While a large customer base can signify a booming business, maintaining contact with thousands of individuals can be anything but straightforward. Luckily, mass email sender tools exist to help businesses like yours communicate with large groups without tedium or trouble.
This article reveals 10 of the best email bulk software tools on the market. Read on to learn how they can help your business.
[TL;DR] Best free mass email senders
Before we get into a detailed review of each platform, let’s look at the highlights and what each tool has to offer in the following comparison table.
| Platform | Top Features | Free Plan |
|---|---|---|
| GetResponse | – Pricing based on the size of the email list, not the number of emails sent – Advanced segmentation and list management – Powerful autoresponders | up to 500 contacts, 2,500 newsletters/mo |
| Brevo | – Dynamic personalization – Powerful integrations – Detailed analytics | Up to 300 emails/day |
| Mailerlite | – Intuitive email builder – Integration with many third-party tools | Up to 12,000 emails/month for 500 subscribers |
| Mailtrap | – High inboxing rates – Fast email delivery – 24/7 expert support | Up to 4,000 emails/month and 100 contacts |
| Mailchimp | – Creative assistant – Automated customer journeys – Lots of customizable email templates | Up to 500 email sends/month (max 250/day). Max 250 contacts |
| HubSpot | – AI automation – Intuitive email builder – Vast sales, marketing, and customer support tools | 2,000 email sends per calendar month, with HubSpot branding |
| SendGrid | – Customizable analytics – Powerful automation | 60-day free trial: up to 100 emails/day and store up to 100 contacts |
| Mailjet | – Collaborative email editing – AI copy generator | Up to 6,000 emails/month (200/day) and up to 1,000 contacts |
| Elastic Email | – Email API – Advanced deliverability tools | $0/month (test crucial features with limited sending) |
| Moosend | – AI-powered recommendations – Advanced automation workflows | 30-day free trial (no credit card required). Includes unlimited email sends for up to 1,000 contacts. |
What are mass emails?
A bulk email (sometimes called a mass email or email blast) is an email campaign sent to a large list of subscribers simultaneously.
Businesses in all industries that maintain contact lists send these emails to communicate with existing or potential customers.
The main components of a mass email are the email body (its message) and the call-to-action that prompts the recipient to take a specified action. Typical examples of such emails include announcements and promotions, like the one below:
Mass emails shouldn’t be confused with spam. The main difference is that mass emails are sent on a permission basis — either the recipient has consented (opted in), or you’re emailing existing customers under a “soft opt-in” exception (where permitted) and always give a clear opt-out.
The importance of sending mass emails
Businesses like yours will need to send mass emails and use a mass email software platform for various reasons. The key ones include:
- Reach numerous people simultaneously: The main reason you need to send mass emails is to communicate with large groups of people simultaneously. When communicating with hundreds of people, emailing them individually will be impractical and tedious.
- Send promotional emails: When you release a new product and want to promote it to your customers, you’ll need to send such emails en masse.
- Announcements: Are you updating your Terms of Service? Hiking your prices? Merging with another company or being acquired by a bigger one? You’ll need to send these company news announcements to your customers via bulk emails.
Put simply, sending mass emails is an important part of every business. Unfortunately, sending these emails is not as easy as it sounds. You’ll need to be careful to avoid triggering spam filters and to comply with email marketing rules (for example, ePrivacy/PECR-style consent or soft opt-in requirements where applicable) — and always provide a clear opt-out and honor it promptly. And that’s where mass email software platforms come in.
Services provided by mass email sender tools
Mass email platforms offer many features that make it easier to send emails to large groups. The essential functions to look for when choosing such software include:
1. Segmentation of email list
One of the main issues with sending email blasts is that they aren’t targeted.
It would be one thing if your business’s customers shared the same demographics, psychographics, and buyer’s journey stages. In reality, there’s rarely a one-size-fits-all email communication you can send that will be relevant to every single customer.
Thus, email segmentation is a key feature mass email services provide. It lets you segment your email recipients into groups based on factors like their geographical location, gender, purchase history, behavior, and more.
Not only can you send targeted and timely mass emails, but your customers will find them relevant, resulting in benefits like higher engagement rates, open rates, and, ultimately, conversions.
