? Hiking your prices? Merging with another company or being acquired by a bigger one? You’ll need to send these company news announcements to your customers via bulk emails.
Put simply, sending mass emails is an important part of every business. Unfortunately, sending these emails is not as easy as it sounds. You’ll need to be careful to avoid triggering spam filters or violating privacy laws like GDPR. And that’s where mass email software platforms come in.
Services provided by mass email sender tool
Mass email platforms offer many features that make it easier to send emails to large groups. The essential functions to look for when choosing such software include:
1. Segmentation of email list
One of the main issues with sending email blasts is that they aren’t targeted.
It would be one thing if your business’s customers shared the same demographics, psychographics, and buyer’s journey stages. In reality, there’s rarely a one-size-fits-all email communication you can send that will be relevant to every single customer.
Thus, email segmentation is a key feature mass email services provide. It lets you segment your email recipients into groups based on factors like their geographical location, gender, purchase history, behavior, and more.
Not only can you send targeted and timely mass emails, but your customers will find them relevant, resulting in benefits like higher engagement rates, open rates, and, ultimately, conversions.
2. Email automation
When nurturing a handful of customers, you can get away with emailing them on a one-on-one basis. However, once your list grows to accommodate hundreds or thousands of subscribers, email automation will be key.
Automation lets you take a hands-off approach to the most repetitive aspects of customer relationship management. It’s a crucial feature present in most mass email service providers and lets you pre-program emails that trigger (get sent) when a customer meets a predefined condition.
You can automate onboarding/welcome emails, thank you emails, abandoned cart recovery emails, and so on. When combined with segmentation, automation can turn your email list into a 24-hour money-generating machine.
3. Design and presentation
If you don’t have a designer bone in your body, let alone an awareness of email design best practices, you’ll need help designing your emails.
Thankfully, mass email software platforms provide the tools needed to design eye-catching emails and newsletters. The majority of them include accessible drag-and-drop editors that do away with the need for design and coding experience.
Additionally, they provide professionally designed templates whose fonts, images, and colors you can customize to fit your brand identity.
4. Email analytics
When building mass email campaigns, you’ll need a way to measure how effective they are. The alternative—sending emails to hundreds of people blindly—won’t help much when tweaking existing campaigns or tailoring future ones.
Email marketing platforms with mass email capabilities include detailed analytics for that very purpose.
These platforms provide insightful dashboards that present data as charts and graphs. You can view metrics like link clicks, bounce rates, open rates, and so on, giving you a clearer picture of a campaign’s overall performance.
That information will be invaluable when learning from past mistakes and reiterating successes.
5. Email deliverability
While an email list that’s teeming with subscribers is ideal, the high number wouldn’t matter if the majority of them were invalid email addresses. In addition to costing you money to store non-existent email addresses, it can also impact email deliverability.
Thus, prioritize email platforms that provide tools for validation. They’ll save you money and the eventual heartbreak of learning that your carefully crafted campaign didn’t reach your customers’ inboxes.
Best free mass email sender tools
Before we get into a detailed review of each platform, let’s look at the highlights and what each tool has to offer in the following comparison table.
| Platform | Top Features | Free Plan | Paid Plan |
|---|---|---|---|
| GetResponse | – Pricing based on the size of the email list, not the number of emails sent – Advanced segmentation and list management – Powerful autoresponders | Yes | Starts at $15.6/mo |
| Brevo | – Dynamic personalization – Powerful integrations – Detailed analytics | Yes | Starts at $9/mo |
| Mailerlite | – Intuitive email builder – Integration with many third-party tools | Yes | Starts at $9/mo |
| Sendgrid | – Customizable analytics – Powerful automation | Yes | Starts at $15/mo |
| Mailchimp | – Creative assistant – Automated customer journeys – Lots of customizable email templates | Yes | Starts at $13/mo |
| HubSpot | – AI automation – Intuitive email builder – Vast sales, marketing, and customer support tools | Yes | Starts at $15/mo/seat |
| ConstantContact | – Automated email paths – AI email generator – Detailed analytics | No (free trial) | Starts at $12/mo |
| Mailjet | – Email validation features – Easy-to-use email editor – Collaboration tools for efficient workflows | Yes | Starts at $17/mo |
Here’s a detailed analysis of the best email bulk software tools on the market:
1. GetResponse
GetResponse is one of the best free bulk email service software on the market. One of the primary reasons why GetResponse is so ideal for sending mass emails is that we do not charge you based on the number of emails sent.