2. Email automation
When nurturing a handful of customers, you can get away with emailing them on a one-on-one basis. However, once your list grows to accommodate hundreds or thousands of subscribers, email automation will be key.
Automation lets you take a hands-off approach to the most repetitive aspects of customer relationship management. It’s a crucial feature present in most mass email service providers and lets you pre-program emails that trigger (get sent) when a customer meets a predefined condition.
You can automate onboarding/welcome emails, thank you emails, abandoned cart recovery emails, and so on. When combined with segmentation, automation can turn your email list into a 24-hour money-generating machine.
3. Design and presentation
If you don’t have a designer bone in your body, let alone an awareness of email design best practices, you’ll need help designing your emails.
Thankfully, mass email software platforms provide the tools needed to design eye-catching emails and newsletters. The majority of them include accessible drag-and-drop editors that do away with the need for design and coding experience.
Additionally, they provide professionally designed templates whose fonts, images, and colors you can customize to fit your brand identity.
4. Email analytics
When building mass email campaigns, you’ll need a way to measure how effective they are. The alternative—sending emails to hundreds of people blindly—won’t help much when tweaking existing campaigns or tailoring future ones.
Email marketing platforms with mass email capabilities include detailed analytics for that very purpose.
These platforms provide insightful dashboards that present data as charts and graphs. You can view metrics like link clicks, bounce rates, open rates, and so on, giving you a clearer picture of a campaign’s overall performance.
That information will be invaluable when learning from past mistakes and reiterating successes.
5. Email deliverability
While an email list that’s teeming with subscribers is ideal, the high number wouldn’t matter if the majority of them were invalid email addresses. In addition to costing you money to store non-existent email addresses, it can also impact email deliverability.
Thus, prioritize email platforms that provide tools for validation. They’ll save you money and the eventual heartbreak of learning that your carefully crafted campaign didn’t reach your customers’ inboxes.
Here’s a detailed analysis of the best email bulk software tools on the market:
1. GetResponse
GetResponse is one of the best free bulk email services on the market. One of the primary reasons it is well-suited for sending mass emails is that it doesn’t impose limits on how many emails you send during the billing period.
Pricing is based on the size of the email list. Some other tools charge based on list size and the number of emails sent each month, which can increase total costs quickly.
That’s not the only reason to consider GetResponse. The platform includes tools to send bulk emails, grow an email list, and automate communications. It is used by 400,000+ customers worldwide across 183 countries.
GetResponse has garnered numerous awards from several technology-focused media outlets. Standout laurels include the MarTech Breakthrough Award 2025 (Best B2B Email Marketing Solution—3rd time in a row) and Forbes Advisor: Best Email Marketing Software for Small to Medium-Sized Enterprises (SMEs).
GetResponse is available in 10+ languages to support international audiences. More than 350K businesses trust GetResponse with their business.
Key features
GetResponse’s core features include:
- AI email generator: An AI-powered email generator helps craft engaging, high-converting emails in seconds. You can set the email’s tone, goal, and design.
- Autoresponders: Autoresponders let you pre-program triggered emails, reducing manual work and helping teams focus on other priorities.
- Segmentation and list management: GetResponse is a powerful data-collecting platform. You can use this data to manage your list and segment your customers into groups, making sure that you send the right message to the right people at the right time.
- Ecommerce tools: Tools for transactional emails, promo codes, product recommendations, price drop emails, and abandoned cart messages support ecommerce workflows.
- Multi-Channel engagement: Multi-channel messaging supports outreach via push notifications, SMS, and pop-ups.
GetResponse integrates with hundreds of third-party platforms and business tools, including Magento, WordPress, and Shopify.
Pricing
We have five pricing tiers:
- Free: The Free plan lets you send 2,500 newsletters/mo and includes space for up to 500 contacts.
- Starter: Monthly payment plans are bracketed by list size, starting at $19 per month for unlimited messages to up to 1,000 subscribers.
- Marketer: For marketers and ecommerce businesses to promote and sell across channels. $48.38/mo (Paid annually).
- Creator: Everything you need to create, market, and monetize your knowledge. $56.58/mo (Paid annually).
- Enterprise: GetResponse MAX provides custom pricing for enterprises that want to access the full breadth of GetResponse features.
You can try the platform for free without providing credit card details and cancel at any time. Each paid plan includes an 18% discount when you subscribe annually.
2. Brevo
Brevo (formerly Sendinblue) is a bulk email service with free and paid options. This email marketing software is an excellent alternative to email service providers like Google’s Gmail, Microsoft’s Outlook, and other email marketing tools that lack mass email marketing capabilities.
You can use it to set up free bulk email campaigns while avoiding your contacts’ spam folder.
Key features
The core features that make this bulk email tool a worthy email marketing software for mass email campaigns include:
- Deliverability infrastructure: This bulk email software isn’t just built for mass emails. It also provides the infrastructure needed to ensure email delivery.
- Real-time analytics: Brevo’s bulk email service has analytics capabilities you can use to monitor and track the performance of your mass email campaigns.
- Email builder: Brevo offers an intuitive drag-and-drop email builder that makes it easy to set up a bulk email campaign.
Other essential features Brevo provides include marketing automation, forms, and multichannel campaigns via email, SMS, and WhatsApp.
Pricing
Brevo’s pricing is organized into tiers like Starter, Standard, Professional, and Enterprise (with monthly email-send volumes you can scale).
- Free: The free plan caps the number of emails you can send daily at 300, and emails sent from the Free plan always include the “Sent with Brevo” sticker.
- Starter: Pricing depends on the number of emails you want to send each month. Starter includes “From 5,000 emails per month” and removes the Free plan’s daily sending limit.
- Standard: The Standard plan adds marketing automation, A/B testing, advanced email reporting (including “click heatmaps, geography & device reports”), and AI send time optimization.
- Enterprise: This pricing tier has a custom price and provides all the platform’s features. Contact the team for a demonstration and pricing inquiries.
As the image above shows, all of Brevo’s plans are flexible in that you can pay according to the number of emails you plan to send each month.
3. MailerLite
MailerLite is an email marketing platform with several features for bulk emailing. This mass email service makes it easy for users to create and send mass email marketing campaigns, irrespective of their skill level.
For instance, you can create emails from scratch through a drag-and-drop editor, custom HTML, and rich text editor or use a template to simplify the process.
In addition, it has all the features you’d expect from bulk email senders, including A/B testing, email marketing automation, and audience segmentation.
Key features
Features that make Mailerlite excellent for setting up a mass email campaign include:
- Third-Party integrations: If you hope to make money with your mass emailing campaign, Mailerlite’s integrations with platforms like Shopify will make it easier for such transactional emails.
- Campaign management: You can easily create unsubscribe pages, signup forms, and more to manage your campaigns.
- Intuitive email design: Mailerlite provides email templates and an easy-to-use drag-and-drop editor that makes creating responsive and engaging campaigns a breeze.
Mailerlite also has advanced features for facilitating email delivery, user behavior tracking, reporting tools for analytics, and security features to safeguard customer data.
Pricing
MailerLite has four types of plans: Free, Growing business, Advanced, and Enterprise.
- Growing Business: Paid plans are based on subscriber count. Growing Business starts “from $10 / month.”
- Advanced: Pricing depends on subscriber count (monthly or annual billing). See the pricing page for the current brackets.
4. Mailtrap
Mailtrap is a high-deliverability email platform for digital product and SaaS companies to send both transactional and bulk emails at scale. It comes with a flexible email API and SMTP for devs, as well as a campaign builder for marketers.
Key features
Here are some of the notable features that make Mailtrap a solid choice for mass email senders:
- High inboxing rates: To help you land inboxes, Mailtrap provides deliverability features such as dedicated IP, email throttling, and Bulk stream (sending bulk emails via a separate stream).
- Industry-best analytics: You can use drill-down reports and helicopter-view dashboards to track important email metrics like opens and clicks to optimize your campaigns.
- 24/7 expert support: Mailtrap offers 24/7 expert support. Urgent cases are addressed immediately.
Pricing
Mailtrap offers its users four different pricing plans:
- Free: This plan lets you send 4,000 emails per month and have up to 100 contacts. It also has a daily limit of 150 emails/day.
- Basic: Starts at $15/month for 10,000 emails. The Basic plan includes up to 5,000 contacts.