Our pricing is based on the size of your email list and that’s it. This is in huge contrast to some of the other tools we’ll discuss below that will charge you based on the size of your email list as well as the number of emails you’re sending every month—the costs in that pricing structure tend to add up really fast.
But that’s not the only reason to go with GetResponse. Our bulk email solution also provides all the tools you’ll need to send bulk emails, grow an email list, and automate your communications with ease. This platform is used by over 400,000 customers across 183 countries and growing.
GetResponse has garnered numerous awards from several technology-focused media outlets. Standout laurels include Capterra’s 2023 Shortlist and Forbes Advisor’s Best of 2024 (for Best Email Marketing Software for Small to Medium-Sized Enterprises).
We also offer this software in 10+ languages to accommodate the needs of our international client base. Notable companies that use GetResponse for their email marketing needs include Ikea, RedBull, and Stripe.
Key features
GetResponse’s core features include:
- AI email generator: Our AI-powered email generator can help you craft engaging and high-converting emails in seconds. You can program everything from the email’s voice tone to its goal and design.
- Autoresponders: GetResponse’s industry-leading autoresponder takes a load off your shoulders by letting you pre-program trigger emails. This feature ensures that you have more time to focus on other aspects of your business.
- Segmentation and list management: GetResponse is a powerful data-collecting platform. You can use this data to manage your list and segment your customers into groups, making sure that you send the right message to the right people at the right time.
- E-commerce tools: Whether you need to send mass transactional emails, promo codes, product recommendations, or abandoned cart messages, GetResponse is up to the task.
- Multi-Channel engagement: Our software lets you send mass communications to your audience in numerous ways, including push notifications, SMS, and pop-ups.
GetResponse also integrates with hundreds of third-party platforms and business tools, including Magento, WordPress, and Shopify.
Pricing
We have five pricing tiers –
- Free: Our free plan lets you send 2,500 emails a month.
- Email marketing: For $19 per month, we completely remove the restrictions on the number of emails you can send each month.
- Marketing automation: This plan costs $59 per month and provides access to many of GetResponse’s advanced features.
- E-commerce marketing: GetResponse’s e-commerce marketing plan costs$119 per month and lets you include promo codes in your mass emails.
- Enterprise: The enterprise plan costs $1099 per month and provides the full breadth of GetResponse features.
You can try our software free without providing your credit card details and cancel at any time. Each paid plan includes an 18% discount when you subscribe annually.
2. Brevo
Brevo (formerly Sendinblue) is a bulk email service with free and paid options. This email marketing software is an excellent alternative to email service providers like Google’s Gmail, Microsoft’s Outlook, and other email marketing tools that lack mass email marketing capabilities.
You can use it to set up free bulk email campaigns while avoiding your contacts’ spam folder.
Key features
The core features that make this bulk email tool a worthy email marketing software for mass email campaigns include:
- Deliverability infrastructure: This bulk email software isn’t just built for mass emails. It also provides the infrastructure needed to ensure email delivery.
- Real-time analytics: Brevo’s bulk email service has analytics capabilities you can use to monitor and track the performance of your mass email campaigns.
- Email builder: Brevo offers an intuitive drag-and-drop email builder that makes it easy to set up a bulk email campaign.
Other essential features Brevo provides for mass emails include advanced automation, double opt-in confirmations, customizable templates and email subscription forms, and easy contact management (quick imports).
Pricing
Brevo’s marketing platform service has four price tiers –
- Free: The free plan caps the number of emails you can send daily at 300, which is much lower than GetResponse’s 2,500.
- Starter: This plan starts from $9/month and lets you send up to 5,000 emails monthly. It also removes the free plan’s daily sending limit.
- Business: The business plan starts at$18/month. It, too, lets you send up to 5,000 emails a month, but includes extras like Brevo’s marketing automation and predictive sending (i.e., AI) capabilities.
- Enterprise: This pricing tier has a custom price and provides all the platform’s features. Contact the team for a demonstration and pricing inquiries.
As the image above shows, all of Brevo’s plans are flexible in that you can pay according to the number of emails you plan to send each month.
3. Mailerlite
Mailerlite is an email marketing platform with several features for bulk emailing. This mass email service makes it easy for users to create and send mass email marketing campaigns, irrespective of their skill level.
For instance, you can create emails from scratch through a drag-and-drop editor, custom HTML, and rich text editor or use a template to simplify the process.
In addition, it has all the features you’d expect from bulk email senders, including A/B testing, email marketing automation, and audience segmentation.
Key features
Features that make Mailerlite excellent for setting up a mass email campaign include:
- Third-Party integrations: If you hope to make money with your mass emailing campaign, Mailerlite’s integrations with platforms like Shopify will make it easier for such transactional emails.
- Campaign management: You can easily create unsubscribe pages, signup forms, and more to manage your campaigns.
- Intuitive email design: Mailerlite provides email templates and an easy-to-use drag-and-drop editor that makes creating responsive and engaging campaigns a breeze.
Mailerlite also has advanced features for facilitating email delivery, user behavior tracking, reporting tools for analytics, and security features to safeguard customer data.
Pricing
Mailerlite’s Transactional email and SMS service has four price tiers –
- Hobby: The Hobby plan is free when you send less than 1000 emails and lets you send 3000 emails max. It costs $1 per 1000 emails.
- Starter: The starter plan costs $35/month and lets you send 50,000 emails.
- Professional: This plan costs $110/month and you can send 50,000 emails.
- Enterprise: Mailerlite’s enterprise plan has a custom price, so you’ll need to speak to the team.
It’s worth noting that Mailerlite’s pricing operates on a sliding scale (depending on the number of emails you send), as shown in the image below:
The problem with this approach is that you may end up spending a lot, especially if you hope to send lots of mass emails. Therefore, it’s a good idea to compare the final pricing of this software to other options that charge you based on the size of your email list.
4. Sendgrid
Sendgrid offers a cloud-based bulk email marketing service that’s scalable and built for deliverability. In addition to a free plan that offers a whopping 6,000 monthly bulk emails, this mass email software also has plenty of features for email marketing and avoiding spam filters.
Key features
Here are a handful of the features that make Sendgrid one of the best mass email software solutions on the market:
- Customizable analytics: You can get reports based on factors like your contacts’ ISPs, geographical locations, and device type.
- Signup forms: Sendgrid provides signup forms that make collecting emails straightforward.
- Global support: This bulk email service offers 24-hour customer support.
Another key feature that makes Sendgrid one of the best bulk email tools for small businesses is its inclusion of teammates. This feature means you can set up teams to work simultaneously in-platform and send bulk emails.
Pricing
SendGrid has three pricing tiers for marketers –
- Free: This plan lets you send 6,000 emails a month to a list of up to 100 contacts.
- Basic: This plan starts at $15 per month and lets you email 100,000 contacts in total and send 300,000 emails max (at $200 per month).
- Advanced: The Advanced plan starts at $60 per month. It lets you email 200,000 contacts in total and send up to 1,000,000 emails each month.
All plans (outside of the free plan) operate on a sliding scale with the prices quoted above subject to change depending on the number of emails you need.
5. Mailchimp
Mailchimp is an all-in-one email marketing software suite that boasts 11 million users. It has features for audience management, content creation, marketing automation, and more.
This email sender tool can also handle bulk emails and provides email templates to speed up the email design process. Its ease of use makes it one of the best software for bulk email.
Key features
Mailchimp’s core features include:
- Creative assistant: You can leverage Mailchimp’s AI-powered creative assistant to generate stunning emails.
- Campaign manager: The Mailchimp campaign manager makes omnichannel marketing more streamlined.
- Email templates: Mailchimp provides over 130 customizable email templates for your mass emails.
This email tool is also great at performance tracking, as it has features for A/B testing, segmentation, and content optimization.
Pricing
Mailchimp has four pricing tiers –
- Free: This plan lets you contact up to 500 contacts and send 1000 emails a month maximum.
- Essentials: The essentials plan costs $13 and lets you contact up to 500 contacts and send 5000 emails per month.
- Standard: The standard plan costs $20 a month and lets you send emails to 500 contacts and 12 times that amount (6000) in emails every month.
- Premium: Mailchimp’s premium plan costs $350 and lets you send emails to up to 10,000 contacts. You can send 150,000 emails every month.
All paid plans include a discount for the first twelve months before the prices quoted above kick in.
6. HubSpot
HubSpot is one of the best-known customer relationship management (CRM) tools on the market. You can use it for marketing, sales, customer management, and even B2B commerce.
As one of the best software to send mass emails, it also provides bulk email services as part of its marketing suite of tools.
Key features
HubSpot’s email features include:
- Marketing analytics: HubSpot provides dashboards you can use to view performance metrics like email open rates and deliverability percentages.
- AI optimization: The built-in writing assistant helps you craft effective well-optimized emails that convert.
- Email builder: HubSpot’s tool has email-building functionality that makes email design accessible to all.