- Business: Starts at $85/month for 100,000 emails per month and includes up to 100,000 contacts.
- Enterprise: Starts at $750/month for 1,500,000 emails per month.
You can increase the sending limits for each plan using a sliding scale so that it fits your sending needs better.
5. Mailchimp
Mailchimp is an all-in-one email marketing software suite used by 11 million businesses and counting. It has features for audience management, content creation, marketing automation, and more.
This email sender tool can also handle bulk emails and provides email templates to speed up the email design process. Its ease of use makes it one of the best software for bulk email.
Key features
Mailchimp’s core features include:
- Creative assistant: You can leverage Mailchimp’s AI-powered creative assistant to generate stunning emails.
- Campaign manager: The Mailchimp campaign manager makes omnichannel marketing more streamlined.
- Email templates: Mailchimp provides over 130 customizable email templates for your mass emails.
This email tool is also great at performance tracking, as it has features for A/B testing, segmentation, and content optimization.
Pricing
Mailchimp has four pricing tiers –
- Free: This plan includes a limit of 250 contacts and a sending limit of 500 email sends per month (or 250 per day).
- Essentials: Monthly email sends are calculated as 10X your contact limit (pricing depends on your contact tier).
- Standard: Monthly email sends are calculated as 12X your contact limit (pricing depends on your contact tier).
- Premium: Monthly email sends are calculated as 15X your contact limit (pricing depends on your contact tier).
Mailchimp sometimes runs limited-time promotional pricing. Check the pricing page for current offers and terms.
6. HubSpot
HubSpot is one of the best-known customer relationship management (CRM) tools on the market. You can use it for marketing, sales, customer management, and even B2B commerce.
As one of the best software to send mass emails, it also provides bulk email services as part of its marketing suite of tools.
Key features
HubSpot’s email features include:
- Marketing analytics: HubSpot provides dashboards you can use to view performance metrics like email open rates and deliverability percentages.
- AI optimization: The built-in writing assistant helps you craft effective well-optimized emails that convert.
- Email builder: HubSpot’s tool has email-building functionality that makes email design accessible to all.
The vast array of marketing and sales tools makes HubSpot an effective tool for sending mass emails and handling other sales and marketing activities.
Pricing
HubSpot’s plans fall into two categories: pricing for individuals and small teams and plans for businesses and enterprises.
The plans for individuals and small teams have four pricing tiers –
- Free tools: This plan is free. It includes 2,000 email sends per calendar month, with HubSpot branding.
- Marketing Hub Starter: Starts at $20/month per seat. 1,000 marketing contacts included. Your email send limit is 5x marketing contact tier per calendar month.
- Starter customer platform: The starter customer platform plan provides identical benefits to the marketing hub starter plan. However, you also get extras like the Sales Hub Starter, a useful tool for lead generation, and the Operations Hub Starter, which you can use to manage your data.
- Marketing Hub Professional: Starts at $890/month (3 Core Seats included). 2,000 marketing contacts included. Onboarding is required for a one-time fee of $3,000. Your email send limit is 10x marketing contact tier per calendar month.
Meanwhile, the plans for businesses and enterprises include the Marketing Hub Professional plan and a Marketing Hub Enterprise starts at $3,600/month (5 Core Seats included). Your email send limit is 20x marketing contact tier per calendar month.
7. SendGrid
SendGrid offers a cloud-based bulk email marketing service that’s scalable and built for deliverability. SendGrid offers a 60-day free trial (up to 100 emails/day, 100 contacts). This mass email software also has plenty of features for email marketing and avoiding spam filters.
Note: Twilio SendGrid retired its Free Email API and Free Marketing Campaigns plan; after the transition period, free-plan sending can be paused unless you upgrade to a paid plan.
Key features
Here are a handful of the features that make SendGrid one of the best mass email software solutions on the market:
- Customizable analytics: You can get reports based on factors like your contacts’ ISPs, geographical locations, and device type.
- Signup forms: SendGrid provides signup forms that make collecting emails straightforward.
- Global support: This bulk email service offers 24-hour customer support.
Another key feature that makes SendGrid one of the best bulk email tools for small businesses is its inclusion of teammates. This feature means you can set up teams to work simultaneously in-platform and send bulk emails.
Pricing
SendGrid pricing is split into two products: Email API plans (priced by monthly email volume) and Marketing Campaigns plans (priced by contact storage, email volume, and features).
- Free trial: You can send up to 100 emails per day and store up to 100 contacts for 60 days (Email API and Marketing Campaigns).
- Basic: Paid plans scale by volume. Email API plans are priced by the number of emails you send per month, and Marketing Campaigns plans scale based on contact storage and monthly send volume.
- Advanced: Advanced and higher tiers depend on the volume you select (and the product: Email API vs Marketing Campaigns). Check the pricing page for the current brackets.
All plans (outside of the free plan) operate on a sliding scale with the prices quoted above subject to change depending on the number of emails you need.
8. Mailjet
Mailjet is an email marketing software and email API for teams to design, deliver, and automate marketing & transactional emails. This mass email tool provides all the features needed to create high-converting email blasts that land in customers’ inboxes.
It also stands out by giving marketers GDPR-compliant features like subscription widgets.
Key features
The features that stand out among Mailjet’s capabilities include:
- Email validation: This email tool ensures that the email addresses you’re sending messages to exist.
- Deliverability features: Mailjet provides expert-approved deliverability features that ensure your emails land in your contacts’ inboxes.
- AI copy generator: Whether you need a compelling subject line for your next email blast or copy that converts, Mailjet’s AI has you covered.
Like many of the bulk email send software tools on this list, Mailjet integrates with well-known business tools, including CRMs, CMSs, and ecommerce platforms.
Pricing
Mailjet has four price tiers that are based on a sliding scale –
- Free: This free plan allows you to send 6,000 emails a month with a limit of 200 emails per day. When using the online newsletter editor, you can only send a campaign to a contact list limited to 200 addresses.
- Essential: The essential plan starts at $17 per month and lets you send up to 15,000 emails per month before the price increases. It has no daily sending limit. With Essential, you get everything in the Free plan plus: Unlimited contacts and Custom branding with the option to remove the Mailjet logo in the email footer.
- Premium: Unlock advanced features designed to elevate your email strategy. It, too, lets you send 15,000 emails each month and has no daily sending limit. In addition to the essential plan’s features, you also get tools for A/B testing, creating landing pages, and more.
- Custom: Tailored for enterprise needs. You’ll need to get a quote from the Mailjet team for pricing.
All in all, Mailjet lets you send more than 500,000 emails each month, depending on your needs.
9. Elastic Email
Startups, ecommerce brands, and enterprises use Elastic Email for their email marketing and transactional email needs. This email service provider offers powerful tools to create, send, and track high-volume email campaigns while maintaining high deliverability rates.
It also stands out by offering competitive pricing and an intuitive email designer for marketers looking to craft engaging emails quickly.
Key features
The features that make Elastic Email a strong choice include:
- Email API: Elastic Email provides a fast and scalable API, allowing developers to send transactional and marketing emails seamlessly.
- Advanced deliverability tools: With features like customizable SMTP, suppression lists, and email verification, Elastic Email ensures your emails reach inboxes reliably.
- Drag-and-drop email builder: Even without design experience, you can create visually appealing emails using a simple editor.
- Detailed analytics: Get insights into open rates, click-through rates, and bounces to optimize your email campaigns.
Like many bulk email software tools, Elastic Email integrates with popular business platforms, including ecommerce systems and CRMs.
Pricing
Elastic Email offers flexible pricing based on email volume and feature needs:
- Free: You can send to your registered email address right away to test the platform. To send to other addresses, you’ll need a paid subscription.
- Email API: The Pricing Plan starts at $19 and includes 50,000 emails per month.
- Email Marketing: The Pricing Plan starts at $19 and includes 1,000,000 contacts and 10,000 emails per month.
- Enterprise: If you want to send more emails, please contact our customer support for a special offer.
With Elastic Email, businesses can scale their email marketing while keeping costs low.
10. Moosend
Small businesses, ecommerce stores, and enterprises use Moosend to create and automate email marketing campaigns with ease. This email marketing platform provides powerful automation, advanced segmentation, and an intuitive drag-and-drop editor for building high-converting emails.