The vast array of marketing and sales tools makes HubSpot an effective tool for sending mass emails and handling other sales and marketing activities.
Pricing
HubSpot’s plans fall into two categories: pricing for individuals and small teams and plans for businesses and enterprises.
The plans for individuals and small teams have four pricing tiers –
- Free tools: This plan is free. It lets you send 2,000 emails each month, but these emails will include HubSpot’s branding.
- Marketing hub starter: This plan costs $20/month and includes 1,000 marketing contacts. You can send up to 5,000 emails each month (or 5 times the number of your marketing contacts).
- Starter customer platform: The starter customer platform plan provides identical benefits to the marketing hub starter plan. However, you also get extras like the Sales Hub Starter, a useful tool for lead generation, and the Operations Hub Starter, which you can use to manage your data.
- Marketing hub professional: This plan costs $890/month and includes 2,000 marketing contacts. It lets you send emails up to 10 times the number of your marketing contacts every month.
Meanwhile, the plans for businesses and enterprises include the Marketing Hub Professional plan and a Marketing Hub Enterprise plan that costs $3,600/month.
7. Constant Contact
Constant Contact is a bulk email marketing software that caters to marketers of all skill levels. This software suite provides simple tools, customizable templates, and writing assistance for businesses of all sizes and even has social media marketing capabilities.
Recognizable brands that use it include Cornell Engineering, The UPS Store, and Dream Vacations.
Key features
This email marketing platform’s core features include:
- List management: Constant Contact excels at organizing email contacts and provides tools for segmentation and storing contacts in a central hub.
- Automation: You can use this bulk email sender to send laser-targeted emails that trigger in response to customer behavior.
- Templates: The Constant Contact team has provided over 100 professionally designed email marketing templates for quicker email design.
This software also boasts integrations with major e-commerce platforms like Etsy and Shopify, making it ideal for businesses that want to reach their customers elsewhere on the web.
Pricing
Constant Contact has three pricing tiers –
- Lite: The Lite plan starts at $12/month and lets you send emails to up to 500 contacts.
- Standard: This plan starts at $35/month with monthly email sends of up to 12 times the number of your contacts.
- Premium: Constant Contact’s premium plan starts at $80/month and provides monthly email sends of up to 24 times the number of your contacts.
All plans operate on a tiered system, meaning the amounts payable each month depend on the number of contacts you’ll be sending emails to.
8. Mailjet
DHL, American Express, Microsoft, and more use Mailjet for their email marketing campaigns. This mass email tool provides all the features needed to create high-converting email blasts that land in customers’ inboxes.
It also stands out by giving marketers GDPR-compliant features like subscription widgets.
Key features
The features that stand out among Mailjet’s capabilities include:
- Email validation: This email tool ensures that the email addresses you’re sending messages to exist.
- Deliverability features: Mailjet provides expert-approved deliverability features that ensure your emails land in your contacts’ inboxes.
- AI copy generator: Whether you need a compelling subject line for your next email blast or copy that converts, Mailjet’s AI has you covered.
Like many of the bulk email send software tools on this list, Mailjet integrates with well-known business tools, including CRMs, CMSs, and e-commerce platforms.
Pricing
Mailjet has four price tiers that are based on a sliding scale –
- Free: This free forever plan caps the number of emails you can send every month at 6,000. Unfortunately, it also includes a daily sending limit (200 emails per day).
- Essential: The essential plan starts at $17 per month and lets you send up to 15,000 emails per month before the price increases. It has no daily sending limit.
- Premium: The premium plan starts at $27 per month. It too lets you send 15,000 emails each month and has no daily sending limit. In addition to the essential plan’s features, you also get tools for A/B testing, creating landing pages, and more.
- Custom: This plan is ideal for enterprises with unique needs like a dedicated IP strategy and a technical account manager. You’ll need to get a quote from the Mailjet team for pricing.
All in all, Mailjet lets you send more than 500,000 emails each month, depending on your needs.
Conclusion
The best email bulk software platforms make it easy to manage your email list, send bulk emails to large groups of customers, gain insights into campaigns, and maintain high deliverability rates. They do all that without taking your email marketing costs through the roof.
And that’s why we recommend GetResponse. Not because it’s our own solution but because it’s the most cost-effective way to maintain consistent communication with your vast audience.
That said, when deciding between the many options we’ve discussed above, make sure your platform of choice provides core features like list segmentation, email automation, and advanced analytics. These capabilities will set your mass communications up for success.