It also stands out by offering AI-driven analytics and personalization tools to help marketers optimize engagement and conversions.
Key features
The features that make Moosend a great choice include:
- Drag-and-drop email editor: Easily create visually appealing emails without coding.
- Advanced automation workflows: Set up automated email sequences based on user behavior, triggers, and segmentation.
- AI-Engine Product Recommendations: Increase sales by sending personalized product suggestions based on customer preferences.
- Detailed reporting and analytics: Track open rates, click-through rates, and conversions to improve performance.
Like many email marketing tools, Moosend integrates with popular platforms such as ecommerce stores, CRMs, and CMSs.
Pricing
Moosend offers flexible pricing based on the number of subscribers:
- Free trial: A 30-day free trial (no credit card required) to explore all core features. Includes unlimited email sends (for up to 1,000 contacts).
- Pro: Pricing depends on your contact tier and billing cycle (monthly/biannual/annual). Includes unlimited email campaigns/sends.
- Enterprise: Custom Plan. Get all Moosend Pro and Enterprise-level features, including custom reports, transactional emails, and priority support.
Moosend is a budget-friendly option for businesses looking for powerful automation and personalization tools without breaking the bank.
Frequently asked questions
What is a bulk email sender?
A bulk email sender (also called a mass email sender or email blast tool) is a platform that helps you send a single email campaign to a large list of subscribers at once. These tools typically include list management, email design, segmentation, automation, analytics, and deliverability features.
What’s the difference between a mass email and spam?
Mass emails are permission-based — recipients have opted in, or (in some regions) you may email existing customers under a “soft opt-in” exception if you offered an opt-out when you collected their details. Spam is unsolicited email sent without a valid permission basis. Always include a clear opt-out/unsubscribe mechanism and honor it promptly. If you send commercial email to the US, remember that CAN-SPAM applies to all commercial messages — it “doesn’t apply just to bulk email” and “makes no exception for business-to-business email.”
What features should the best bulk email software include?
Look for list segmentation, automation workflows, an easy email editor with templates, strong analytics (opens, clicks, bounces), integrations (CRM/ecommerce), and deliverability tools like authentication support (SPF/DKIM/DMARC — required by major inbox providers for bulk senders), list hygiene, and suppression management.
How do I avoid spam filters when sending mass emails?
Use a permission-based list, authenticate your sending domain (SPF/DKIM/DMARC), provide an easy unsubscribe, avoid spammy subject lines, keep list hygiene tight (remove invalid and inactive contacts), send consistently, and monitor deliverability metrics like bounces, complaints, and engagement.
How many emails can I send on a free bulk email plan?
It depends on the provider. Some tools cap daily sending volume (for example, a set number of emails per day), while others limit monthly sends, contact count, or features like automation and segmentation. Always check both the monthly sending limits and contact limits before choosing a free plan.
Why is segmentation important for mass email campaigns?
Segmentation lets you send more relevant emails to different groups (based on location, purchase history, behavior, and more). More relevance typically means higher open and click rates, fewer unsubscribes, and better conversions compared to sending the same message to everyone.
Do I need automation if I’m sending bulk emails?
Automation is helpful even if most of your sends are newsletters or promotions. It lets you trigger timely messages like welcome series, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns — without manually sending every email.
What metrics should I track for bulk email performance?
Track deliverability-related metrics (bounce rate, spam complaints), engagement metrics (open rate, click-through rate), and outcomes (conversions, revenue per email, or leads generated). Over time, these metrics help you refine segments, improve copy/design, and optimize timing.
What’s the easiest way to send bulk emails at scale?
Use a dedicated email marketing platform instead of a personal inbox provider. The right tool will handle list management, templates, scheduling, compliance requirements, and deliverability infrastructure — so you can send high-volume campaigns reliably.
Conclusion
The best email bulk software platforms make it easy to manage your email list, send bulk emails to large groups of customers, gain insights into campaigns, and maintain high deliverability rates. They do all that without taking your email marketing costs through the roof.
That said, when deciding between the many options we’ve discussed above, make sure your platform of choice provides core features like list segmentation, email automation, and advanced analytics. These capabilities will set your mass communications up for success.
